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Added 13 mins ago
SI
CRM Analyst
Saskatchewan Indian Institute of Technologies (SIIT)
Saskatoon, SK
- Full-time
…configuration, workflow support, troubleshooting, user assistance, testing, data quality and operational reporting. The position supports application and advising processes across programs,…
Added 13 mins ago
A
Ingénieur En Mécanique / Mechanical Engineer
Actalent
Terrebonne, QC
- $46 to $77 CAD / hour
- Contract
…gearboxes, bearings, and mechanical components. Work closely with automation, electrical, manufacturing, and project teams. Support equipment installation, testing, and commissioning.…
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Toronto, ON
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Montreal, QC
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Quebec, QC
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Prince George, BC
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Halifax, NS
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Ottawa, ON
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 13 mins ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Calgary, AB
- Full-time
Use AI-assisted automation to improve update analysis, testing, documentation, release notes, regression review, and operational support.
Added 28 mins ago
SH
Accounts Receivable Manager
Sandman Hotel Group
BC · West Vancouver, BC
- Full-time
Support ERP enhancements, system testing, implementations, and process documentation.
Added 28 mins ago
LB
Software Developer, Platform & AI Solutions
Laurentian Bank
Burlington, ON
- Full-time
Diagnose and resolve production issues, support platform enhancements, and contribute to stable day-to-day operations across development, testing, and production environments.
Added 58 mins ago
HT
Maintenance Technician
Husky Technologies
Bolton, ON
- Full-time
…systems. Implement software updates, new tooling systems, and automation integrations as required by the production…
Added 58 mins ago
C
Field Technical Lead - Security Systems
Convergint
Toronto, ON · Etobicoke, ON
- Full-time
…include security, fire alarm & life safety, and/or building automation. Colleague is key interface for the provision of technical support and training for the customer and as such is…
Added 58 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Improve reporting automation and self-service analytics capabilities where possible.
Added 58 mins ago
C
Automations Systems Technician
Convergint
Oldcastle, ON
- Full-time
Job Description: Convergint is looking for a full-time, enthusiastic, results driven and forward-thinking Building Automation Technician to join our amazing culture in Windsor, ON. As a…
Added 58 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Leverage BI tools and automation to streamline reporting and enhance insights
Added 58 mins ago
SI
HRIS Senior Advisor - Workday
Saputo Inc.
Montreal, QC
- Full-time
…well partner with IT and Operations teams to innovate through automation, continuous improvement and systems enhancements. They will have deep expertise in the following Workday areas,…
Added 1 hour ago
1
Senior Paid Media Analyst
123Dentist
Toronto, ON
- $80,000 to $95,000 CAD / year
- Full-time
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Added 1 hour ago
C
Salesforce Release Engineer
Cognizant
Toronto, ON
- $78,000 to $125,000 CAD / year
- Full-time
Manage pre-production and production deployment processes, including migration, business validation testing (BVT), Dynamic Application Security Testing (DAST), rollback planning, and…
Added 1 hour ago
SI
HRIS Senior Advisor - Workday
Saputo Inc.
Montreal, QC
- Full-time
…well partner with IT and Operations teams to innovate through automation, continuous improvement and systems enhancements. They will have deep expertise in the following Workday areas,…
Added 2 hours ago
T
Full Stack Engineer
Tookli
Mascouche, QC
- Full-time
…focuses on web and mobile development, artificial intelligence, automation, and custom digital solutions that streamline operations and support growth. Combining technical expertise,…
Added 3 hours ago
OT
Sr. Systems Analyst
Open Text Corporation
Mississauga, ON · Waterloo, ON
- Other
Contribute across the full software development lifecycle, including requirements gathering, solution design, development, testing, UAT, deployment, and documentation.
Added 3 hours ago
RB
Manager, Business Management & Optimization
Royal Bank of Canada
Toronto, ON
- Full-time
…operates through business transformation, process improvement, automation and artificial…
Added 3 hours ago
LI
Systems Testing/QA Specialist
Lotus IT Solutions
Enterprise, ON
- Contract
The Ministry of Public and Business Service Delivery and Procurement is seeking a Senior Systems Testing/QA Specialist to join the Enterprise Financial Services Division on a full-time…
Added 4 hours ago
R
Lead Automation Engineer
RBC
Toronto, ON
- Full-time
…of AI-driven software development lifecycle and intelligent automation solutions. This role will drive innovation across CNB by architecting enterprise-scale automation and AI integration…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

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More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

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Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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