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Added 9 mins ago
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Epic Willow Inpatient Analyst
W3Global
Canada
- Full-time
We are seeking an experienced EPIC Willow Outpatient Analyst to support, configure, implement, and maintain Epic's Willow Ambulatory/Outpatient pharmacy application. The ideal candidate…
Added 9 mins ago
RI
Senior Business Analyst
Raas Infotek
Calgary, AB
- Contract
Facilitate discovery workshops with business and application stakeholders.
Added 9 mins ago
LI
Senior Business Analyst
LanceSoft, Inc.
Toronto, ON
- Contract
The Business Analyst is expected to also competently handle various assigned initiatives and project work as may be required, provide a high level of service / engagement via stakeholder…
Added 9 mins ago
QM
Senior Analyst, Technology & Operations (Hybrid)
Quantum Management Services Ltd.
Toronto, ON
- $35 to $38 CAD / hour
- Contract
Position: Senior Analyst, Technology & Operation
Added 9 mins ago
IG
Operations Analyst
Insight Global
Toronto, ON
- Contract
- Solid knowledge of standard desktop applications used by the business unit (i.e Microsoft Office; Internet Explorer, Microsoft Excel)
Added 9 mins ago
SI
Salesforce Marketing Cloud- SFMC, BA
Smart IT Frame LLC
Mississauga, ON
- Contract
Job Title: Salesforce Marketing Cloud(SFMC) Business Analyst /Solution Consultant
Added 9 mins ago
UO
Microsoft Platform Analyst
University of Manitoba
Winnipeg, MB
- $60,205.6 to $86,850.4 CAD / year
- Full-time
…University of Manitoba - IST is looking for a Microsoft Platform Analyst to support, maintain and enhance the University’s Microsoft-based systems and services. You’ll troubleshoot complex…
Added 9 mins ago
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Analyste Fonctionnel TI (contrat 12+ mois)
DELAN - IT Talent Solutions
Montreal, QC
- Full-time
We are currently looking for a Functional IT Analyst for a 12-month contract with the possibility of being renewed.
Added 9 mins ago
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Financial Operations Analyst, Payments (12 months term role)
Metrolinx
Toronto, ON
- Full-time
Our Payments (PRESTO) Finance Operations Department is seeking a Financial Operations Analyst, reporting to the Assistant Manager, Financial Reconciliations. This position performs a…
Added 9 mins ago
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Business Systems Analyst (BSA) - Guidewire ClaimCenter
Maarut
Levis, QC
- Contract
business-focused analyst. The role also includes a continuity component, with
Added 24 mins ago
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Financial Analyst (3 Month Term)
Hexagon
Calgary, AB
- Temporary
…accounting professional to join our Finance Team as Financial Analyst. This role is for someone who enjoys working independently, takes great pride in accurate work and will take initiative…
Added 38 mins ago
RI
Senior Business Analyst
Raas Infotek
Calgary, AB
- Contract
Facilitate discovery workshops with business and application stakeholders.
Added 38 mins ago
SI
Salesforce Marketing Cloud (SFMC) Consultant
Smart IT Frame LLC
Mississauga, ON
- Contract
Job Title : Salesforce Marketing Cloud(SFMC) Business Analyst /Solution Consultant
Added 38 mins ago
II
Lead Business Analyst
ITC Infotech
Vancouver, BC
- $110,000 to $125,000 CAD / year
- Full-time
The Lead Business Systems Analyst is responsible for understanding various data models and databases involved in the systems and managing and leading the requirements gathering, ticket…
Added 38 mins ago
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Quality Assurance Analyst
Dexian
Toronto, ON · Greater Toronto Area, Canada
- Contract
Position: QE Lead / Senior QA Engineer / QE Analyst
Added 38 mins ago
MM
Senior Financial Analyst
Morgan McKinley
Toronto, ON
- $95,000 to $110,000 CAD / year
- Full-time
This position is particularly well suited to a Senior Financial Analyst who enjoys working at the intersection of finance, data and business analysis.
Added 38 mins ago
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Business Systems Analyst
Yochana
Mississauga, ON
- Contract
Job Title: Business Systems Analyst – Microsoft Dynamics 365 Business Central
Added 39 mins ago
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Supply Chain Analyst
dbrand
Mississauga, ON
- $70,000 to $80,000 CAD / year
- Full-time
We're looking for a Supply Chain Analyst: the person who decides how many to manufacture, when to place the order, and where it needs to land. Someone who takes a launch date we don't…
Added 55 mins ago
M
Senior Financial Analyst, Payments (12 months term role)
Metrolinx
Canada
- Full-time
Our Payments (PRESTO) Finance Operations Department is looking to hire a Senior Financial Analyst, that will provide financially informed analytical support to assigned projects and…
Added 1 hour ago
KS
Digital Transformation Analyst
Kelly Services (Canada), Ltd.
Calgary, AB
- Contract
This is a strategic business and content leadership role - not a project manager or developer position. You’ll help determine what content and functionality should be retained, improved,…
Added 1 hour ago
VT
Business Systems Analyst
Vision Talent Co.
Toronto, ON
- Contract
-1 to 3 years of relevant hands-on business experience in IAM or access governance.
Added 1 hour ago
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Senior Analyst/Engineer - PSA and Risk Assessment
Kinectrics
Toronto, ON
- Full-time
Position: Senior Analyst/Engineer - PSA and Risk Assessment
Added 1 hour ago
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Corporate Controller
Nanalysis
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
Experience in Microsoft Dynamics Business Central is an asset
Added 1 hour ago
SENIOR FINANCIAL ANALYST
City of Toronto
Toronto, ON
…the Division. Reporting to the Manager, the Senior Financial Analyst is responsible for providing strategic financial analysis, budgeting, forecasting, risk assessment, and compliance…
Added 1 hour ago
Business Systems Analyst
PCL Construction
Edmonton, AB
As a Business Systems Analyst for PCL Constructors Inc. in Edmonton, Alberta (Corporate), you'll have the opportunity to participate in the end-to-end software development lifecycle to help…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply About employer

More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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