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Added 5 mins ago
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Director of Sales (BESS)
AVA Energy
Quebec, QC
- Full-time
AVA Energy is working with a global renewable energy technology business to appoint a senior sales leader for its growing Canadian battery storage business.
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AM
Funeral Director
Arbor Memorial Inc.
Midland, ON
- $51,000 to $59,000 CAD / year
- Full-time
As a Funeral Director at LeClair Cremation and Marshall W. Driver Cremation Services, located in Midland and Barrie, Ontario, you will have the opportunity to provide meaningful support to…
Added 5 mins ago
AM
Funeral Director
Arbor Memorial Inc.
Thorold, ON
- $63,000 to $75,000 CAD / year
- Full-time
As a Funeral Director at Pleasantview Funeral Home and Cemetery, located in Thorold, Ontario you will have the opportunity to provide meaningful support to families on their end-of -life…
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Solution Consultant Director, Partner channel
Omilia
Remote, Canada
- Remote
The Solution Consultant Director exists to lead and scale Omilia's pre-sales function within an assigned region or global segment, driving revenue growth through technical excellence and…
Added 35 mins ago
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Administrative Support V
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
Reporting to the Director Physician Agreements and Payments, Health Shared Services (HSS), this position completes a range of administrative duties to support the management of physician…
Added 35 mins ago
SP
Director, Finance Data Strategy & Stewardship
Salesforce Partner Canada
Toronto, ON
- Full-time
As a member of the Controllership organisation, the Director of Finance Data Strategy & Stewardship will lead the end-to-end strategy, governance, and lifecycle management of Finance data…
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Director, Human Resources
LG Electronics
Toronto, ON
- Full-time
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics creates innovative solutions for a better life. Our brand promise, 'Life's Good,' reflects…
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AM
Senior Funeral Director
Arbor Memorial Inc.
Oakville, ON
- $72,950 to $89,950 CAD / year
- Full-time
As a Senior Funeral Director at Glen Oaks Funeral Home & Cemetery, located in Oakville, Ontario, you will have the opportunity to provide meaningful support to families on their end-of…
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Regional Sales Director
Salesforce Partner Canada
Toronto, ON
- Full-time
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Director of Engineering
TAIRC
ON · Regional Municipality of York, ON
- Volunteer
The Director of Engineering oversees all technical teams and ensures that research prototypes become robust, scalable platforms.
Added 2 hours ago
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Chief Growth Officer
Swift Recruit
Vaughan, ON
- $250,000 to $275,000 CAD / year
- Full-time
Business development: Partnerships and alliances - including the technology partners behind our offerings, where co-sell is a real route to market
Added 4 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
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CC
Analyst, Insights and Pipeline Management
Canadian Cancer Society
Ottawa, ON
- $52,000 to $59,000 CAD / year
- Full-time
Under the direction of the Director, Insights and Pipeline Management, the Analyst supports the delivery of fundraising analytics, and pipeline management services for the Corporate…
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Manager, Fundraising Communications
Canadian Cancer Society
Montreal, QC
- Full-time
…fundraising programs in Quebec. Under the supervision of the Director, Communications, Quebec and French Canada, the Manager will develop communications initiatives to support revenue…
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Director, Leadership Giving (BC)
Canadian Cancer Society
Vancouver, BC
- Full-time
Reporting to the Senior Executive Director, Leadership Giving, the Director, Leadership Giving, British Columbia will build the capacity for donor relationship management across British…
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Director, Corporate Services
Gowling WLG
Calgary, AB
- $160,000 to $200,000 CAD / year
- Full-time
The Director, Corporate Services is a senior leadership role responsible for overseeing the delivery of corporate services across all Gowling WLG offices nationally. This role provides…
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WI
Computing Science Lecturer
Women In Machine Learning And Data Science, Mumbai
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- Full-time
Added 4 hours ago
Education Coordinator
Stratford Festival
Stratford, ON
…students and teachers in school settings. Reporting to the Director of Education, the Coordinator works collaboratively with the Education Department to schedule workshops and artist chats,…
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Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers who seek differentiation through…
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Sales Director
Convergint
Toronto, ON · Etobicoke, ON
- Full-time
Job Description: Convergint is looking for a team-oriented, Sales Director to join our amazing culture in Toronto, ON. As a Sales Director, you will be responsible for the strategy,…
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Director of Care - Full time - York
Extendicare
Sudbury, ON · LTC - York (York St.)
- Full-time
As the Director of Care, you will contribute to the Extendicare purpose of Helping People Live Better, by leading a high performing team that is dedicated to ensuring all residents receive…
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Senior Paid Media Analyst
123Dentist
Toronto, ON
- $80,000 to $95,000 CAD / year
- Full-time
Reports To: Senior Director, Digital Marketing & Platforms
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Executive Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Under the direct supervision of the Director of Operations, the incumbent provides administrative support to the CHILD-BRIGHT Network Central Office, committees, working groups, and…
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Chef(fe) de service, service à la clientèle
CGI
Montreal, QC
- Full-time
The Manager is responsible for operational execution, team leadership, and people management. They translate the Director's direction into concrete actions and oversee the day-to-day…
Added 5 hours ago
Technical Account Manager (TAM)
Web Hosting Canada (WHC)
Montreal, QC
…customers as their trusted technical advisor. Reporting to the Director of Customer Care, you’ll own the technical relationship for assigned accounts and help ensure their hosting, cloud,…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

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More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

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Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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