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Added 2 hours ago
TC
Industrial Engineering Manager
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $89,208 to $135,086.4 CAD / year
- Full-time
…within our distribution center. The Industrial Engineering Manager will work with the IE group, Facilities, and the Operations teams to improve process efficiency, maintain labor standards,…
Added 2 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 3 hours ago
LH
Registered Massage Therapist - Lifemark Sport - Saint Mary's
Lifemark Health Group
Halifax, NS
- Part-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
Physiotherapist
Lifemark Health Group
Oakville, ON
- $36.92 to $54.14 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Kamloops, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Burnaby, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Victoria, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Kelowna, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Vancouver, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Langley (District), BC · Langley, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
LH
OCCT-Occupational Therapist
Lifemark Health Group
Surrey, BC
- $45 to $70 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 3 hours ago
Health Care Aide - Home Care Program - K8 Seven Oaks Team (West)
Winnipeg Regional Health Authority
Winnipeg, MB
Under the general supervision of the Manager or designate, the Health Care Aide (HCA) assists clients/patients/ residents with activities of daily living, providing direct…
Added 3 hours ago
Respiratory Therapist
Winnipeg Regional Health Authority
Brandon, MB
Site: Prairie Mountain Health - Brandon Regional Health Centre
Added 3 hours ago
Health Care Aide - Get - A - Way Club
Winnipeg Regional Health Authority
Winnipeg, MB
Under the direction and supervision of the Manager of the Get Away Club and in collaboration with the Recreation Coordinator provides supportive care to participants and performs a variety…
Added 3 hours ago
Rehabilitation Assistant
Winnipeg Regional Health Authority
Winnipeg, MB
Under the direction of the applicable manager, and as delegated and supervised primarily by the Physiotherapist (PT), Occupational Therapist (OT), and/or Speech-Language Pathologist (SLP),…
Added 3 hours ago
Social Worker (BSW)
Winnipeg Regional Health Authority
Winnipeg, MB
Under the direction of the Manager, the incumbent is responsible for:
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Material Management Technician
Winnipeg Regional Health Authority
Brandon, MB
Under the direction of the Manager, Logistics & Distribution in Materials Management, the incumbent performs the functions designed to facilitate the receipt and delivery of goods to…
Added 3 hours ago
Health Care Aide - Home Care Program - Assiniboine South Team
Winnipeg Regional Health Authority
Winnipeg, MB
Under the general supervision of the Manager or designate, the Health Care Aide (HCA) assists clients/patients/ residents with activities of daily living, providing direct…
Added 3 hours ago
Clerk III - Medical Clinic Receptionist
Winnipeg Regional Health Authority
Rossburn, MB
Site: Prairie Mountain Health - Primary Health Care Program
Added 3 hours ago
Utilization Facilitator (N4)
Winnipeg Regional Health Authority
Winnipeg, MB
Under the general direction of the Utilization Manager and Facility Program Director(s) - Medicine/Family Medicine and in close collaboration with the Facility Vice President responsible…
Added 3 hours ago
Resource Coordinator
Winnipeg Regional Health Authority
Winnipeg, MB
As a member of a Home Care Team, and accountable to the Manager Health Services, the incumbent supervises and ensures the efficient delivery of services to Home Care clients by coordinating…
Added 3 hours ago
Cook II - Certified
Winnipeg Regional Health Authority
Ste. Rose du Lac, MB
Site: Prairie Mountain Health - Mental Health Program (includes Community & Crisis Services)
Added 3 hours ago
General Duty Nurse (N2) - Adult Emergency
Winnipeg Regional Health Authority
Winnipeg, MB
Under the general supervision of the Manager Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 3 hours ago
Hospital Based Case Coordinator (N3)
Winnipeg Regional Health Authority
Winnipeg, MB
The Home Care Program provides a broad range of services to assist people to safely remain in a community setting. Under the general supervision of the Manager Health Services and while…
Added 3 hours ago
Respiratory Therapist - Adult
Winnipeg Regional Health Authority
Winnipeg, MB
Under the general supervision of the Manager (or designate), the incumbent provides therapeutic, diagnostic, technical and teaching respiratory therapy services consistent with discipline…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply About employer

More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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