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Added 3 hours ago
CC
Manager, Leadership Giving, Ontario
Canadian Cancer Society
Hamilton, ON
- Full-time
The Manager will personally manage a portfolio of 100-150 individual and foundation prospects and donors $10,000+ to raise $500,000 annually via a pipeline of $1-2M+. The incumbent will aim…
Added 3 hours ago
CC
Sr. Specialist, Relay for Life Youth
Canadian Cancer Society
Toronto, ON
- Full-time
Reporting to Manager of Relay for Life Youth (RFLY), Signature Programs, the Relay for Life Youth Sr. Specialist will assist in leading growth and expansion of Relay for Life Youth by…
Added 3 hours ago
CC
Manager, Leadership Giving, Ontario
Canadian Cancer Society
Toronto, ON
- Full-time
The Manager will personally manage a portfolio of 100-150 individual and foundation prospects and donors $10,000+ to raise $500,000 annually via a pipeline of $1-2M+. The incumbent will aim…
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Calgary, AB
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Halifax, NS
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
St. John's, NL
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Quebec, QC
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Montreal, QC
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Manager, Leadership Giving, Ontario
Canadian Cancer Society
Ottawa, ON
- Full-time
The Manager will personally manage a portfolio of 100-150 individual and foundation prospects and donors $10,000+ to raise $500,000 annually via a pipeline of $1-2M+. The incumbent will aim…
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Ottawa, ON
- Full-time
Job Title: Senior Manager, Donor Communications
Added 3 hours ago
CC
Senior Manager, Donor Communications
Canadian Cancer Society
Prince George, BC
- Full-time
Job Title: Senior Manager, Donor Communications
Added 4 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 5 hours ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 5 hours ago
1
Senior Paid Media Analyst
123Dentist
Toronto, ON
- $80,000 to $95,000 CAD / year
- Full-time
Reports To: Senior Director, Digital Marketing & Platforms
Added 5 hours ago
L
Manager - Asset Protection, Safety and Strategy (Global Fulfillment) | Contract until March 2028
lululemon
Vancouver, BC
- Full-time
Within Global Fulfillment AP&S, Strategy & Operations, the Manager, AP&S Strategy & Operations role translates enterprise and functional strategy into coordinated execution across AP-H&S…
Added 5 hours ago
K
Senior Product Manager (8 Month Contract)
Knix
Toronto, ON
- Contract
We're on the hunt for a Senior Product Manager who will be responsible for the strategic planning and implementation of a digital roadmap to support Knix. You will use data, company…
Added 6 hours ago
O
Sr. Manager Corporate Development
OpenText
Toronto, ON
- Full-time
…interesting work happens every day, in every department. The Sr. Manager, Corporate Development will play a pivotal role advising on a wide range of strategic programs, analyzing business…
Added 6 hours ago
H
Senior Account Manager
helloDarwin
Montreal, QC
- Full-time
We're looking for a Senior Account Manager to take charge of a portfolio of active clients. The role is built around the client relationship: understanding each company's business…
Added 6 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 6 hours ago
RB
Manager, Business Management & Optimization
Royal Bank of Canada
Toronto, ON
- Full-time
High-visibility role working with senior leadership across the organization
Added 6 hours ago
RB
Relationship Manager, Commercial Financial Services - Agriculture
Royal Bank of Canada
Mississippi Mills, ON
- Full-time
…deliver solutions specific for individual needs. This is a senior role in which your highly-developed experience with financial analysis, credit, and client acquisition takes center stage.…
Added 8 hours ago
B
Mortgage Specialist
BMO
Victoria, BC
- Full-time
…your existing referral network with our competitive referral programs to achieve your full…
Added 8 hours ago
M
RQ11817 - Project Manager/Leader - Senior
Maarut
Toronto, ON
- Contract
(SAF, inventory, photos, programs, manuals, as-built shop drawings)
Added 8 hours ago
TO
Engineering Manager
Town of Pelham
Fonthill, ON
- Full-time
…small-town charm and high quality of life. The Town’s 2022-2026 Strategic Plan prioritizes responsible growth and development, environmental stewardship, and building a resilient,…
Added 8 hours ago
AU
Manager, Finance Data Governance, Reporting and Systems
Athabasca University
Athabasca, AB
- $99,567.77 to $142,326.49 USD / year
- Full-time
Guided by Like No Other, Athabasca University’s (AU) strategic plan, AU’s approach to accessible yet transformative education and research is truly distinctive. Our academic mission is to…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

Apply About employer

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply About employer

More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

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Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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