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Added 59 mins ago
SI
CAD Software Engineer, Principal-18736
Synopsys Inc
Ottawa, ON · Nepean, ON
- Full-time
…Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software…
Added 6 hours ago
TP
Automation Specialist
Team Power Solutions
Saskatoon, SK
- Full-time
At Team Power Solutions, we are an industry leader in Power, Automation & Controls, delivering innovative solutions across engineering, manufacturing, electrical services, instrumentation,…
Added 7 hours ago
J
Senior Director, Engineering
Jobgether
Canada
- Full-time
Lead silicon validation programs, including test chip development, testing, characterization, and reporting.
Added 7 hours ago
AI
Embedded Software Architect
Aversan Inc.
Montreal, QC
- $135,000 to $155,000 CAD / year
- Full-time
Lead the architecture, design, development, and implementation of complex embedded software for space applications, including satellite payload systems.
Added 8 hours ago
C
Security Systems Technical Lead
Convergint
Calgary, AB · CA AB Calgary
- Full-time
Job Description: Convergint is looking for a Security Technical Lead to join our amazing culture in our Calgary, AB location. As the Security Technical Lead, you will be responsible for…
Added 9 hours ago
GF
Electronics Engineer, Diagnostics & Data Acquisition
General Fusion Inc.
Richmond, BC
- Full-time
Own the hardware development lifecycle from requirements through schematic design, PCB layout, prototyping, test, and release. Lead design reviews and establish review standards for…
Added 10 hours ago
MT
Staff Software Engineer
Maximum Technologies, Inc.
Remote, Canada
- Full-time
- Remote
…that settle cross-service decisions, and run the reviews that test…
Added 13 hours ago
MS
Digital Payload Architect
MDA Space
Sainte-Anne-de-Bellevue, QC
- Full-time
Define test‑automation framework set‑up, test‑case definition, results analysis and test‑report certification.
Added 13 hours ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
Lead discovery and requirements-gathering sessions with business and technology stakeholders.
Added 13 hours ago
M
RQ11859 - Systems Testing/QA Specialist - Intermediate
Maarut
Toronto, ON
- Contract
JavaScript, Bash) for automation or test data setup.
Added 16 hours ago
VT
Sr IOS Tester
Volgo Technologies
Vancouver, BC
- Contract
2+ years of experience in using automation tools such as Playwright or Cypress and should be comfortable to program as needed
Added 18 hours ago
C
Quality Engineering (EPMT - US)
CGI
Toronto, ON
- Full-time
Create and Maintain automation test scripts (API, Services and E2E).
Added 18 hours ago
BT
IT & Innovation Consultant, SR&ED
Baker Tilly Canada
Windsor, ON
- Full-time
Lead client interviews with developers, technical leads, project managers, and business owners, asking clear follow-up questions to gather complete and accurate technical information.
Added 1 day ago
SC
Test Analyst
Sustainability consulting
Canada
- Full-time
Career progression into Senior Test Analyst, QA Engineer, Automation Engineer, QA Lead, or QA Manager roles.
Added 1 day ago
BT
IT & Innovation Consultant, SR&ED
Baker Tilly Canada
Windsor, ON
- Full-time
Lead client interviews with developers, technical leads, project managers, and business owners, asking clear follow-up questions to gather complete and accurate technical information.
Added 1 day ago
LC
Software Development Manager
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Experience in test automation and/or DevOps engineering
Added 1 day ago
NA
Alarm & Service Technician
New Age Group
Concord, ON
- Full-time
Install, program, test, commission, and service DSC Neo, and Qolsys IQ systems.
Added 2 days ago
TI
AI Software Development Engineer in Test
Trimble Inc.
Kamloops, BC
- Full-time
Lead the quality assurance and test execution for new AI components embedded directly into Trimble software.
Added 2 days ago
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MPD Technology - Automation Manager
Beyond Energy Services and Technology Corp.
Calgary, AB
- Full-time
Lead root-cause analysis of automation-related NPT and incidents, and drive corrective actions.
Added 2 days ago
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Data Analyst
Aramark Canada
Mississauga, ON
- Full-time
Lead or participate in special projects and perform other duties as directed.
Added 2 days ago
A
Test Engineer
Actalent
Ottawa, ON
- $50 to $60 CAD / hour
- Contract
Lead New Product Introduction (NPI) activities for a market-leading optical test platform, ensuring smooth transition from R&D into manufacturing.
Added 2 days ago
C
Maintenance Manager
Civeo
AB · Edmonton International Airport
- Full-time
Civeo Installations is seeking a results-driven and customer-focused Maintenance Manager to lead the planning, development, and execution of maintenance programs across our operations.…
Added 2 days ago
SS
T24 Test Lead
Syncredible Solutions
Canada
- Contract
We are seeking an experienced QA Test Lead with strong Temenos T24 (Transact) expertise to lead functional, API, and automation testing for banking applications. The ideal candidate should…
Added 2 days ago
MPD Technology - Automation Manager
Beyond Energy Services & Technology
Calgary, AB
Lead root-cause analysis of automation-related NPT and incidents, and drive corrective actions.
Added 2 days ago
C
Sr. Data Test Coordinator, IT Quality Assurance
CIBC
Toronto, ON
- Full-time
…client needs are met with the highest quality. As a Sr. Data Test Coordinator, IT Quality Assurance, you’ll be a team lead on CIBC’s Technology team, assigning and overseeing the execution…

123Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

$80,000 to $95,000 CAD / year · Full-time

Apply About employer

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About The Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply About employer

More about this job

Responsibilities

Manage and optimize paid media campaigns across search, social, programmatic, video, and local channels, allocating budgets based on performance and patient acquisition outcomes. Build and document AI-assisted workflows to automate campaign operations and reporting, while collaborating with marketing, creative, analytics, and external partners.

Requirements

Candidates need at least 4 years of Google Ads experience, 3 years managing Meta Ads and another paid channel, and demonstrated experience building AI-assisted workflows or automations with measurable efficiency gains. A business or marketing degree or relevant industry experience, platform certifications, strong analytics and experimentation skills, and familiarity with marketing and measurement tools are required.

Skills

Google Ads
Meta Ads
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Budget Allocation
AI-Assisted Workflow Automation
Google Analytics
Data Modeling
Experiment Design
Incrementality Testing
Google Tag Manager
Performance Marketing
Patient Acquisition
Stakeholder Communication

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Meta Business Manager
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Google Ads Editor
Display & Video 360
The Trade Desk
ChatGPT
Claude
Gemini
LLM Tools
AI Agents
Google Ads Scripts
Zapier
Make
Apps Script
Python
Paid Search
Paid Social
Programmatic Advertising
Connected TV
Incrementality Testing

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