Closed listing
Email Marketing Specialist
- Toronto, ON, Canada
Contract
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Contract
- Closing date
- Experience
- Minimum 2–3 years of hands-on experience running email marketing for a DTC/ecommerce brand and restaurant brands(not just B2B newsletters)
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
About the role
We're looking for an experienced Email Marketing Specialist to fully own email and SMS blasts for a growing DTC brand within our Agency. This is an end-to-end role - you're not just writing copy or just designing templates, you're running the whole channel: strategy, copy, design, flow builds, and performance reporting.
What you'll do
Plan and execute 15 campaign emails per month (promos, product launches, seasonal content, newsletters)
Write on-brand copy that converts - subject lines, preview text, body copy, CTAs
Design clean, mobile-optimized email templates (Klaviyo or similar ESP)
Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
Manage segmentation and list hygiene
Track and report on key metrics (open rate, CTR, conversion, revenue per email) with monthly insights and recommendations
Run basic A/B tests on subject lines, send times, and content
Requirements
Minimum 2–3 years of hands-on experience running email marketing for a DTC/ecommerce brand and restaurant brands(not just B2B newsletters)
Strong portfolio showing both copy and design work - please include samples/links
Comfortable working independently with minimal oversight
Experience building and optimizing automated flows, not just one-off campaigns
Data fluency - can read performance numbers and turn them into next steps, not just report them
Nice to have
Experience in wellness, beauty, CPG, or food/bev brands
Figma or basic HTML/CSS for email
SMS marketing experience
Structure
Monthly retainer, ongoing contract
Hybrid a couple times a month, but 90% remote
Output based
To apply
Send your portfolio (copy, case studies, + design samples) to allegra@22medialabs.com
More about this job
Responsibilities
Own the email and SMS marketing channel end to end, including planning and executing 15 campaign emails per month, writing copy, designing templates, and building automated flows. Manage segmentation and list hygiene, track performance metrics, run basic A/B tests, and provide monthly insights and recommendations.
Requirements
Requires 2–3 years of hands-on email marketing experience with DTC/ecommerce and restaurant brands, plus a portfolio demonstrating both copywriting and design. Candidates should be able to work independently, build and optimize automated flows, and use performance data to recommend next steps.
Skills
- Email Marketing
- SMS Marketing
- Campaign Planning
- Copywriting
- Email Design
- Klaviyo
- Automated Email Flows
- Audience Segmentation
- List Hygiene
- Performance Reporting
- Data Analysis
- A/B Testing
- Mobile-Optimized Design
- Figma
- HTML/CSS
Visa sponsorship
Not detected in the job text
Hiring contact email
allegra@22medialabs.com
Categories
- Marketing
- Creative & Media
- Data & Analytics
Keywords
- Email Marketing
- SMS Marketing
- DTC
- Ecommerce
- Restaurant Brands
- Campaign Emails
- Product Launches
- Seasonal Content
- Newsletters
- Copywriting
- Subject Lines
- Preview Text
- Calls To Action
- Email Design
- Klaviyo
- Email Service Provider
- Automated Flows
- Welcome Series
- Abandoned Cart
- Post-Purchase
- Win-Back
- Audience Segmentation
- List Hygiene
- Open Rate
- Click-Through Rate
- Conversion Rate
- Revenue Per Email
- A/B Testing
- Figma
- HTML/CSS