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A.L.P.A. Equipment Ltd.

Branch Manager

Truro, NS, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 12, 2027
Posting language: English
Posted: Oct 14, 2026

Original job description

Job Description

Organization: ALPA Equipment Company Limited

Position Title: Branch Manager - Turo Location

Reports to: VP/General Manager

Working Conditions: Full-time – 40+ hours/week

Role and Purpose

Reporting to the VP/General Manager, the Branch Manager is responsible for the overall leadership, organization, performance and day-to-day operations of the branch.

As the senior leader at the branch level, the Branch Manager works closely with all employees and provides leadership and support across Sales, Parts and Service. The Branch Manager is responsible for promoting strong communication and cooperation between departments and ensuring that the branch operates effectively as one team.

At this location, the Branch Manager also has direct responsibility for the Sales function, including leading and supporting the sales team, developing customer relationships, identifying business opportunities and participating directly in equipment sales.

The After Sales Manager reports to the Branch Manager and provides leadership to the Parts and Service functions. The Branch Manager works closely with the After Sales Manager while remaining actively involved with employees, customers and activities throughout all areas of the branch.

The Branch Manager also works closely with the company's General Managers for Sales, Parts and Service and with Head Office Administration to ensure company direction, policies, procedures and initiatives are effectively implemented at the branch level.

The position requires strong leadership, sound judgement, active involvement with customers and employees, and a practical, hands-on approach to the continued success of the branch and ALPA Equipment.

Responsibilities

The Branch Manager is responsible to:

Branch Leadership & Employees

Provide leadership, direction and support to all branch employees and promote a positive, respectful, accountable and team-oriented work environment.

Maintain an active presence throughout the branch and remain accessible to employees across Sales, Parts and Service.

Provide leadership and support to the After Sales Manager in the effective operation of the Parts and Service functions.

Provide direct leadership and management of the Sales function and sales team.

Work closely with the General Managers for Sales, Parts and Service to support departmental objectives and ensure effective implementation at the branch level.

Promote effective communication, cooperation and teamwork between Sales, Parts and Service.

Establish and communicate clear expectations and performance objectives in alignment with company direction.

Provide employees with coaching, feedback, guidance and support as required.

Ensure employee performance concerns and workplace conflicts are addressed promptly and appropriately, working with the appropriate manager and Human Resources when required.

Participate in the recruitment, interviewing, selection and onboarding of branch employees.

Ensure appropriate staffing and scheduling throughout the branch to meet customer and operational requirements.

Participate in and support employee performance evaluations and development throughout the branch.

Ensure company policies, procedures and established practices are consistently communicated, applied and respected.

Support managers and team leaders in the development of their employees and areas of responsibility.

Sales & Business Development

Lead the Sales function and provide direction, coaching and support to the branch sales team.

Establish and monitor sales objectives in alignment with company expectations and in collaboration with the General Manager – Sales.

Actively participate in equipment sales and maintain strong relationships with existing and prospective customers.

Support sales representatives in developing customer relationships, identifying opportunities and successfully completing sales.

Monitor sales activity, customer opportunities and market conditions within the branch territory.

Identify opportunities to increase sales, strengthen market presence and develop new business.

Work with the General Manager – Sales and VP/General Manager on sales strategies, pricing, equipment inventory requirements and business opportunities.

Promote ALPA Equipment's products, services and overall capabilities throughout the branch territory.

Maintain a visible presence within the local market and participate in appropriate community, industry and business networking activities.

Customer Service & Branch Operations

Promote a high level of customer service throughout all areas of the branch.

Develop and maintain strong relationships with customers and support employees in doing the same.

Address and resolve customer concerns and complaints in a timely, professional and practical manner, involving the appropriate employees and managers as required.

Maintain an active understanding of activities, priorities and challenges within Sales, Parts and Service.

Work with the After Sales Manager, General Managers and branch employees to address operational matters and opportunities for improvement.

Ensure effective cooperation between departments so that customers receive consistent and responsive support.

Manage branch resources efficiently to maximize productivity, performance and customer service.

Ensure company facilities, equipment and other branch assets are properly maintained, protected and used appropriately.

Maximize the effective use of company systems, technology, reporting tools and applications.

Identify opportunities to improve branch processes, efficiency, customer service and overall performance.

Branch Performance & Company Responsibilities

Monitor overall branch operational and financial performance and work toward the performance objectives established by the company.

Monitor sales, margins, expenses and other key performance indicators applicable to the branch.

Review and control branch and employee expenses.

Take appropriate action to address areas of concern and improve branch performance.

Communicate regularly with the VP/General Manager regarding branch performance, employees, customer matters, operational concerns and business opportunities.

Work collaboratively with the General Managers for Sales, Parts and Service to support company-wide departmental objectives and initiatives.

Work with Head Office Administration, including Accounting, Human Resources and Information Technology, on matters affecting the branch.

Implement company directives, policies, procedures and initiatives and ensure they are effectively communicated and carried out within the branch.

Identify and propose ideas and improvements that may contribute to business development, customer service, efficiency or overall company performance.

Negotiate with suppliers and service providers when required and within established authority.

Refer matters to the VP/General Manager, appropriate General Manager or Head Office department when additional direction, expertise or authorization is required.

Attend and actively participate in company management meetings.

Health & Safety

Promote a strong culture of workplace health and safety throughout the branch.

Provide leadership in ensuring company Health & Safety policies, procedures and safe work practices are understood and followed.

Ensure Health & Safety concerns are addressed promptly and appropriately in cooperation with the appropriate managers and company resources.

Support compliance with applicable Health & Safety requirements.

Requirements

Post-secondary education in business administration, management or a related field, or an equivalent combination of education and relevant experience.

Minimum of five (5) years of progressive experience in sales, operations or management, including demonstrated leadership experience.

Experience in the heavy equipment, automotive, industrial, agricultural or related industry is considered an asset.

Strong sales and business development experience with demonstrated customer relationship skills.

Strong understanding of customer service and business operations.

Good knowledge of company products and services, or the ability and commitment to develop this knowledge.

Strong leadership skills and the ability to work effectively with employees at all levels of the organization.

Ability to coach, motivate, support and hold employees accountable.

Strong communication and interpersonal skills.

Strong negotiation, decision-making and problem-solving abilities.

Organized, resourceful and able to manage multiple priorities.

Comfortable using computerized business systems, reporting tools and applications.

Bilingualism in English and French is considered an asset.

Positive and constructive leadership approach with a commitment to teamwork and continuous improvement.

Apply About employer

More about this job

Responsibilities

Lead the branch’s day-to-day operations and employees across Sales, Parts, and Service, with direct responsibility for the Sales function and close collaboration with the After Sales Manager. Drive sales and customer relationships, monitor branch performance, implement company policies and initiatives, and promote effective teamwork, customer service, and workplace safety.

Requirements

Requires post-secondary education in business administration, management, or a related field, or equivalent education and experience, plus at least five years of progressive sales, operations, or management experience with leadership responsibilities. Candidates should bring strong sales, customer service, communication, coaching, negotiation, and problem-solving abilities; experience in a related equipment or industrial sector is an asset.

Skills

Branch Leadership
Sales Management
Business Development
Customer Service
Team Leadership
Employee Coaching
Performance Management
Branch Operations
Financial Performance Monitoring
Negotiation
Decision-Making
Problem-Solving
Interdepartmental Collaboration
Health And Safety Leadership
Business Systems And Reporting

Visa sponsorship

Not detected in the job text

Keywords

Heavy Equipment
Machinery Manufacturing
Branch Operations
Sales
Parts
Service
Equipment Sales
Business Development
Customer Relationships
Sales Objectives
Market Conditions
Pricing
Equipment Inventory
Financial Performance
Sales Margins
Expense Control
Key Performance Indicators
Recruitment
Employee Onboarding
Performance Evaluations
Human Resources
Accounting
Information Technology
Business Systems
Reporting Tools
Supplier Negotiation
Health And Safety
Workplace Safety
Continuous Improvement
Bilingual English And French

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