Branch Manager | Truro, NS

Branch Manager – Truro, NS

About ALPA Equipment Ltd.

ALPA Equipment Ltd. is a family-owned business that has proudly served the forestry, construction, and agricultural industries for 50 years. With our Head Office in Balmoral, NB, and branch locations throughout New Brunswick and Nova Scotia, we serve customers across the Atlantic Provinces and Eastern Quebec. As a dealership representing premium equipment brands, including Ponsse, Rotobec, Landrich, Terex Fuchs, JCB, and Hyundai, we are committed to providing quality equipment and dependable customer support.

Join ALPA Equipment Ltd. and be part of a company where people truly matter and are recognized as our greatest strength. We are a well-established and respected organization with a strong industry reputation. We offer a friendly, fast-paced work environment where no two days are the same. If you’re looking for stability, respect, and a workplace where your contributions are valued, ALPA Equipment Ltd. is the place to grow your career.

Position Summary

Reporting to the VP/General Manager, the Branch Manager is responsible for the overall leadership, financial performance, and day-to-day operations of the Truro branch. As the senior leader at the branch level, you will foster a culture of safety, accountability, teamwork, and continuous improvement.

You will lead the Sales function, supporting the sales team, building strong customer relationships, identifying business opportunities, and participating directly in equipment sales. You will also work closely with the After Sales Manager, who reports to you and oversees Parts and Service, to ensure effective operations and a consistent customer experience across the branch.

Working collaboratively with the company's General Managers for Sales, Parts, and Service, as well as Head Office Administration, you will implement company objectives and initiatives while driving branch performance, customer satisfaction, and business growth.

The successful candidate will bring strong commercial and financial acumen, sound judgement, and a hands-on leadership approach, contributing to the continued success of the Truro branch and ALPA Equipment Ltd.

Key Responsibilities

Branch Leadership & People Management

• Provide leadership, direction, and support to branch employees, fostering a positive, accountable, and team-oriented work environment.
• Lead the Sales function and support the After Sales Manager in overseeing Parts and Service, promoting collaboration and communication across all departments.
• Establish clear performance expectations and support employee development through coaching, feedback, performance evaluations, and appropriate staffing.
• Participate in recruitment, onboarding, and employee development, addressing performance concerns and workplace issues in collaboration with the appropriate managers and Human Resources.

Business Leadership & Financial Performance

• Lead, coach, and support the branch sales team to achieve sales objectives aligned with corporate goals.
• Monitor sales performance, market trends, and territory opportunities to maximize revenue and strengthen market presence.
• Collaborate with senior leadership, including the General Manager – Sales and VP/General Manager, on sales strategies, pricing, inventory planning, and business development initiatives.
• Promote ALPA Equipment’s products, services, and capabilities while maintaining a strong brand footprint through customer engagement and industry networking.

Sales & Business Development

• Drive equipment sales by actively identifying, pursuing, and closing new business opportunities.
• Develop and maintain strong relationships with key customers, contractors, municipalities, and other industry stakeholders.
• Expand the branch's market presence by identifying growth opportunities across all business lines, including equipment sales, parts, and service.
• Monitor competitor activity alongside shifting market conditions and customer needs to capture new market opportunities.

Parts & Service Oversight

• Work closely with the After Sales Manager to support efficient, profitable, and customer-focused Parts and Service operations.
• Monitor departmental performance and support improvements in productivity, workflow, service delivery, turnaround times, and gross margins.
• Promote effective inventory management, parts availability, timely repairs and maintenance, and dependable aftermarket support.

Customer Experience & Branch Operations

• Promote a customer-first culture, ensuring consistent, responsive service and a high-quality customer experience across all areas of the branch.
• Maintain strong customer relationships, address escalated concerns promptly, and work with employees and managers to resolve issues effectively.
• Identify opportunities to improve branch processes, resource utilization, technology, and operational efficiency.

Company Leadership, Safety & Compliance

• Work closely with the General Managers for Sales, Parts, and Service, as well as Head Office Administration, to implement company objectives, policies, procedures, and initiatives.
• Communicate regularly with the VP/General Manager regarding branch performance, employee matters, customer concerns, operational challenges, and business opportunities.
• Promote a strong health and safety culture, ensuring company policies, safe work practices, and applicable requirements are followed.
• Manage supplier and service-provider relationships within established authority, escalate matters requiring additional approval, and participate in company management meetings.

Qualifications & Experience

• Post-secondary education in business, management, or a related field, or an equivalent combination of education and experience.
• At least five years of progressive experience in sales, operations, or management, with demonstrated leadership experience.
• Experience in the heavy equipment, construction, forestry, agricultural, transportation, automotive, or industrial sectors is considered an asset.
• Demonstrated ability to manage business performance, while identifying opportunities to improve profitability and operational efficiency.
• Strong sales, business development, and customer relationship skills, with the ability to identify growth opportunities and deliver results.
• Proven ability to lead, coach, motivate, and hold employees accountable while fostering teamwork, engagement, and a strong safety culture.
• Excellent communication, interpersonal, negotiation, decision-making, and problem-solving skills, with strong organizational abilities and sound business judgement.
• Proficiency with computerized business systems, Microsoft Office, and reporting tools. Experience with dealership management software is an asset.
• Knowledge of equipment products and services, or the ability and willingness to develop this knowledge.
• Bilingualism in English and French is considered an asset.

What We Offer

• Competitive salary package
• Extended health and dental coverage
• Online doctor services
• Life insurance and long-term disability insurance
• Employee & Family Assistance Program
• Company pension plan
• Professional development opportunities
• An opportunity to lead a team, strengthen customer relationships, and help shape the future growth of the Truro branch.

To Apply

Please submit your resume through one of the following options:

• Indeed: Apply directly through Indeed.
• Website: www.alpaequipment.com and click on banner at the top of the page
• Email: Send your resume to RH-HR@alpaequipment.com.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.