Sales Representative - Forestry | Fredericton, NB

SALES REPRESENTATIVE – Forestry Equipment – FREDERICTON BRANCH

About Us

In 2026, as ALPA Equipment Ltd. marks its 50th anniversary, we proudly continue to build on our reputation as a trusted, family-owned Canadian dealer specializing in forestry, construction, and agricultural equipment. Forestry remains at the heart of our history, and we have established a strong presence across Atlantic Canada and the Eastern Region of Quebec. As we look ahead, we are seeking the right person to help drive our continued growth in the Southern New Brunswick region.

 The Opportunity

Due to continued growth, ALPA Equipment Ltd. is seeking a dynamic, motivated, and results-driven individual to join our sales team. This is more than just a sales role - it’s an opportunity to take ownership of a well-established territory, build long-term customer relationships, and represent leading equipment brands with the support of a respected, family-owned Canadian company.

Reporting to the Sales Manager, the Sales Representative will be responsible for promoting and selling our forestry equipment brands, including Landrich, Ponsse, and Rotobec, within an assigned territory in New Brunswick.

Specific Responsibilities:

•  Maintain relationships with existing customers while prospecting and developing your assigned territory.
•  Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face.
•  Generate leads & identify opportunities for new business within the market.
•  Negotiate pricing with potential customers and close sales.
•  Build long-term relationships with new and existing customers.
•  Continuous improvement of product knowledge.
•   Invite customers to company-sponsored events.
•   Attend all industry trade shows and events.
•   Work closely with the accounts receivable department.

REQUIREMENTS

Education, experience, and skills required:

• High School Diploma with relevant experience.
• Computer skills.
• Excellent customer relations skills.
• Ambitious and driven personality.
• Confident and experienced negotiator.
• Relevant industry experience.
• Well organized and self-motivated.
• Valid driver’s License: clean abstract.
• 75% travel is required.
• Ability to work in an environment of changing priorities.
• Ability to work 40 + hours per week.
• Bilingualism is an Asset (French/English).

BENEFITS

We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan.

We appreciate all applications received; however, only candidates selected for further consideration will be contacted.