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Added 57 mins ago
AH
Registered Nurse
Alberta Health Services
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- Part-time
…excellent communication, problem solving and inter-professional skills. You will play a leadership role in supporting an integrated and holistic approach to patient care, health promotion…
Added 57 mins ago
AH
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- Full-time
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Added 57 mins ago
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Added 57 mins ago
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Added 3 hours ago
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Added 3 hours ago
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A.L.P.A. Equipment Ltd.

Sales Representative - Forestry | Fredericton, NB

Maugerville, NB, E3A 8P1, Canada

Full-time

Apply on recruiting.ultipro.ca About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

SALES REPRESENTATIVE – Forestry Equipment – FREDERICTON BRANCH

About Us

In 2026, as ALPA Equipment Ltd. marks its 50th anniversary, we proudly continue to build on our reputation as a trusted, family-owned Canadian dealer specializing in forestry, construction, and agricultural equipment. Forestry remains at the heart of our history, and we have established a strong presence across Atlantic Canada and the Eastern Region of Quebec. As we look ahead, we are seeking the right person to help drive our continued growth in the Southern New Brunswick region.

The Opportunity

Due to continued growth, ALPA Equipment Ltd. is seeking a dynamic, motivated, and results-driven individual to join our sales team. This is more than just a sales role - it’s an opportunity to take ownership of a well-established territory, build long-term customer relationships, and represent leading equipment brands with the support of a respected, family-owned Canadian company.

Reporting to the Sales Manager, the Sales Representative will be responsible for promoting and selling our forestry equipment brands, including Landrich, Ponsse, and Rotobec, within an assigned territory in New Brunswick.

Specific Responsibilities:

Maintain relationships with existing customers while prospecting and developing your assigned territory.
Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face.
Generate leads & identify opportunities for new business within the market.
Negotiate pricing with potential customers and close sales.
Build long-term relationships with new and existing customers.
Continuous improvement of product knowledge.
Invite customers to company-sponsored events.
Attend all industry trade shows and events.
Work closely with the accounts receivable department.

REQUIREMENTS

Education, experience, and skills required:

High School Diploma with relevant experience.
Computer skills.
Excellent customer relations skills.
Ambitious and driven personality.
Confident and experienced negotiator.
Relevant industry experience.
Well organized and self-motivated.
Valid driver’s License: clean abstract.
75% travel is required.
Ability to work in an environment of changing priorities.
Ability to work 40 + hours per week.
Bilingualism is an Asset (French/English).

BENEFITS

We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan.

We appreciate all applications received; however, only candidates selected for further consideration will be contacted.

Apply on recruiting.ultipro.ca About employer

More about this job

Responsibilities

The Sales Representative will manage an assigned territory by prospecting for new business and maintaining relationships with existing customers. They are responsible for negotiating sales, promoting forestry equipment brands, and attending industry trade shows.

Requirements

Candidates must have a high school diploma, relevant industry experience, and strong negotiation and customer service skills. A valid driver's license with a clean abstract is required, along with the ability to travel 75% of the time.

Skills

Sales
Negotiation
Prospecting
Lead generation
Product knowledge
Communication
Organization
Self-motivation
Computer skills
Forestry equipment knowledge

Benefits

Competitive base salary
Extended health and dental coverage
Doctors online
Life insurance
Long-term disability insurance
Employee and family assistance program
Company pension plan

Visa sponsorship

Not detected in the job text

Keywords

Forestry equipment
Sales Representative
Landrich
Ponsse
Rotobec
Territory management
Lead generation
Negotiation
Customer relations
Trade shows
Accounts receivable
B2B sales
Equipment sales
New Brunswick
Field sales

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Work requirements

Jobs in Canada