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Added 32 mins ago
CG
Director, Strategic Alliance Group
Compass Group Canada
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…partnerships within the Strategic Alliance Group (SAG). The Director operates as a strategic advisor to operators and clients, leading proactive engagement that strengthens partnerships,…
Added 32 mins ago
NB
Chief Advisor, Responsible AI
National Bank of Canada
Montreal, QC
- Full-time
Experience assessing artificial intelligence models and solutions, particularly with respect to robustness, explainability, bias, performance, and monitoring.
Added 32 mins ago
CG
Director, Premium
Compass Group Canada
AB · Edmonton, AB
- Full-time
The Director, Premium oversees all aspects of premium food service operations within an NHL arena, ensuring operational and financial goals, quality standards, and client and sponsorship…
Added 32 mins ago
T
Account Director
Tru
Toronto, ON
- Full-time
Tru Inc. is hiring an Account Director for an immediate permanent opportunity. Candidates with strong potential but less direct senior-level experience may be considered at the Account…
Added 32 mins ago
CG
Manager, Premium Services (Rogers Place)
Compass Group Canada
AB · Edmonton, AB
- Full-time
…supporting departmental goals across staffing, training, financial performance, and guest experience. The successful candidate plays a strategic role in mentoring assistant managers and…
Added 1 hour ago
AH
Manager
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
…Environmental Services (NFLES) and reports directly to the Director, Nutrition Services. This position is responsible and accountable for providing operational leadership and organization…
Added 1 hour ago
AH
Patient Care Manager
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
Reporting to the Executive Director for Stollery Operative Services and Site Lead, the Manager for Operative Services is a leadership role that supports the mission and vision of Alberta…
Added 1 hour ago
P
Commercial Manager
Portland
Calgary, AB
- Full-time
Full support will be provided, including an in-house training coordinator (responsible for structuring your personal development) and a dedicated external performance coach.
Added 2 hours ago
RE
VFX Artist II (Apex Legends)
Respawn Entertainment
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
…weapons, and seasonal moments to life - reporting to the VFX Director and collaborating closely with Art, Design, Animation, and Engineering to deliver polished, performant VFX across the…
Added 2 hours ago
NA
Sales Representative - Neuroscience - Ontario Northwest
Novartis ACC
Canada
- Internship
This role reports to the Associate Sales Director and works closely with the Novartis Neuroscience cross functional team.
Added 2 hours ago
PS
SMTS 2
Platform9 Systems
Canada
- Full-time
…transforming IT operations. Our flagship product, Private Cloud Director, turns your existing hardware into a full-featured, future-ready private cloud. We innovate across what we build and…
Added 3 hours ago
S
Utilities Manager - ALTO
SYSTRA
Montreal, QC
- Full-time
Supports the Director in leading a multi-disciplinary team of engineering, project manager and other specialists.
Added 4 hours ago
UO
Director, Office of Education
University of Alberta
Edmonton, AB
- Full-time
The College of Natural and Applied Sciences (CNAS) is hiring a Director, Office of Education to lead the academic administration services in the Office of Education. Reporting to the…
Added 4 hours ago
O
National Accounts Director
OPENLANE
Brampton, ON
- $100,000 to $125,000 CAD / year
- Full-time
A National Account Director who will serve as the primary account relationship manager for commercial sellers. The core focus of this role is (1) to retain our high-value client base to…
Added 4 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 4 hours ago
CF
Project Manager
Centre for Chronic Disease Control
Delhi, ON
- Full-time
Organize training, quality assurance visits and team meetings to ensure high performance and consistent research standards.
Added 5 hours ago
JH
Manager of Zoo Operations
JMC HR Consulting
Moncton, NB
- Full-time
Reporting to the Director, the Manager of Zoo Operations leads the Animal Care and Maintenance teams and oversees daily operations, facilities, safety, and compliance. Working closely with…
Added 5 hours ago
GZ
Director of Operations
Gestion Zagora
Toronto, ON
- Full-time
…expansion, we are seeking an experienced and results-driven Director of Operations to join our management team. The Director of Operations will be responsible for overseeing the company's…
Added 5 hours ago
UO
Administrative Manager, Finance and Operations
University of Waterloo
Waterloo, ON · Psychology, Anthropology, Soci
- Full-time
…endowment. Working closely with the Administrative Officer and the Director, the incumbent provides leadership and administrative oversight for space planning, safety coordination and…
Added 5 hours ago
UO
Administrative Officer
University of Waterloo
Waterloo, ON · Ira G. Needles Hall
- Full-time
The Administrative Officer reports directly to the Executive Director and is responsible for supporting the day-to-day administrative oversight of the Office of the President (OTP). The…
Added 5 hours ago
A
HR Solutions Partner
AstraZeneca
Mississauga, ON · Canada - Mississauga
- Full-time
This role reports to the Global HR Solutions Director/Solutions Manager, and works closely day to day with the Global HR Business Partners.
Added 5 hours ago
PM
Director Finance Business Partnership
Philip Morris International
Toronto, ON
- Full-time
The Business Partner Finance Director is a strategic finance leader and trusted advisor to the Managing Director and Leadership Team. The role drives business performance, value creation,…
Added 5 hours ago
GZ
Director of Operations
Gestion Zagora
Regina, SK
- Full-time
…expansion, we are seeking an experienced and results-driven Director of Operations to join our management team. The Director of Operations will be responsible for overseeing the company's…
Added 5 hours ago
GZ
Director of Operations
Gestion Zagora
Moncton, NB
- Full-time
…expansion, we are seeking an experienced and results-driven Director of Operations to join our management team. The Director of Operations will be responsible for overseeing the company's…
Added 5 hours ago
SH
Administrative Assistant
Shared Health-Soins Communs
Minnedosa, MB
- Full-time
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…

ABB

Product Marketing Manager - Industrial

Milton, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 3, 2026
Posting language: English
Posted: Nov 3, 2026

Original job description

At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.

Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.

The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.

This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.

Responsibilities

Product Marketing Strategy: own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies aligned with business priorities.
Customer & Market Insights: bring the voice of the customer and market into marketing decisions. Leverage VOC, competitive intelligence, sales feedback, and industry trends to identify opportunities and turn insights into clear marketing recommendations and actions.
Product Launch & Market Activation: lead the marketing strategy and execution of product launches and key market initiatives, aligning objectives, activation plans, timelines, budgets, and stakeholders to drive successful market introduction, awareness, and adoption.
Integrated Campaigns & Content: lead integrated product marketing campaigns/ promos across digital, channel, content, social media, events, and customer touchpoints. Develop compelling customer positioning, content, and sales enablement tools that differentiate ABB installation products solutions and support the customer journey.
Performance & Business Impact: define and monitor product marketing KPIs, evaluate performance, and translate results into actionable recommendations that strengthen marketing effectiveness and support business growth.
Cross-Functional Leadership: act as a strategic marketing partner to Product Management and Sales, leading cross-functional execution through influence. Drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities that support demand generation and business objectives.

Qualifications

8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions, including at least 5 years in a strategic marketing role.
Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.
Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.
Strong ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions.
Strong business and commercial acumen, with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.
Demonstrated ability to influence and lead cross-functional teams in a matrix organization without direct authority.
Strong analytical capabilities, with experience using performance data and KPIs to drive decisions and continuous improvement.
Experience developing customer-facing marketing content and sales enablement tools.
Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools. Experience with Salesforce, Smartsheet, or Power BI is an asset.
Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

Women
Indigenous Peoples
Members of visible minorities
Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.

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More about this job

Responsibilities

Develop product marketing strategies, positioning, value propositions, go-to-market plans, and launch programs for ABB’s Industrial Installation products. Use customer and market insights to lead integrated campaigns, create customer-facing content and sales tools, measure performance, and align Product Management, Sales, and Marketing teams.

Requirements

Requires 8–10 years of progressive experience in B2B marketing, product marketing, product management, or a related commercial function, including at least five years in a strategic marketing role; electrical industry or technical B2B experience is an asset. A bachelor’s degree in marketing, communications, business administration, or a related field is required, along with experience in go-to-market strategy, launches, customer insights, cross-functional leadership, analytics, and marketing tools.

Skills

Product Marketing Strategy
Go-To-Market Strategy
Product Launches
Customer Value Propositions
Market Research
Voice of the Customer
Competitive Intelligence
Integrated Marketing Campaigns
Content Development
Sales Enablement
Performance Measurement
KPI Analysis
Cross-Functional Leadership
B2B Marketing
Digital Marketing
Marketing Automation

Visa sponsorship

Not detected in the job text

Keywords

Industrial Installation Products
Electrical Industry
Electrification
B2B Marketing
Product Marketing
Product Management
Go-To-Market Strategy
Voice of the Customer
Competitive Intelligence
Product Launches
Customer Value Propositions
Integrated Marketing Campaigns
Digital Marketing
Marketing Automation
CRM
Salesforce
Smartsheet
Power BI
Key Performance Indicators
Sales Enablement
Content Development
Market Insights
Demand Generation
Cross-Functional Leadership
Matrix Organization

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