Product Marketing Manager - Industrial
- Milton, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.
Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.
The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.
This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.
Responsibilities
Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.
Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.
The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.
This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.
Responsibilities
- Product Marketing Strategy: own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies aligned with business priorities.
- Customer & Market Insights: bring the voice of the customer and market into marketing decisions. Leverage VOC, competitive intelligence, sales feedback, and industry trends to identify opportunities and turn insights into clear marketing recommendations and actions.
- Product Launch & Market Activation: lead the marketing strategy and execution of product launches and key market initiatives, aligning objectives, activation plans, timelines, budgets, and stakeholders to drive successful market introduction, awareness, and adoption.
- Integrated Campaigns & Content: lead integrated product marketing campaigns/ promos across digital, channel, content, social media, events, and customer touchpoints. Develop compelling customer positioning, content, and sales enablement tools that differentiate ABB installation products solutions and support the customer journey.
- Performance & Business Impact: define and monitor product marketing KPIs, evaluate performance, and translate results into actionable recommendations that strengthen marketing effectiveness and support business growth.
- Cross-Functional Leadership: act as a strategic marketing partner to Product Management and Sales, leading cross-functional execution through influence. Drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities that support demand generation and business objectives.
- 8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions, including at least 5 years in a strategic marketing role.
- Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.
- Strong ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions.
- Strong business and commercial acumen, with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.
- Demonstrated ability to influence and lead cross-functional teams in a matrix organization without direct authority.
- Strong analytical capabilities, with experience using performance data and KPIs to drive decisions and continuous improvement.
- Experience developing customer-facing marketing content and sales enablement tools.
- Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools. Experience with Salesforce, Smartsheet, or Power BI is an asset.
- Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment.
Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
- Women
- Indigenous Peoples
- Members of visible minorities
- Persons with disabilities
More about this job
Responsibilities
Develop product marketing strategies, positioning, value propositions, go-to-market plans, and launch programs for ABB’s Industrial Installation products. Use customer and market insights to lead integrated campaigns, create customer-facing content and sales tools, measure performance, and align Product Management, Sales, and Marketing teams.
Requirements
Requires 8–10 years of progressive experience in B2B marketing, product marketing, product management, or a related commercial function, including at least five years in a strategic marketing role; electrical industry or technical B2B experience is an asset. A bachelor’s degree in marketing, communications, business administration, or a related field is required, along with experience in go-to-market strategy, launches, customer insights, cross-functional leadership, analytics, and marketing tools.
Skills
- Product Marketing Strategy
- Go-To-Market Strategy
- Product Launches
- Customer Value Propositions
- Market Research
- Voice of the Customer
- Competitive Intelligence
- Integrated Marketing Campaigns
- Content Development
- Sales Enablement
- Performance Measurement
- KPI Analysis
- Cross-Functional Leadership
- B2B Marketing
- Digital Marketing
- Marketing Automation
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Manufacturing
Keywords
- Industrial Installation Products
- Electrical Industry
- Electrification
- B2B Marketing
- Product Marketing
- Product Management
- Go-To-Market Strategy
- Voice of the Customer
- Competitive Intelligence
- Product Launches
- Customer Value Propositions
- Integrated Marketing Campaigns
- Digital Marketing
- Marketing Automation
- CRM
- Salesforce
- Smartsheet
- Power BI
- Key Performance Indicators
- Sales Enablement
- Content Development
- Market Insights
- Demand Generation
- Cross-Functional Leadership
- Matrix Organization