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Added 54 mins ago
NB
Senior Account Manager, Commercial Banking
National Bank of Canada
Coquitlam, BC
- Full-time
A career as a Senior Account Manager, Commercial Banking at National Bank means being responsible for growing the portfolio of business clients assigned to you. Your complex and varied…
Added 54 mins ago
NB
Credit Analyst
National Bank of Canada
Toronto, ON
- Full-time
Within Equipment Finance, you'll be part of a collaborative credit team and report to a Credit Manager. Our team is recognized for its strong credit expertise, commitment to sound risk…
Added 1 hour ago
FI
Field Marketing Manager
Fulfillment IQ
Remote, Canada
- $75,000 to $90,000 CAD / year
- Full-time
- Remote
…vendors and live changes, and who can connect an event to its commercial result. You will work day to day with the Senior Marketing Manager, who sets priorities, budget and capacity, and…
Added 1 hour ago
FI
Content Marketing Manager
Fulfillment IQ
Remote, Canada
- $85,000 to $100,000 CAD / year
- Full-time
- Remote
Research buyer questions, search intent and existing coverage; prioritize page improvements and topic development that reach buyers, not just traffic.
Added 2 hours ago
FI
Senior Marketing Manager
Fulfillment IQ
Remote, Canada
- $115,000 to $130,000 CAD / year
- Full-time
- Remote
Manager and coach to a small team, with a RevOps lead, a Community & Media Lead and practice experts as close partners.
Added 4 hours ago
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Senior Process Engineer (Minerals & Metals)
Wood
Burlington, ON
- $157,000 to $192,000 CAD / year
- Full-time
Reporting to the Process Department Manager, this role has overall responsibility to manage and execute the delivery of best practice process plant designs and associated services in…
Added 6 hours ago
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Senior Analyst, FP&A
BRP
Montreal, QC
- Full-time
…business. The Senior Analyst will report to the Global Finance Manager for Parts, Accessories & Apparel Revenue while maintaining a dotted‑line relationship with the Direct-to-Consumer…
Added 7 hours ago
C
Senior Project Manager | Commercial Interiors
Clearspace
Toronto, ON
- Full-time
Clearspace is transforming the commercial real estate industry by reimagining office design and construction. As a design and build firm, we provide a one-stop solution that significantly…
Added 7 hours ago
RH
Contracts and Compliance Manager
Robert Half
Toronto, ON · Greater Toronto Area, Canada
- $135,000 to $150,000 CAD / year
- Full-time
Our client is seeking an experienced Contracts & Compliance Manager to oversee commercial contracts, compliance programs, and enterprise risk management across a growing manufacturing…
Added 9 hours ago
SP
Skilled Trades Worker, Electrician
Seneca Polytechnic
King City, ON
- Full-time
…we continue to promote opportunities for career growth and development. We focus on health and well-being in all ways to provide great employee…
Added 9 hours ago
NB
Senior Treasury Manager, Creative Media & Technology
National Bank of Canada
Vancouver, BC
- Full-time
…at every stage of their growth journey. As a Senior Treasury Manager within Commercial Banking, you will play a strategic role in helping organizations operating in the Creative Media &…
Added 10 hours ago
S
Seasonal Retail Sales Consultant - Part Time - McArthurGlen Outlet, BC
Swarovski
Richmond, BC
- Part-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 10 hours ago
A
Person Responsible for Maintenance (PRM)
Aviosave
ON · Ontario, Canada
- Full-time
We are building a new commercial aircraft Maintenance, Repair and Overhaul (MRO) organization in Ottawa, Ontario, with a vision to establish a trusted Canadian aviation maintenance provider.
Added 10 hours ago
Account Manager
Amrize
AB · Calgary, AB
Join Amrize as a Account Manager and help construct what's next. If you're ready to put your skills to work on projects that matter - and build a career with a company that’s building North…
Added 11 hours ago
CP
AI Product Owner
Constellation Payments
Toronto, ON
- Full-time
…yourself early in the lifecycle, sitting alongside both the commercial and technical stakeholders at our partners to shape requirements before a line of code is written, then carry those…
Added 12 hours ago
R
Relationship Manager Intern, Commercial Financial Services
RBC
Nanaimo, BC
- Full-time
As our Relationship Manager Intern, you are in a proactive, face-to-face client relationship role in RBC’s Commercial Banking platform. The program is based primarily in a Commercial Centre…
Added 13 hours ago
RB
Relationship Manager Intern, Commercial Financial Services
Royal Bank of Canada
Nanaimo, BC
- Full-time
As our Relationship Manager Intern, you are in a proactive, face-to-face client relationship role in RBC’s Commercial Banking platform. The program is based primarily in a Commercial Centre…
Added 14 hours ago
S
Senior Retail Sales Consultant, Part-time, Tanger Outlet Centre, ON
Swarovski
Cookstown, ON
- Part-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 14 hours ago
H
Branch Operations Manager, British Columbia
Hussmann
Burnaby, BC
- Full-time
The Branch Operations Manager leads the day-to-day operations of a commercial refrigeration service and installation business in British Columbia. The role is responsible for managing field…
Added 18 hours ago
PD
Contents Handler
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Sudbury, ON
- Full-time
What does a Contents Manager with Paul Davis do?
Added 19 hours ago
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General Manager - Off Campus
Campus Living Centres
Ottawa, ON
- Full-time
The General Manager oversees all aspects of the community including: management of tenant relations, front desk, office administration, housekeeping, maintenance, finance, human resources,…
Added 19 hours ago
S
Manager, Regional Business Management and Planning (English/Spanish) - International Banking
Scotiabank
Toronto, ON
- Full-time
The Manager, Regional Business Management and Planning supports the execution of International Commercial Banking’s planning and performance management activities across the region. The…
Added 19 hours ago
A
Person Responsible for Maintenance (PRM)
Aviosave
ON · Ontario, Canada
- Full-time
We are building a new commercial aircraft Maintenance, Repair and Overhaul (MRO) organization in Ottawa, Ontario, with a vision to establish a trusted Canadian aviation maintenance provider.
Added 22 hours ago
P
Branch Operations Manager, British Columbia
Panasonic
Burnaby, BC
- Full-time
The Branch Operations Manager leads the day-to-day operations of a commercial refrigeration service and installation business in British Columbia. The role is responsible for managing field…
Added 23 hours ago
SN
Seasonal Team Member, CrossIron Mills
Saje Natural Wellness | Retail
AB · Rocky View County, Alberta
- Contract
…there. </p><h3><br>The impact you'll make:</h3><p>Reporting to the Store Manager, Retail Team Members drive our mission first-hand with our customers: you connect people to the healing…

ABB

Product Marketing Manager - Industrial

Saint-Jean-sur-Richelieu, QC, Canada
St-Jean-Sur-Richelieu, QC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 3, 2026
Posting language: English
Posted: Nov 3, 2026

Original job description

At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the market, accelerating awareness, adoption, and growth.

Working at the intersection of Product Management, Sales, and Marketing, you will translate portfolio strategies and market insights into compelling customer value propositions, go-to-market plans, product launches, and integrated marketing programs. You will bring a strong customer perspective, influence cross-functional teams, and help turn product opportunities into market impact.

The ideal candidate combines strategic marketing expertise, customer insight, business acumen, and strong execution and thrives in a complex, matrixed B2B environment.

This position reports directly to the Marketing Director and requires a minimum of two days per week on-site at ABB’s Iberville or Milton office.

Responsibilities

Product Marketing Strategy: own and drive product marketing plans for new and existing products, translating portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies aligned with business priorities.
Customer & Market Insights: bring the voice of the customer and market into marketing decisions. Leverage VOC, competitive intelligence, sales feedback, and industry trends to identify opportunities and turn insights into clear marketing recommendations and actions.
Product Launch & Market Activation: lead the marketing strategy and execution of product launches and key market initiatives, aligning objectives, activation plans, timelines, budgets, and stakeholders to drive successful market introduction, awareness, and adoption.
Integrated Campaigns & Content: lead integrated product marketing campaigns/ promos across digital, channel, content, social media, events, and customer touchpoints. Develop compelling customer positioning, content, and sales enablement tools that differentiate ABB installation products solutions and support the customer journey.
Performance & Business Impact: define and monitor product marketing KPIs, evaluate performance, and translate results into actionable recommendations that strengthen marketing effectiveness and support business growth.
Cross-Functional Leadership: act as a strategic marketing partner to Product Management and Sales, leading cross-functional execution through influence. Drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities that support demand generation and business objectives.

Qualifications

8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions, including at least 5 years in a strategic marketing role.
Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset.
Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments.
Strong ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions.
Strong business and commercial acumen, with the ability to connect marketing decisions to customer needs, market opportunities, and growth objectives.
Demonstrated ability to influence and lead cross-functional teams in a matrix organization without direct authority.
Strong analytical capabilities, with experience using performance data and KPIs to drive decisions and continuous improvement.
Experience developing customer-facing marketing content and sales enablement tools.
Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools. Experience with Salesforce, Smartsheet, or Power BI is an asset.
Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

Women
Indigenous Peoples
Members of visible minorities
Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.

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More about this job

Responsibilities

Develop product marketing strategy, positioning, value propositions, go-to-market plans, and launches for ABB’s Industrial Installation products. Use customer and market insights to lead integrated campaigns, enable Sales, measure performance, and align cross-functional teams to support adoption and business growth.

Requirements

Requires 8–10 years of progressive experience in B2B marketing, product marketing, product management, or a related commercial function, including at least five years in strategic marketing; electrical or technical B2B experience is an asset. A bachelor’s degree in marketing, communications, business administration, or a related field is required, along with demonstrated go-to-market, launch, analytical, content, and cross-functional leadership capabilities.

Skills

Product Marketing Strategy
Go-To-Market Strategy
Product Launches
Customer Value Propositions
Market Positioning
Voice of the Customer
Competitive Intelligence
Integrated Marketing Campaigns
Content Development
Sales Enablement
Performance Measurement
Cross-Functional Leadership
B2B Marketing
Digital Marketing
Marketing Automation
CRM

Visa sponsorship

Not detected in the job text

Keywords

Industrial Installation Products
B2B Marketing
Product Marketing
Product Management
Go-To-Market Strategy
Product Launches
Customer Value Propositions
Market Positioning
Voice of the Customer
Competitive Intelligence
Market Insights
Integrated Marketing Campaigns
Digital Marketing
Channel Marketing
Content Development
Social Media
Events
Sales Enablement
Demand Generation
Marketing KPIs
Performance Measurement
Electrical Industry
Electrification
Marketing Automation
CRM
Salesforce
Smartsheet
Power BI
Cross-Functional Leadership
Matrix Organization

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