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Absolute Gauge Technologies

Senior Outside Technical Sales Representative – U.S. Business Development

Toronto, ON, Canada
Scarborough, ON, Canada

Pay: From $100,000 CAD / year
Job type: Full-time
Apply by: Mar 18, 2027
Experience: At least 10 years of relevant experience in industrial sales, applications engineering, manufacturing, automation, instrumentation, or technical business development
Posting language: English
Posted: Sep 19, 2026

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Original job description

Senior Outside Technical Sales Representative – U.S. Business Development

Location: Scarborough, Ontario

Employment: Full-time; on-site when not travelling

Travel: Approximately 30%–50%, primarily within the United States

Compensation: CAD $100,000–$120,000 base salary, plus commission

About the Role

Absolute Gauge Technologies (AGT), formerly A-Tech Instruments Ltd. and Physicom Corp., is seeking a highly motivated and experienced Senior Outside Technical Sales Representative to expand our business across key U.S. industrial markets.

This newly created position will initially be responsible for building an open U.S. territory, most likely California, Texas, or the Carolinas. The role combines new-customer development with expansion of AGT’s established customer base. The successful candidate will identify new applications, deepen relationships across customer plants and departments, and turn initial projects into long-term business.

This is a hands-on, individual-contributor role with the potential to grow into broader U.S. sales and channel leadership. AGT currently works with six established, self-sufficient representative firms covering the Midwest through the East Coast, collectively comprising more than 15 sales professionals. A candidate who demonstrates strong sales results, technical excellence, independence, and leadership may take on increasing responsibility for coordinating and ultimately managing this network, including performance expectations, territory assignments, agreements, recruitment, training, and channel expansion.

This progression is based on performance, demonstrated understanding of AGT’s solutions, leadership capability, relevant experience, and business growth. It is not tied to a predetermined timeline.

We are looking for an independent-minded technical sales professional who understands manufacturing environments and is comfortable working directly with customers on the factory floor. Success requires initiative, persistence, technical curiosity, disciplined follow-up, and ownership of results.

The position reports directly to Tim Wilkinson and is supported by AGT’s technical, engineering, inside sales, service, and project teams.

Key Responsibilities

Business Development and Account Growth
Build and execute a development plan for an assigned U.S. territory
Prospect, qualify, and pursue new industrial customers, projects, and applications
Expand established accounts across additional applications, departments, plants, product groups, and business units
Build relationships with engineering, quality, production, maintenance, operations, purchasing, and management teams
Manage opportunities from initial contact through technical review, quotation, negotiation, and order close
Maintain an active pipeline and provide consistent follow-up throughout long industrial sales cycles
Develop strategic account plans and pursue multi-site growth opportunities
Achieve agreed sales, pipeline, account-development, and growth objectives
Technical and Consultative Selling
Visit manufacturing, research, and engineering facilities to assess applications and recommend technical solutions
Walk customer production floors and identify measurement, automation, quality-control, testing, and assembly opportunities
Ask effective technical and commercial questions to understand requirements, challenges, budgets, and decision-making processes
Conduct product demonstrations, technical presentations, application reviews, and proof-of-concept discussions
Prepare and follow up on quotations, proposals, and technical recommendations
Coordinate internal resources to deliver successful customer outcomes
Develop strong knowledge of AGT’s products, capabilities, markets, and applications
Representative and Distributor Leadership
After demonstrating the required technical, commercial, and leadership capabilities, the successful candidate may assume increasing responsibility for:
Coordinating and supporting AGT’s representative firms and sub-distributors
Building a cohesive team relationship with more than 15 external sales professionals
Establishing sales objectives, performance expectations, and territory priorities
Reviewing pipelines, forecasts, opportunities, and account-development activities
Supporting representatives through joint visits, application reviews, training, and sales strategy
Coaching representatives while respecting the independence of successful firms
Evaluating performance and territory coverage
Participating in representative agreements and territory-assignment decisions
Recruiting, onboarding, and developing new representatives and sub-distributors
Expanding AGT’s channel coverage into additional U.S. markets

Territory Management

Independently plan customer visits, travel schedules, prospecting, and follow-up activities

Maintain accurate customer, opportunity, quotation, and forecast information

Use office time effectively to prospect, plan visits, prepare proposals, and advance opportunities

Report on pipeline activity, customer needs, competitive developments, and market opportunities

Represent AGT professionally at customer sites, trade shows, and industry events

Support growth across automotive, medical device, electronics, aerospace, research, power generation, and general manufacturing markets

Travel approximately 30%–50% of the time and work on-site at AGT’s Scarborough office when not travelling

Qualifications

College diploma or university degree in Electrical, Electronics, Industrial, Mechatronics, Mechanical, Computer, or a related engineering discipline - or equivalent technical experience
At least 10 years of relevant experience in industrial sales, applications engineering, manufacturing, automation, instrumentation, or technical business development
Demonstrated success in direct, customer-facing technical sales
Proven ability to develop new territories, win new business, and expand industrial accounts
Ability to understand manufacturing applications and explain technical concepts clearly
Strong consultative selling, problem-solving, negotiation, organization, and opportunity-management skills
Highly self-motivated, goal-oriented, persistent, and able to work with limited day-to-day supervision
Sound independent judgment and the ability to collaborate with internal teams
Legally entitled to work in Canada
Valid passport and ability to travel regularly to the United States for business
Ability to obtain and maintain any required visas, travel authorizations, and customer-site clearances
Valid driver’s licence and comfort travelling by road and air
Preferred Experience
Previous sales, team, territory, representative, or distributor-management responsibility
Combining direct selling with leadership of an independent sales channel
Establishing targets, reviewing pipelines, coaching salespeople, and managing performance
Recruiting and developing representatives or channel partners
Applications engineering, technical estimating, or machine integration
Industrial automation, instrumentation, sensors, data acquisition, machine vision, code reading, pressing, assembly, force-displacement monitoring, quality control, production testing, or robotics
Selling across multiple facilities or divisions of large manufacturers
Ideal Candidate
The ideal candidate combines the drive to build a territory with the technical credibility to earn the trust of engineers, plant managers, quality teams, production leaders, and senior decision-makers. They can walk through a facility, ask insightful questions, recognize applications, and bring AGT’s resources together to solve customer problems.
They take ownership, manage their time effectively, follow through on commitments, and remain persistent through long sales cycles. They are equally motivated by winning new customers and expanding successful relationships. They also have the potential to lead experienced independent representatives by setting clear expectations, providing support, promoting accountability, and building a strong team environment.

Compensation and Support

Compensation of minimum $100,000 CAD per year, based on experience and qualifications
Performance-based sales commission under AGT’s commission plan
Full reimbursement of approved business-travel expenses
Technical, applications, inside sales, and administrative support
Opportunity to build a new U.S. territory and progress into broader sales and channel leadership

About AGT

Established in 1988, Absolute Gauge Technologies is a value-added distributor of measurement instrumentation, quality control, automation, and assembly solutions serving customers across Canada, the United States, and Mexico.

AGT serves automotive, medical device, electronics, aerospace, biomechanics, power generation, research, and general manufacturing markets. Our offering includes smart cameras, code readers, pneumatic and servo presses, displacement and pressure sensors, signal conditioning, data acquisition hardware and software, autonomous mobile robots, custom machines, and integrated quality-control solutions.

We also provide application support, sensor integration, cable-harness design, signal interfaces, customized instrumentation, prototype testing, and support for specialized measurement techniques.

This posting is for a current vacancy in a newly created position supporting AGT’s continued U.S. expansion.

Apply About employer

More about this job

Responsibilities

Develop and execute a growth plan for assigned U.S. territories by prospecting new industrial customers and expanding existing accounts. Provide technical consultative selling by assessing manufacturing facilities and recommending measurement and automation solutions.

Requirements

Requires a degree in engineering or equivalent technical experience with at least 10 years of experience in industrial technical sales. Must be legally entitled to work in Canada and possess a valid passport for frequent U.S. travel.

Skills

Technical Sales
Business Development
Account Management
Consultative Selling
Territory Management
Channel Leadership
Industrial Automation
Negotiation
Pipeline Management
Technical Presentations
Problem Solving
Strategic Planning

Benefits

Full reimbursement of approved business-travel expenses

Visa sponsorship

Not detected in the job text

Hiring contact

Tim Wilkinson

Keywords

Measurement Instrumentation
Quality Control
Automation
Smart Cameras
Code Readers
Pneumatic Presses
Servo Presses
Displacement Sensors
Pressure Sensors
Signal Conditioning
Data Acquisition
Autonomous Mobile Robots
Machine Vision
Force-Displacement Monitoring
Robotics
Industrial Sales
Applications Engineering
Automotive Industry
Medical Device Industry
Aerospace Industry
Electronics Industry
Power Generation
Technical Estimating
Machine Integration

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