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Absorb

Senior Agentic Demand Generation Manager

Remote, Canada

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 1, 2026

Apply About employer

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Original job description

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

Absorb is building a new AI-enabled demand generation channel to reach buyers our existing programs do not. The channel does not exist today. We are looking for someone to build it from the ground up: identifying the right audiences and signals, standing up the initial programs, developing the outreach, running the experiments, and turning what works into a repeatable source of incremental pipeline.

This is a hands-on senior individual-contributor role with no direct reports. You will have budget and latitude in how the channel is built, and you will work closely with our Marketing AI & Analytics team, which owns the more technical parts of the stack. In the first year, much of the work will be yours to do directly. You will own the strategy and the commercial results.

What you’ll do:

Build the channel from the ground up: audiences, signals, messaging, offers, sequencing and the supporting tooling.

Partner with our AI and analytics team to define and develop the data, scoring and automation capabilities the program needs.

Evaluate external platforms and determine where to buy, build or combine the two.

Develop and test the outreach directly: messaging, offers, channels and cadence.

Run a fast experimentation loop, scaling what works and retiring what does not.

Determine where AI should automate, augment or remain out of the process.

Measure incremental pipeline and commercial impact rigorously, in partnership with our analytics team.

Maintain deliverability, brand, privacy and compliance standards for the program.

Establish how the program works with Sales, including the handoff of engaged prospects.

What you’ll bring:

Experience building a B2B demand or growth channel from nothing - as a founding marketer, early growth hire, founder or in a small agency - with results you can point to.

Hands-on experience with modern GTM tooling: contact and intent data, enrichment, automation and AI-enabled outbound platforms. You are comfortable setting these up yourself.

Strong B2B messaging instincts and a track record of outreach that generates engagement from senior HR, L&D or operations buyers.

A track record of using experimentation, segmentation and data to improve performance, and the analytical judgment to distinguish activity from genuine commercial impact.

Enough technical fluency to be largely self-sufficient - light SQL, APIs, no-code automation - and to work effectively with data and AI teams.

Working knowledge of email deliverability, privacy and compliance considerations relevant to outbound marketing.

Comfort with ambiguity and limited process, and a bias toward shipping and learning over extended planning.

Are you ready to become an Absorber?

What we offer:

Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance and monthly Flex Allowance to support your success
Endless opportunity for career growth and internal mobility
Employee driven DE&I programs

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

We achieve exceptional results by genuinely caring about each other and the work we do
We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com

We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.

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More about this job

Responsibilities

Build a new AI-enabled demand generation channel from the ground up, including strategy, tooling, and outreach execution. Partner with the AI and analytics team to measure commercial impact and optimize performance through rigorous experimentation.

Requirements

Requires proven experience building B2B growth channels from scratch and hands-on proficiency with modern GTM and AI-enabled outbound tools. Candidates must possess strong analytical judgment, technical fluency in SQL and APIs, and the ability to work effectively in an ambiguous, fast-paced environment.

Skills

Demand generation
Growth marketing
B2B marketing
Marketing automation
AI-enabled outbound
Data analysis
SQL
API integration
No-code automation
Email deliverability
Lead scoring
Experimentation
Segmentation
GTM strategy
Content messaging

Benefits

Health insurance
Dental benefits
Retirement savings programs
Bonus plans
Generous time off
New hire equipment allowance
Flex allowance
Career growth opportunities
Internal mobility
DE&I programs

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Hiring contact

Mark Lynch

Keywords

Demand Generation
Growth Marketing
B2B
AI
Marketing Automation
GTM Tooling
Intent Data
SQL
APIs
No-code
Email Deliverability
Lead Scoring
Experimentation
Segmentation
SaaS
LMS
Outbound Marketing
Analytics
Pipeline Generation
Customer Acquisition

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