Director, Digital Strategy

JOB POSTING – DIRECTOR, DIGITAL STRATEGY

AMI is a Canadian content company that entertains, informs, and empowers persons with disabilities through the offering of original content that reflects diversity and inclusion.

We are seeking a Director, Digital Strategy to join the AMI team. Reporting to the President and CEO, the successful candidate will be responsible for developing and implementing strategies to strengthen and grow AMI's digital presence on all media platforms.

Key Responsibilities

• Maximize reach, discoverability, accessibility and audience growth of AMI's content across all digital platforms by developing and executing strategic plans to ensure AMI content is available wherever audiences consume media.
• Define the AMI digital strategy based on analytics, insights and trends, and delegate the tactical activities to the necessary departments to execute. Ensure that the appropriate tools and or resources are available to achieve set goals. 
• Ensure that the quality of AMI’s digital presence is consistent across all platforms by overseeing and providing guidance on the digital marketing and promotion of events, programs, social media content, video production and multimedia content.
• Manage and optimize the organization’s website, and AMI-plus, ensuring content remains current, accessible, and aligned with organizational priorities. 
• Lead cross-functional project teams with programming, production and MarCom to ensure the delivery of annual objectives and goals.
• Collaborate with the Operations team to improve digital systems, workflows, processes, analytics, and user experience across platforms. 

• Analyze metrics, trends and statistics to determine effectiveness of programs, adapt and test to continually improve digital offering.

• Support the financial objectives of AMI’s digital content strategies by preparing an annual plan, and budget and by participating in quarterly forecast, scheduling expenditures; analyzing variances; and initiating corrective actions.
• Lead development and implementation of monetization tools across AMI digital platforms.
• Manage department resources by determining staff requirements, recruiting new hires, setting expectations, executing performance management, and ensuring systems, policies procedures and productivity standards are adhered to.

• Collaborate with Programming, Production, Marketing & Communications and the Operations/Technology Services department leads on development of workflows for digital content management and distribution.
• Work with Marketing & Communications teams to optimize on-line presence and cross promotional opportunities.

• Contributes to team effort by accomplishing related tasks as needed.

Requirements

• Post-secondary degree in Digital Media, Communications, Marketing, Business, or equivalent professional experience.
• 10 years’ experience in a digital/interactive media environment with a proven track in growing digital audiences, developing digital content across multiple channels and formats, and managing social media and digital engagement. Minimum 5 years experience leading a team.
• Working knowledge of content management systems, digital platforms, project management tools, data analytics. Budgeting and forecasting large projects. Knowledge of web and mobile development, AI tools and CRM systems.
• Excellent organizational skills, the ability to work independently, and the capacity to effectively manage multiple competing priorities.
• Strong investigate and analytical skills, team-building and collaborative skills, problem-solving, project management, time management, detail oriented. Strong writing, editing, and storytelling abilities. 
• Fluency in both French and English (written and spoken) is a strong asset
• Knowledge of accessibility, disability and inclusion an asset.

Accessible Media Inc. is an equal opportunity employer and encourages applications from qualified individuals of all genders, racialized groups, indigenous peoples, and persons with disabilities. 

If you require any accommodations at any time throughout this process, please let us know.