Search Engine Optimization Specialist

Company Description Acteur Social is a Montréal-based creative marketing agency that blends audience insight, strategy, creative execution, and analytics to deliver measurable results. The team helps organizations turn insights into campaigns, content, and digital experiences that perform across channels. Services span brand and campaign strategy, SEO, GEO, AEO, Agentic AI customization, websites, social media, content, conversion optimization, and paid media analytics. Acteur Social focuses on understanding audiences, creating impactful initiatives, and continually improving performance for its clients.

Role Description The Search Engine Optimization Specialist will be responsible for planning, executing, and optimizing SEO strategies to improve organic visibility and drive qualified traffic for client projects. Day-to-day tasks include performing keyword research, conducting technical and content-focused SEO audits, optimizing on-page elements, and developing link-building initiatives in collaboration with the broader marketing and content teams. The specialist will monitor performance using web analytics tools, prepare clear reporting, and make data-informed recommendations to enhance search rankings and conversion outcomes. This is a full-time, on-site role based in Montreal, QC, working closely with strategists, creatives, and analysts in a collaborative agency environment.

Qualifications

• Ability to perform comprehensive Keyword Research and develop keyword-targeting strategies aligned with client goals.
• Experience conducting detailed SEO Audits (technical, content, and off-page) and recommending actionable improvements.
• Hands-on experience with On-Page SEO, including meta tags, headings, internal linking, structured data, and content optimization.
• Proficiency in Link Building tactics, outreach, and ethical off-page optimization to strengthen domain authority.
• Strong skills in Web Analytics (e.g., Google Analytics, Search Console) to track performance, report insights, and guide optimization.
• Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
• Experience working with CMS platforms (such as WordPress or similar) and basic familiarity with HTML/CSS for implementation support.
• Strong analytical thinking, attention to detail, and ability to translate data into clear recommendations for non-technical stakeholders.
• Effective communication and collaboration skills for working within a multidisciplinary agency team and with clients.
• Post-secondary education in marketing, communications, business, or a related field, or equivalent professional experience.
• Experience in a digital agency or multi-client environment is an asset; proficiency in French and English is considered beneficial.