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Added 8 mins ago
Assistant Meat Manager
Farm Boy Inc.
London, ON
$21 CAD / hour
Full-time
You’ll work alongside the Department Manager to help deliver standout service and operational excellence that reflect Farm Boy’s commitment to the best fresh shopping experience. Through…
Added 8 mins ago
Assistant Produce Manager
Farm Boy Inc.
London, ON
$21 CAD / hour
Full-time
You’ll work alongside the Department Manager to help deliver standout service and operational excellence that reflect Farm Boy’s commitment to the best fresh shopping experience. Through…
Added 8 mins ago
Assistant Store Manager
Chatters Limited Partnership
Surrey, BC
Full-time
We’re looking for a confident and people oriented Assistant Store Manager who can multi task and keep things running smoothly in our busy salon environment.
Added 8 mins ago
Produce - Clerk Produce
Sobeys
Shelburne, NS
Full-time
Any other duties as assigned by the Store Manager
Added 8 mins ago
Manager, Fulfillment (TBS)
The Beer Store
Bolton, ON
Full-time
We are currently searching for a Manager, Fulfillment (TBS), reporting to the Senior Manager, Supply Chain Planning. This vacancy is a full-time, permanent opportunity. The Manager,…
Added 8 mins ago
Produce Department Manager Full Time Day
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Full-time
We’re looking for Talented Passionate Leaders with a proven record of delighting customers and growing sales. As a Manager in, you will have an immediate impact on sales and customer…
Added 8 mins ago
Data Center Operator
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Toronto, ON
$38 CAD / hour
Full-time
…expert, highly capable technical resource, reporting to the Site Manager and interacting with On-Site Multi-Skilled Operators [MSO] and any third-party vendors. They are expected to be a…
Added 8 mins ago
Senior Supplier Relationship Manager
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Full-time
Supports management and implementation of documentation / process controls / knowledge assets required for the program operations.
Added 8 mins ago
Store Manager - West 4th
Knix
Vancouver, BC
$65,000 to $75,000 CAD / year
Full-time
As a Store Manager at Knix, you bring our brand to life through how you lead and connect every day. You have a natural pulse on what our customers want and create a welcoming,…
Added 8 mins ago
Fulfilment Operations Manager I (Overnight)
IKEA
Calgary, AB
Full-time
In the IKEA world, this position is officially referred to as Fulfilment Operations Manager I
Added 8 mins ago
Technology Logistics Support Associate
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Mississauga, ON
Full-time
REPORTS TO: Regional Manager, Technology Support
Added 8 mins ago
Technology Logistics Support Associate
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Calgary, AB
Full-time
REPORTS TO: Regional Manager, Technology Support
Added 8 mins ago
Beauty Manager, Hourly Full Time Flexible Shifts
Loblaw Companies Limited
Belleville, ON
Full-time
Prepares performance appraisals in association with Front Store Manager
Added 9 mins ago
FULL TIME Team Lead - FREE ACCOMMODATION
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Full-time
…motivating the team to exceed goals. Reporting directly to the Store Manager, the Team Lead provides support and coverage to the Store and Assistant Managers in their absence. They model…
Added 9 mins ago
Senior Design Coordinator (Construction)
PACT
ON · Mississauga, Ontario
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Added 25 mins ago
Community Manager (Temporary Full-Time)
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London, ON
$49,000 to $53,000 CAD / year
Full-time · Temporary
As our Community Manager, you’ll be the go-to person for residents and a key part of the on-site team. You’ll build relationships, solve problems, keep communication flowing, coordinate…
Added 25 mins ago
Estimating and Procurement Manager
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Ottawa, ON
Full-time
The Estimating and Procurement Manager leads the estimating, costing, tendering, purchasing, procurement and contract-administration functions for Tartan Homes. The role provides oversight…
Added 25 mins ago
Estimator
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Ottawa, ON
Full-time
Reports to: Estimating and Procurement Manager
Added 25 mins ago
Consultant(e) Senior || Senior Consultant
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…l’environnement technologique Microsoft pour améliorer les opérations et la…
Added 25 mins ago
IT Technician
University of Niagara Falls Canada
Niagara Falls, ON
$55,000 to $62,000 CAD / year
…Canada. The position is responsible for supporting day-to-day IT operations, including hardware and software troubleshooting, endpoint deployment and maintenance, Microsoft 365 support,…
Added 25 mins ago
Clinic Manager
Skin Vitality Medical Clinic
Barrie, ON
$55,000 to $60,000 CAD / year
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Job Description: We are seeking an experienced Clinic Manager to join our team, who takes pride in patient care. This position requires excellent communication skills, natural leadership…
Added 38 mins ago
Business Development Manager
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Full-time
We have an opportunity for a Business Development Manager in our Edmonton office! We are proud of our remarkable Carlson team, and we are seeking an individual who leads by example and who…
Added 38 mins ago
PATIENT EXPERIENCE MANAGER
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$60,000 to $70,000 CAD / year
Full-time
PhysioPlus Health Group is hiring for a Patient Experience Manager job in Toronto, ON, and we’re looking for someone with the administrative chops and the ambition to grow into a bigger…
Added 38 mins ago
Senior Product Manager, Applied AI
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We are looking for a Senior Product Manager, Applied AI to own customer deployments from initial discovery and product scoping through delivery, adoption, and value realization.
Added 38 mins ago
Customer Success Manager
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Borderless AI is seeking an exceptional Customer Success Manager who has customer success experience in HR-tech or HRIS companies to join our growing team. This full-time position will be…

ActiveProspect, Inc.

Solution Product Marketing Manager - Canada

Remote, Canada

Job type: Full-time
Workplace: Remote
Apply by: Dec 29, 2026
Experience: 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
Posting language: English
Posted: Sep 30, 2026

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Original job description

Solution Product Marketing Manager

Company Overview

ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging.

Job Summary

ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions.

This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect’s positioning, guide product and solution priorities, and support revenue growth. The successful candidate will understand complex customer problems, identify market opportunities, define differentiated solution narratives, and enable Marketing, Sales, Product, and Executive teams to act on those insights.

The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling, and commercial execution.

Responsibilities include:

Solution Strategy

Define solution-level strategies that connect ActiveProspect’s products and capabilities to the business problems faced by performance marketers, lead buyers and lead sellers.
Translate individual product capabilities into cohesive solution narratives and customer outcomes.
Identify opportunities to package, bundle, cross-sell, and expand solutions across ActiveProspect’s portfolio.
Develop solution frameworks based on customer workflows, buying journeys, use cases, industry needs, and measurable business outcomes.
Partner with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities.
Create business cases and recommendations that connect market opportunities to target segments, buyer needs, competitive differentiation, revenue potential, and required capabilities.
Support pricing, packaging, portfolio, and commercialization decisions with market evidence and customer insight.
Help define solution roadmaps and investment priorities by articulating market demand and customer value.

Market research and customer insight
- Develop and maintain a structured market research program focused on customer needs, market dynamics, category trends, emerging use cases, and growth opportunities.
- Conduct customer interviews, win/loss interviews, surveys, focus groups, analyst research, expert interviews, and secondary research.
- Partner with Sales, Customer Success, Product Management, and Marketing to identify knowledge gaps and prioritize research questions.
- Segment customer and prospect insights by industry, company size, use case, buying role, maturity, and revenue potential.
- Identify unmet needs, changing buyer expectations, emerging competitors, and opportunities to expand ActiveProspect’s total addressable market.
- Translate research findings into clear recommendations for product strategy, solution development, messaging, campaigns, content, and sales plays.
- Establish repeatable processes for capturing, synthesizing, sharing, and applying customer and market intelligence.

Competitive Intelligence
- Build and maintain a comprehensive competitive intelligence program covering direct competitors, adjacent solutions, emerging providers, partners, and internal alternatives.
- Monitor competitor positioning, product capabilities, pricing and packaging, partnerships, messaging, launches, content, customer proof points, and market activity.
- Develop competitive profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings.
- Equip Sales and Customer Success with timely, accurate, and practical competitive insights through tools such as HighSpot.
- Partner with Product Management and Product Marketing to identify competitive gaps, differentiation opportunities, and areas for product investment.
- Establish a regular cadence for sharing competitive updates with leadership and cross-functional stakeholders.
- Ensure competitive claims are evidence-based, current, legally appropriate, and aligned with ActiveProspect’s brand standards.

Positioning and messaging
- Create and maintain positioning and messaging for strategic solutions, products, use cases, and target segments.
- Develop message maps, value propositions, proof points, elevator pitches, solution narratives, and audience-specific messaging.
- Clearly articulate how ActiveProspect helps customers improve lead quality, strengthen consent and compliance, orchestrate lead flows, enrich and validate identities, and improve marketing performance.
- Adapt solution messaging for executives, marketing leaders, operations teams, compliance stakeholders, sales teams, data teams, and technical audiences.
- Ensure messaging is consistent across the website, campaigns, sales materials, presentations, customer communications, thought leadership, and analyst interactions.
- Partner with Content, Demand Generation, Communications, and Product Marketing teams to turn strategic insights into market-facing programs.

Go-to-market and enablement support

Contribute to go-to-market strategies for new solutions, products, capabilities, partnerships, and market opportunities.
Provide research, positioning, competitive, and solution inputs for product launches and release communications.
Develop sales enablement materials, including solution briefs, battlecards, discovery guides, objection-handling content, pitch decks, use-case presentations, and executive conversation guides.
Train Sales and Customer Success teams on target buyers, market dynamics, competitive context, solution value, and discovery questions.
Partner with Demand Generation to shape campaigns that reflect customer priorities and connect to measurable business outcomes.
Support industry events, webinars, analyst briefings, executive presentations, and thought leadership initiatives.
Use market and customer insights to improve campaign relevance, sales conversations, adoption, retention, and expansion.

Measurement and continuous improvement

Define success measures for market research, competitive intelligence, solution strategy, and enablement programs.
Track the impact of insights and strategy on pipeline creation, win rates, sales cycle progression, solution adoption, cross-sell, retention, and revenue expansion.
Gather feedback from Sales, Product, Customer Success, and customers to improve messaging, tools, and programs.
Present findings and recommendations to senior leadership in a concise, compelling, and decision-oriented format.
Build a culture of evidence-based decision-making across Product, Marketing, Sales, and Customer Success.

Qualifications and Skills

7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry

Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.

Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
Experience in lead generation, performance marketing, or compliance-driven environments
Familiarity with APIs, data flows, data providers, identity graphs
Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
Proven track record of successful product launches and GTM campaigns.
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication skills, both written and verbal.
Proficiency in creating sales enablement tools and marketing content.
Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
Customer obsession. You obsess over the customer's needs.
Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
Authorization to work in the U.S.

Organizational Impact

This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities. By owning market intelligence and customer insights, this role translates complex market signals into clear, actionable guidance that informs product roadmap decisions, positioning, and investment priorities. Through strong product positioning, pricing strategy, and messaging, this role ensures that our products are clearly differentiated and consistently communicated across all customer touchpoints. The result is a unified narrative that resonates with buyers, supports demand generation, and accelerates sales cycles by making value easy to understand and articulate.

The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with clear use cases, competitive insights, and proof points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in close partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable - maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-impact content creation, the role strengthens brand credibility, elevates our voice in the market, and positions the company as a trusted authority within the industry.

ActiveProspect is an Equal Opportunity Employer

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More about this job

Responsibilities

The Solution Product Marketing Manager will lead market research, competitive intelligence, and solution strategy to drive revenue growth and product positioning. They will collaborate with cross-functional teams to create cohesive solution narratives, sales enablement materials, and go-to-market strategies.

Requirements

Candidates must have 7+ years of experience in product marketing or business analytics within a SaaS environment, preferably in martech or adtech. A bachelor's degree is required, with an MBA considered a plus, alongside strong analytical skills and experience with data-driven decision-making.

Skills

Product Marketing
Market Research
Competitive Intelligence
SaaS
Martech
Adtech
Data Enrichment
Identity Resolution
Lead Generation
Go-to-market Strategy
Sales Enablement
Data Analytics
Salesforce
HubSpot
HighSpot
Gong

Remote locations

Toronto, Ontario, Canada

Remote locations (standardized)

Toronto, Ontario, Canada

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
SaaS
Martech
Adtech
Market Research
Competitive Intelligence
Identity Resolution
Lead Generation
Compliance
Go-to-market
Sales Enablement
Data Analytics
Snowflake
AWS
Salesforce
HubSpot
HighSpot
Gong
Monday.com
API
Data Governance
Performance Marketing
Strategy
Messaging
Positioning
Customer Insights
Revenue Growth
Business Analytics
Consent-based Marketing
Lead Orchestration

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