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Added 9 mins ago
Salesforce Business Solutions Architect
Digitive
Canada
Contract
Lead the business solution workstream for organizations migrating from Salesforce CPQ to ARM
Added 1 hour ago
Salesforce Data Cloud Developer
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Toronto, ON
Contract
We are seeking an experienced Salesforce Data Cloud Developer to design, implement, and optimize enterprise-scale customer data solutions using Salesforce Data Cloud. The ideal candidate…
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Sr. Sales Operations Analyst
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Toronto, ON
…infrastructure that enable every route to market to grow efficiently. As Senior Sales Operations Analyst, you’ll partner with GTM leaders, Finance, Revenue Operations, and GTM Ops to…
Added 3 hours ago
Growth Marketing Manager (B2B SaaS)
Veem
Remote, Canada
Full-time · Remote
Reports to: Growth Manager, with direct exposure to the Senior Marketing Manager
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Pricing Analyst
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Director of Finance
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Full-time
Statflo is hiring its first Director of Finance - a senior, hands-on leader who will own finance for the company as we scale. You'll be the most senior (and, initially, only) member of the…
Added 6 hours ago
Director of Finance
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Statflo is hiring its first Director of Finance - a senior, hands-on leader who will own finance for the company as we scale. You'll be the most senior (and, initially, only) member of the…
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Director, Sales Enablement
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As Director, Sales Enablement, you will build and lead the strategy for engaging audiences in a forward-thinking channel-based communication strategy. From the early-stage sales of…
Added 15 hours ago
Product Manager, Specimen Management
BD
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$85,000 to $135,000 CAD / year
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Added 18 hours ago
Senior Business Analyst - Fredericton, New Brunswick
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Added 19 hours ago
Salesforce Functional Lead (Financial Services Cloud)
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Added 19 hours ago
Salesforce Technical Architect - Financial Services Cloud, Marketing Cloud & Data360 - Manager
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Added 23 hours ago
Associate Director, Data Analytics & Prospecting
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Toronto, ON · North York, Ontario
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…campaign performance across the organization. Reporting to the Senior Director of Data, Analytics and Reporting, this role serves as the operational lead to the Senior Director within the…
Added 1 day ago
Sr. Product Marketing Manager (Technical Products) - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based…
Added 1 day ago
Solution Product Marketing Manager - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
…consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification…
Added 1 day ago
Principal NetSuite Consultant | Non-Profit
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Head of Enterprise Architecture & Applications
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Lead the architecture behind a growing North American business.
Added 1 day ago
Senior Digital Marketing Manager, Paid Search
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VelocityEHS is seeking a Senior Digital Marketing Manager, Paid Search to lead strategy, performance, and execution for brand and solution-specific SEM across Google Ads and Microsoft/Bing…
Added 1 day ago
Sr Product Marketing Manager
Univar Solutions
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As the Senior Product Marketing Manager for Personal Care, you will own and drive P&L performance for Univar Solutions’ Dow Personal Care portfolio in North America, Dow silicones and Dow…
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Senior Systems Integration Developer
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We are seeking a Senior Systems Integration Developer to architect, build, and maintain integrations between various software systems, platforms, and applications. As a senior member of the…
Added 1 day ago
Director, Business Analysis & Portfolio Delivery
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We're seeking a Director, Business Analysis & Portfolio Delivery based in Ottawa, Canada to lead a team of 5 responsible for the Plan phase of Bus Apps' Plan → Build → Sustain service…
Added 1 day ago
Configuration and Data Management (CADM) Analyst
Engineering Search Firm Inc.
Mississauga, ON
$65,000 to $75,000 CAD / year
Full-time
…Production, Procurement, Quality, and Finance. Reporting to the Senior CADM Analyst, you will keep engineering and product data accurate across systems and facilities, coordinate…
Added 1 day ago
Digital Consulting Architect, CPQ
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…discounting, approvals, contracts, and downstream order fulfillment. Lead architecture and functional design of custom product configurators, including technologies such as Logik.ai…
Added 1 day ago
Manager, Customer Experience
Sysco Canada Inc.
Winnipeg, MB
Full-time
Cross-Functional Collaboration & Leadership: Lead and manage complex, cross-functional projects related to CX initiatives, ensuring alignment and collaboration across departments (Sales,…
Added 1 day ago
Manager, Customer Experience
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ActiveProspect, Inc.

Solution Product Marketing Manager - Canada

Remote, Canada

Job type: Full-time
Workplace: Remote
Apply by: Dec 29, 2026
Experience: 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
Posting language: English
Posted: Sep 30, 2026

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Original job description

Solution Product Marketing Manager

Company Overview

ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging.

Job Summary

ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions.

This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect’s positioning, guide product and solution priorities, and support revenue growth. The successful candidate will understand complex customer problems, identify market opportunities, define differentiated solution narratives, and enable Marketing, Sales, Product, and Executive teams to act on those insights.

The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling, and commercial execution.

Responsibilities include:

Solution Strategy

Define solution-level strategies that connect ActiveProspect’s products and capabilities to the business problems faced by performance marketers, lead buyers and lead sellers.
Translate individual product capabilities into cohesive solution narratives and customer outcomes.
Identify opportunities to package, bundle, cross-sell, and expand solutions across ActiveProspect’s portfolio.
Develop solution frameworks based on customer workflows, buying journeys, use cases, industry needs, and measurable business outcomes.
Partner with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities.
Create business cases and recommendations that connect market opportunities to target segments, buyer needs, competitive differentiation, revenue potential, and required capabilities.
Support pricing, packaging, portfolio, and commercialization decisions with market evidence and customer insight.
Help define solution roadmaps and investment priorities by articulating market demand and customer value.

Market research and customer insight
- Develop and maintain a structured market research program focused on customer needs, market dynamics, category trends, emerging use cases, and growth opportunities.
- Conduct customer interviews, win/loss interviews, surveys, focus groups, analyst research, expert interviews, and secondary research.
- Partner with Sales, Customer Success, Product Management, and Marketing to identify knowledge gaps and prioritize research questions.
- Segment customer and prospect insights by industry, company size, use case, buying role, maturity, and revenue potential.
- Identify unmet needs, changing buyer expectations, emerging competitors, and opportunities to expand ActiveProspect’s total addressable market.
- Translate research findings into clear recommendations for product strategy, solution development, messaging, campaigns, content, and sales plays.
- Establish repeatable processes for capturing, synthesizing, sharing, and applying customer and market intelligence.

Competitive Intelligence
- Build and maintain a comprehensive competitive intelligence program covering direct competitors, adjacent solutions, emerging providers, partners, and internal alternatives.
- Monitor competitor positioning, product capabilities, pricing and packaging, partnerships, messaging, launches, content, customer proof points, and market activity.
- Develop competitive profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings.
- Equip Sales and Customer Success with timely, accurate, and practical competitive insights through tools such as HighSpot.
- Partner with Product Management and Product Marketing to identify competitive gaps, differentiation opportunities, and areas for product investment.
- Establish a regular cadence for sharing competitive updates with leadership and cross-functional stakeholders.
- Ensure competitive claims are evidence-based, current, legally appropriate, and aligned with ActiveProspect’s brand standards.

Positioning and messaging
- Create and maintain positioning and messaging for strategic solutions, products, use cases, and target segments.
- Develop message maps, value propositions, proof points, elevator pitches, solution narratives, and audience-specific messaging.
- Clearly articulate how ActiveProspect helps customers improve lead quality, strengthen consent and compliance, orchestrate lead flows, enrich and validate identities, and improve marketing performance.
- Adapt solution messaging for executives, marketing leaders, operations teams, compliance stakeholders, sales teams, data teams, and technical audiences.
- Ensure messaging is consistent across the website, campaigns, sales materials, presentations, customer communications, thought leadership, and analyst interactions.
- Partner with Content, Demand Generation, Communications, and Product Marketing teams to turn strategic insights into market-facing programs.

Go-to-market and enablement support

Contribute to go-to-market strategies for new solutions, products, capabilities, partnerships, and market opportunities.
Provide research, positioning, competitive, and solution inputs for product launches and release communications.
Develop sales enablement materials, including solution briefs, battlecards, discovery guides, objection-handling content, pitch decks, use-case presentations, and executive conversation guides.
Train Sales and Customer Success teams on target buyers, market dynamics, competitive context, solution value, and discovery questions.
Partner with Demand Generation to shape campaigns that reflect customer priorities and connect to measurable business outcomes.
Support industry events, webinars, analyst briefings, executive presentations, and thought leadership initiatives.
Use market and customer insights to improve campaign relevance, sales conversations, adoption, retention, and expansion.

Measurement and continuous improvement

Define success measures for market research, competitive intelligence, solution strategy, and enablement programs.
Track the impact of insights and strategy on pipeline creation, win rates, sales cycle progression, solution adoption, cross-sell, retention, and revenue expansion.
Gather feedback from Sales, Product, Customer Success, and customers to improve messaging, tools, and programs.
Present findings and recommendations to senior leadership in a concise, compelling, and decision-oriented format.
Build a culture of evidence-based decision-making across Product, Marketing, Sales, and Customer Success.

Qualifications and Skills

7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry

Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.

Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
Experience in lead generation, performance marketing, or compliance-driven environments
Familiarity with APIs, data flows, data providers, identity graphs
Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
Proven track record of successful product launches and GTM campaigns.
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication skills, both written and verbal.
Proficiency in creating sales enablement tools and marketing content.
Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
Customer obsession. You obsess over the customer's needs.
Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
Authorization to work in the U.S.

Organizational Impact

This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities. By owning market intelligence and customer insights, this role translates complex market signals into clear, actionable guidance that informs product roadmap decisions, positioning, and investment priorities. Through strong product positioning, pricing strategy, and messaging, this role ensures that our products are clearly differentiated and consistently communicated across all customer touchpoints. The result is a unified narrative that resonates with buyers, supports demand generation, and accelerates sales cycles by making value easy to understand and articulate.

The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with clear use cases, competitive insights, and proof points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in close partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable - maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-impact content creation, the role strengthens brand credibility, elevates our voice in the market, and positions the company as a trusted authority within the industry.

ActiveProspect is an Equal Opportunity Employer

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More about this job

Responsibilities

The Solution Product Marketing Manager will lead market research, competitive intelligence, and solution strategy to drive revenue growth and product positioning. They will collaborate with cross-functional teams to create cohesive solution narratives, sales enablement materials, and go-to-market strategies.

Requirements

Candidates must have 7+ years of experience in product marketing or business analytics within a SaaS environment, preferably in martech or adtech. A bachelor's degree is required, with an MBA considered a plus, alongside strong analytical skills and experience with data-driven decision-making.

Skills

Product Marketing
Market Research
Competitive Intelligence
SaaS
Martech
Adtech
Data Enrichment
Identity Resolution
Lead Generation
Go-to-market Strategy
Sales Enablement
Data Analytics
Salesforce
HubSpot
HighSpot
Gong

Remote locations

Toronto, Ontario, Canada

Remote locations (standardized)

Toronto, Ontario, Canada

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
SaaS
Martech
Adtech
Market Research
Competitive Intelligence
Identity Resolution
Lead Generation
Compliance
Go-to-market
Sales Enablement
Data Analytics
Snowflake
AWS
Salesforce
HubSpot
HighSpot
Gong
Monday.com
API
Data Governance
Performance Marketing
Strategy
Messaging
Positioning
Customer Insights
Revenue Growth
Business Analytics
Consent-based Marketing
Lead Orchestration

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