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Added 8 mins ago
ON
Engine Service Officer
Ontario Northland
ON
- $127,790 to $150,332 CAD / year
- Full-time
…Service Officer will also provide qualified relief coverage for Manager Train Service responsibilities, ensuring operational continuity while maintaining safe and efficient train…
Added 8 mins ago
R
Portfolio Advisor, Portfolio Construction & Practice Management
RBC
Toronto, ON
- Full-time
You'll synthesize advice from firm investment groups (PAG, Alternatives, Global Manager Research, Mutual Fund Research, and strategy teams) into cohesive, practical guidance. The ideal…
Added 8 mins ago
W
Commercial & Strategy Analyst
Walker
Oakville, ON
- Full-time
Works closely with the Process Manager on trials and stage gate coordination, analyzing the technical and manufacturing feasibility information provided by Operations, Product Development,…
Added 8 mins ago
JI
Delivery Truck Driver, Class 5/Yard Associate
J.D. Irving, Limited
St. Stephen, NB
- Part-time
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Added 8 mins ago
HS
Commis d'Entrepôt
Healthmark Services Ltd.
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- Full-time
Inspect packages upon arrival and report any damaged goods to the carrier and the operations manager.
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NC
Housing Services Support Worker (PT/Weekend) Mdewgaan Lodge
Native Child & Family Services of Toronto
Toronto, ON
- $23.23 to $26.15 CAD / hour
- Part-time
- Contract
Collaborate with the case manager to ensure coordinated, holistic, and continuous support for residents.
Added 8 mins ago
AC
Enterprise Data Governance Lead
Alberta Construction Safety Association
Edmonton, AB
- $88,000 to $94,900 CAD / year
- Full-time
Post-secondary degree, diploma, or certificate in Information or Data Management, Information Systems, Computer or Data Science or a related field.
Added 8 mins ago
AC
Accounting Clerk
Alberta Construction Safety Association
Edmonton, AB
- Up to $54,000 CAD / year
- Full-time
…in accounting, finance, business administration or a related field is considered an asset. An equivalent combination of education and experience will also be…
Added 8 mins ago
S
Senior Manager Sustainability
Sysco
AB · Sysco Canada Inc.
- Full-time
The Senior Manager, Sustainability is a member of the global Sustainability team responsible for advancing Sysco’s sustainability strategy, Securing the Future of Food, across Canada while…
Added 8 mins ago
T
Senior Business Process Analyst
TD
Dieppe, NB · Toronto, ON
- Full-time
…methodologies requiring in-depth knowledge / expertise in own domain / field of specialty and working knowledge of broader related…
Added 8 mins ago
D
Senior Financial Analyst, Practice Business Partner
dentalcorp
Toronto, ON · Support Centre - Toronto Office
- Full-time
…across Dentalcorp’s national network. Reporting to the Senior Manager, Practice Business Partner, you will have the opportunity to build strong cross-functional relationships, bring…
Added 8 mins ago
C
Senior Manager, Application Development
CIBC
Toronto, ON
- Full-time
As a member of CIBC’s team, the Senior Manager, Application Development is a professional responsible for managing multiple development projects, development groups and application support…
Added 8 mins ago
BP
Customer Service Team Lead
Bass Pro Shops
Halifax, NS
- Full-time
Reporting to the Operations Manager (Frontend - Receiving), the Customer Service Lead is responsible for overseeing the successful day-to-day operation of the Frontend Department (Cash,…
Added 21 mins ago
C
Senior Project Manager | Commercial Interiors
Clearspace
Toronto, ON
- Full-time
This is a senior, hands-on leadership role. As a Senior Project Manager you are both a project leader and a people leader.
Added 21 mins ago
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- Full-time
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Added 21 mins ago
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Co-op Student The Barrett Centre
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Toronto, ON
- Temporary
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Added 21 mins ago
TC
Intern, Partnerships
The Canadian Academy of Recording Arts and Sciences
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Added 21 mins ago
SC
Senior Manager Sustainability
Sysco Canada Inc.
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Senior Manager, Sustainability is a member of the global Sustainability team responsible for advancing Sysco's sustainability strategy, Securing the Future of Food, across Canada while…
Added 21 mins ago
SS
Social Media & Content Coordinator
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Newmarket, ON
- Full-time
A clear growth path into a Jr. Account Manager position
Added 21 mins ago
PR
Director of Construction
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Mississauga, ON
- $110,000 to $160,000 CAD / year
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…stakeholders. The Director will supervise the Senior Project Manager and be responsible for strategic planning, execution, and operational excellence across multiple…
Added 21 mins ago
MU
Director, Security Operations and Emergency Management - Campus Safety and Security
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AB · Edmonton, AB
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The established competence to set clear expectations, support manager decision-making, monitor performance, address operational issues, and promote accountability, consistency, and service…
Added 21 mins ago
ST
Financial Accountant
Sinclair Technologies
Aurora, ON
- $75,000 to $90,000 CAD / year
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Bachelor’s degree in accounting, Finance, or a related field.
Added 23 mins ago
A
Responsable de la gestion des fournisseurs / Supplier Chain & Quality management
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Mirabel, QC · Montreal, QC
- Full-time
Do you have 5 years or more, have you worked in the Aerospace field of quality & supply chain and would you like to progress and develop new skills? Then this job is for you!
Added 23 mins ago
H
Speech Language Pathologist Masters
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Lloydminster, SK
- Part-time
Job Description: The Speech and Language Pathologist (SLP), under the direction of the Manager of Rehabilitation Services is responsible for providing diagnostic, therapeutic and…
Added 23 mins ago
GT
Bilingual- Technical Sales Specialist- Quebec
Greenworks Tools Canada
East Gwillimbury, ON
- $80,000 to $90,000 CAD / year
- Full-time
…This position will work closely with their assigned Territory Manager and authorized Greenworks Commercial Dealers within their assigned…

Adelphi Group

Account Director, Earned Media Strategy

Toronto, ON, Canada

Salary Range: $95,000 - $130,000 · Full-time

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Job details

Pay: Salary Range: $95,000 - $130,000
Job type: Full-time
Posting language: English
Posted: Sep 16, 2026

Original job description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Director – Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategy, providing high-level client counsel, and managing major client accounts. In this role, you will lead cross-functional teams to shape cultural conversations for iconic consumer, corporate, and healthcare brands in Canada and globally.

About You: You are a seasoned media strategist, client partner, and team leader who thrives at the intersection of culture, news, and brand purpose. You know how to elevate earned-first creative concepts into multi-channel campaigns that command attention and drive measurable business impact across both corporate affairs and consumer communications. You possess a deep understanding of today's complex stakeholder dynamics and bring a nuanced perspective on how brands build trust with consumers, media, and corporate stakeholders alike. If you are an inspiring mentor, a passionate builder of client relationships, and a champion of brave, culturally resonant storytelling, we want to hear from you.

RESPONSIBILITIES:

Strategic Integrated Media & Campaign Leadership
- Lead the overarching earned media strategy for major accounts, seamlessly integrating earned, owned, paid, and creator ecosystems to maximize campaign resonance and ROI across both consumer and corporate affairs mandates.
- Serve as a trusted advisor and senior partner to client leaders and executive teams, providing high-level strategic counsel on brand reputation, media landscapes, crisis communications, corporate affairs, and narrative positioning.
- Spearhead story mining and creative strategy sessions with client executives and subject matter experts to uncover news-making hooks, corporate and executive positioning opportunities, and cultural entry points.
Business Growth & New Business Development
- Identify expansion opportunities within existing client accounts, introducing agency capabilities across digital, creative, corporate reputation, and analytics to deepen client partnerships.
- Play a central role in driving new business pitches - from insights, research, and strategy formulation to deck development, team casting, and pitch presentation leadership.
Talent Leadership, Coaching & DEI
- Directly manage, mentor, and coach a team of media professionals (Managers, Senior Associates, Associates), setting performance goals, guiding career paths, and conducting performance check-ins.
- Champion an inclusive, collaborative team dynamic that embraces diverse perspectives, actively participating in agency DE&I initiatives and inclusive hiring practices.
Operational & Financial Management
- Oversee major account budgets, staffing allocations, fee projections, and SOW developments to ensure program profitability, prevent scope creep, and optimize agency resource utilization.
- Establish comprehensive campaign KPIs and frameworks that measure earned media impact against overarching client business objectives.

PREFERRED EXPERIENCE:

Corporate & Consumer Affairs Expertise: Deep understanding of both corporate affairs (reputation management, crisis/issues communications, executive positioning) and consumer affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).
Client Counsel & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.
Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
Written & Executive Communication: Exceptional writing and editing skills across diverse formats - from media pitches and messaging frameworks, client presentations, and influencer briefs.
Public relations experience of 7+ years. Agency experience strongly preferred.
University degree in Public Relations, Communications, Journalism or related field.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

Lead the overarching earned media strategy for major accounts by integrating earned, owned, paid, and creator ecosystems to drive campaign resonance. Provide high-level strategic counsel to clients on brand reputation, crisis communications, and narrative positioning while managing team performance and account profitability.

Requirements

Requires 7+ years of public relations experience and a university degree in Public Relations, Communications, Journalism, or a related field. Candidates must possess deep expertise in both corporate and consumer affairs with a proven ability to manage multi-faceted campaigns.

Skills

Earned media strategy
Client counsel
Integrated media
Corporate affairs
Consumer communications
Brand reputation
Crisis communications
Strategic storytelling
Team leadership
Budget management
New business development
Media relations
Digital creator ecosystems
Project management
Performance measurement

Visa sponsorship

Not detected in the job text

Keywords

Earned Media
Integrated Media
Corporate Affairs
Consumer Affairs
Brand Reputation
Crisis Communications
Public Relations
Strategic Counsel
Media Strategy
Storytelling
Client Management
Business Development
KPIs
Budgeting
Team Leadership
DEI
Digital Ecosystems
Influencer Platforms
Media Intelligence
Agency Experience

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