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Added 13 mins ago
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Vice President & Managing Director, Canada Sales
HP
Mississauga, ON
- Full-time
…America Commercial Organization, they will report directly to the Senior Vice President and Managing Director, North America and take full ownership of all sales related activities in…
Added 13 mins ago
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Senior Representative - Inside Sales
Wesco
Edmonton, AB
- Full-time
As a Senior Representative - Inside Sales, you will interact with existing customers to increase sales of the Company's products and/or services. You will obtain, create, and and up-selling…
Added 13 mins ago
Field Coordinator - Kiewit Foundations District
Kiewit
Calgary, AB · Burnaby, BC
Complete a plan and specification review for an assigned project, assessing the risk areas and bringing them to the attention of the Senior Estimator
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Scotiabank
Toronto, ON
As a Senior Analyst within our Global Operations team, you will contribute to the overall success of the team’s success by:
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Senior Manager, Development
Scotiabank
Toronto, ON
The Senior Manager, Development – Data Engineering will provide strategic and hands‑on leadership within Scotiabank’s Data & AI Technology team. This role is accountable for leading and…
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Senior Syndicate Specialist
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- Full-time
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Senior Systems Integration Engineer
HDR
Toronto, ON
- Full-time
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Senior Transportation Engineer
HDR
Calgary, AB
- Full-time
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- Full-time
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Data Engineering Lead
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Toronto, ON
- Full-time
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Added 13 mins ago
Software Developer, Subsurface Applications (Associate - Senior) Landmark
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Janitorial Supervisor (70302847)
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Bolton, ON
- $21 CAD / hour
- Full-time
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Added 13 mins ago
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Senior Associate, Capital Activity- Private Equity/ Private Markets
MUFG Investor Services
Toronto, ON
- $72,000 to $105,600 CAD / year
- Full-time
Added 13 mins ago
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Senior Manager, Fund Accounting, Private Markets
MUFG Investor Services
Toronto, ON
- $105,000 to $154,000 CAD / year
- Full-time
The Senior Associate Director (Senior Manager) is accountable for the performance and results of assigned private equity and private debt client portfolios, ensuring high-quality, timely…
Added 13 mins ago
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Senior Project Manager
Turner & Townsend
Halifax, NS
- Full-time
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Added 13 mins ago
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Registered Nurse - Mental Health General C
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Brampton, ON
- Contract
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Added 16 mins ago
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Client Account Specialist
Hybrid Financial
Toronto, ON
- $60,000 to $70,000 CAD / year
- Full-time
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Added 29 mins ago
Manager, Clinical
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Added 29 mins ago
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…employment opportunities, and being a trusted advisor to our senior leadership…
Added 29 mins ago
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Vancouver, BC
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Added 29 mins ago
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Administrative Assistant (Full-Time)
PARC Retirement Living
West Vancouver, BC
- Full-time
PARC Retirement Living is an award-winning developer and operator of independent senior-living communities. We’re seeking an Administrative Assistant to join our Westerleigh PARC team in…
Added 29 mins ago
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Software Development Manager
Benevity
Remote, Canada
- Full-time
- Remote
…cloud infrastructure. Our teams are fungible: they work on developer experience (DevX) and SDLC improvements as well as core business capabilities, including financial services and…
Added 29 mins ago
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Software Development Manager
Benevity
Remote, Canada
- $137,800 to $179,080 CAD / year
- Full-time
- Remote
…cloud infrastructure. Our teams are fungible: they work on developer experience (DevX) and SDLC improvements as well as core business capabilities, including financial services and…
Added 29 mins ago
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Enterprise Account Executive
Airbyte
Remote, Canada
- $290,000 to $350,000 CAD / year
- Full-time
- Remote
…stakeholders ranging from data engineers and architects to senior business and technology…
Added 29 mins ago
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Junior AI-Accelerated Developer
Spare
Remote, Canada
- $70,000 to $101,000 CAD / year
- Full-time
- Remote
We are looking for a Junior AI-Accelerated Developer to help us dramatically increase engineering velocity by partnering closely with our COO and engineering team. This role is ideal for an…

Adelphi Group

Account Director, Earned Media Strategy

Toronto, ON, Canada

Salary Range: $95,000 - $130,000 · Full-time

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Job details

Pay: Salary Range: $95,000 - $130,000
Job type: Full-time
Posting language: English
Posted: Sep 16, 2026

Original job description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Director – Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategy, providing high-level client counsel, and managing major client accounts. In this role, you will lead cross-functional teams to shape cultural conversations for iconic consumer, corporate, and healthcare brands in Canada and globally.

About You: You are a seasoned media strategist, client partner, and team leader who thrives at the intersection of culture, news, and brand purpose. You know how to elevate earned-first creative concepts into multi-channel campaigns that command attention and drive measurable business impact across both corporate affairs and consumer communications. You possess a deep understanding of today's complex stakeholder dynamics and bring a nuanced perspective on how brands build trust with consumers, media, and corporate stakeholders alike. If you are an inspiring mentor, a passionate builder of client relationships, and a champion of brave, culturally resonant storytelling, we want to hear from you.

RESPONSIBILITIES:

Strategic Integrated Media & Campaign Leadership
- Lead the overarching earned media strategy for major accounts, seamlessly integrating earned, owned, paid, and creator ecosystems to maximize campaign resonance and ROI across both consumer and corporate affairs mandates.
- Serve as a trusted advisor and senior partner to client leaders and executive teams, providing high-level strategic counsel on brand reputation, media landscapes, crisis communications, corporate affairs, and narrative positioning.
- Spearhead story mining and creative strategy sessions with client executives and subject matter experts to uncover news-making hooks, corporate and executive positioning opportunities, and cultural entry points.
Business Growth & New Business Development
- Identify expansion opportunities within existing client accounts, introducing agency capabilities across digital, creative, corporate reputation, and analytics to deepen client partnerships.
- Play a central role in driving new business pitches - from insights, research, and strategy formulation to deck development, team casting, and pitch presentation leadership.
Talent Leadership, Coaching & DEI
- Directly manage, mentor, and coach a team of media professionals (Managers, Senior Associates, Associates), setting performance goals, guiding career paths, and conducting performance check-ins.
- Champion an inclusive, collaborative team dynamic that embraces diverse perspectives, actively participating in agency DE&I initiatives and inclusive hiring practices.
Operational & Financial Management
- Oversee major account budgets, staffing allocations, fee projections, and SOW developments to ensure program profitability, prevent scope creep, and optimize agency resource utilization.
- Establish comprehensive campaign KPIs and frameworks that measure earned media impact against overarching client business objectives.

PREFERRED EXPERIENCE:

Corporate & Consumer Affairs Expertise: Deep understanding of both corporate affairs (reputation management, crisis/issues communications, executive positioning) and consumer affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).
Client Counsel & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.
Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
Written & Executive Communication: Exceptional writing and editing skills across diverse formats - from media pitches and messaging frameworks, client presentations, and influencer briefs.
Public relations experience of 7+ years. Agency experience strongly preferred.
University degree in Public Relations, Communications, Journalism or related field.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

Lead the overarching earned media strategy for major accounts by integrating earned, owned, paid, and creator ecosystems to drive campaign resonance. Provide high-level strategic counsel to clients on brand reputation, crisis communications, and narrative positioning while managing team performance and account profitability.

Requirements

Requires 7+ years of public relations experience and a university degree in Public Relations, Communications, Journalism, or a related field. Candidates must possess deep expertise in both corporate and consumer affairs with a proven ability to manage multi-faceted campaigns.

Skills

Earned media strategy
Client counsel
Integrated media
Corporate affairs
Consumer communications
Brand reputation
Crisis communications
Strategic storytelling
Team leadership
Budget management
New business development
Media relations
Digital creator ecosystems
Project management
Performance measurement

Visa sponsorship

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Keywords

Earned Media
Integrated Media
Corporate Affairs
Consumer Affairs
Brand Reputation
Crisis Communications
Public Relations
Strategic Counsel
Media Strategy
Storytelling
Client Management
Business Development
KPIs
Budgeting
Team Leadership
DEI
Digital Ecosystems
Influencer Platforms
Media Intelligence
Agency Experience

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