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IA
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Adelphi Group

Associate Director, Digital

Toronto, ON, Canada

$80,000 - $90,000 · Full-time

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Job details

Pay: $80,000 - $90,000
Job type: Full-time
Posting language: English
Posted: Sep 14, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!

We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming, and distribution!

Touché! has refused to become a "big company, "choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

WHAT WE ARE LOOKING FOR

This is a senior-level digital strategy role at Touché that combines client management, team leadership, and strategic marketing optimization. The ideal candidate is a digital media expert who can bridge strategy and execution while managing a team of 2+ people.

KEY RESPONSIBILITIES

Strategic & Client-Facing:

Develop and communicate holistic digital strategies aligned with client business objectives
Serve as a strategic consultant for Search, Social, and Programmatic channels
Manage client budgets and provide media optimization guidance
Conduct analytics, performance tracking, and deliver actionable insights

Team & People Management:

Lead, mentor, and develop junior team members
Manage training and best practices across the team
Conduct performance reviews and establish professional goals
Foster team motivation and collaboration

Business & Analytics:

Translate optimization metrics into business impact
Track KPIs and competitive/industry trends
Ensure data accuracy and reporting quality across all accounts
Develop thought leadership and POVs for the agency

Cross-functional Collaboration:

Partner with internal teams, vendors, and agency partners
Participate in corporate initiatives and industry events

WE WANT TO KNOW YOU IF YOU HAVE :

A collaborative, results-driven digital media professional who enjoys both strategic thinking and hands-on optimization work.
Management Experience:
- 5+ years in a management role; must be comfortable managing a team of 2 or more employees.
- Must love managing and leading a team of passionate and dedicated media professionals across digital areas.
- Comfortable with senior leaders to understand and facilitate client, agency and business requests.
- Understanding of client/agency finance process; client billing and employee hours.
- Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.
Media Experience:
- 7+ years digital media, including buying, trafficking, analysing and optimizing.
- Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
- Must be proficient in media terminology, media math, and reach and frequency calculations.
- Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

WHAT WE OFFER

Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!:

Full complement of health benefits
Multiple long weekends and a lot of days off for health and for wellness
Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work
Rewards & Recognition program
Social Committee and Health & Wellness monthly events
Free breakfast, snacks, specialty coffees, and much more

OUR PROMISE

We want you to live an experience that matches your talent!

We are committed to providing you with multiple learning experiences to continue developing your talent.

We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.

We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision

$80,000 - $90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Associate Director will develop and communicate holistic digital strategies while managing client budgets and providing media optimization guidance. They are also responsible for leading, mentoring, and developing junior team members to ensure high-quality performance and team collaboration.

Requirements

Candidates must have at least 7 years of digital media experience and 5+ years in a management role overseeing a team of two or more. Proficiency in media terminology, math, and various digital channels like Programmatic, Social, and SEM is required.

Skills

Digital strategy
Client management
Team leadership
Media planning
Programmatic advertising
Social media marketing
Search engine marketing
Analytics
Performance tracking
Budget management
Media math
Attribution modeling
Data management platforms
Mentoring
Strategic planning
Business intelligence

Benefits

Health benefits
Wellness days
Team building events
Rewards and recognition program
Free breakfast and snacks
Specialty coffees

Visa sponsorship

Not detected in the job text

Keywords

Digital media
Omnicom Media Group
Media planning
Media buying
SEM
SEO
Programmatic
Social media
Display advertising
Business intelligence
KPIs
Attribution modeling
Data management platforms
Client management
Strategic marketing
Media math
Reach and frequency
Trafficking
Optimization
Thought leadership
Agency
Marketing communications
Performance tracking
Budgeting
Mentorship
Team leadership
Digital strategy
Analytics
Reporting
Cross-functional collaboration

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