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Added 8 mins ago
D
Branch Manager - Gestionnaire de succursale
Dexter
Longueuil, QC
- Full-time
The Branch Manager plays a key role in creating value for custom
Added 8 mins ago
IW
Plan Manager
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.
Added 8 mins ago
IW
Plan Manager
IG Wealth Management
ON · Ontario, Canada
- Full-time
Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.
Added 8 mins ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 8 mins ago
OM
Sr Campaign Manager, Programmatic
Omnicom Media
Toronto, ON
- Full-time
The Senior Campaign Manager, Programmatic is a senior expert responsible for driving strategic excellence and flawless execution across a portfolio of accounts. This role serves as the…
Added 8 mins ago
O
gestionnaire du soutien à la clientèle/ Manager, Customer Support
OneSpan
Montreal, QC
- Full-time
Il s’agit d’un poste hybride nécessitant une présence au bureau de 2 à 3 jours par semaine
Added 8 mins ago
EI
Manager, Project Delivery
Edmonton International Airport (YEG)
Edmonton, AB
- Full-time
…individuals to allow for expanded ideas, perspectives, and better business decisions. A core value of YEG is "investing in our talent" and it considers professional development, specialty…
Added 8 mins ago
EI
Payroll Coordintor
Edmonton International Airport (YEG)
Edmonton, AB
- Full-time
…individuals to allow for expanded ideas, perspectives, and better business decisions. A core value of YEG is "investing in our talent" and it considers professional development, specialty…
Added 8 mins ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
…unless additional in-office days are directed by their agency or…
Added 8 mins ago
LV
ACTING MANAGER-EN
La Vie En Rose
Ottawa, ON
- Full-time
Being part of a family-owned business committed to the community
Added 8 mins ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
…unless additional in-office days are directed by their agency or…
Added 8 mins ago
M
Senior Investment Consultant I
Marsh
Toronto, ON
- Full-time
This role will be based in Toronto and offers a hybrid work arrangement, requiring a minimum of three days per week in the office · All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 8 mins ago
RJ
Compliance Officer, RJLU
Raymond James Ltd.
Toronto, ON
- Full-time
RJLU is a cross-border firm registered in the U.S · broker-dealer or Canadian cross-border dealer highly desired
Added 8 mins ago
DD
The Shoe Co. - Sales Associate
DSW Designer Shoe Warehouse
Kingston, ON
- Part-time
As a (Part-time) Sales Associate, you will report to the Store Manager and assist in fostering inclusivity and diverse customer connections. In this role, you will be responsible for…
Added 8 mins ago
OM
Manager, Media Planning
Omnicom Media
Toronto, ON
- Full-time
The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with…
Added 8 mins ago
LM
Head of Department – Medical Biology Laboratory
Lacroix Médecine Privée
Quebec, QC
- Full-time
…Occasional evening or weekend availability may be required to ensure business continuity and support the teams when needed. This availability is generally provided remotely, by telephone,…
Added 8 mins ago
F
Senior Manager, Commerce
Flywheel
Toronto, ON
- Full-time
We’re looking for a Senior Manager, Commerce to join our growing Client Services team. In this senior client leadership role, you’ll set the strategic direction for key client relationships…
Added 8 mins ago
M
Senior Retirement Consultant
Marsh
Montreal, QC
- Full-time
This role will be based in Montreal and offers a hybrid work arrangement, requiring a minimum of three days per week in the office · All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 8 mins ago
OM
Manager, Media Planning
Omnicom Media
Toronto, ON
- Full-time
The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with…
Added 9 mins ago
Senior Product Manager
Workstream
Vancouver, BC
We are seeking a highly customer-obsessed, strategic, and execution-driven Senior Product Manager to own key product areas across Workstream's platform, with a particular focus on our…
Added 9 mins ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 9 mins ago
AG
Sr Campaign Manager, Programmatic
Adelphi Group
Toronto, ON
- Full-time
The Senior Campaign Manager, Programmatic is a senior expert responsible for driving strategic excellence and flawless execution across a portfolio of accounts. This role serves as the…
Added 9 mins ago
W
Senior Manager, Specialty Compliance and Ethics - Health Privacy
Walmart
Mississauga, ON
- Full-time
Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of…
Added 23 mins ago
LV
ASSISTANT MANAGER-EN
La Vie En Rose
Sept-Îles, QC
- Full-time
Being part of a family-owned business committed to the community
Added 23 mins ago
LC
Merchandiser, Hourly Part Time Flexible Shifts
Loblaw Companies Limited
Windsor, ON
- Part-time
Supports Front Store Manager/Assistant Front Store Manager in maintaining the quality and standards

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada