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Added 2 hours ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
…translating segment and business priorities into integrated, customer-centric marketing programs. The Integrated Marketing Specialist will primarily support execution of the Industrial…
Added 2 hours ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
…translating segment and business priorities into integrated, customer-centric marketing programs. The Integrated Marketing Specialist will primarily support execution of the Industrial…
Added 2 hours ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the…
Added 2 hours ago
OM
Sr Campaign Manager, Programmatic
Omnicom Media
Toronto, ON
- Full-time
Support the utilization of advanced data platforms, including Data Management Platforms (DMPs) and Customer Data Platforms (CDPs), for sophisticated audience segmentation and activation.
Added 2 hours ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
Collaborate with Customer Success, Sales, and Product teams
Added 2 hours ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
Collaborate with Customer Success, Sales, and Product teams
Added 2 hours ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the…
Added 2 hours ago
AG
Sr Campaign Manager, Programmatic
Adelphi Group
Toronto, ON
- Full-time
Support the utilization of advanced data platforms, including Data Management Platforms (DMPs) and Customer Data Platforms (CDPs), for sophisticated audience segmentation and activation.
Added 3 hours ago
SA
Campaign Marketing Manager, Customer Lifecycle
STAN AI
Toronto, ON · North York, ON
- $80,000 to $100,000 CAD / year
- Full-time
Measure impact. Track opens, clicks, activation, feature adoption, and retention signals; share monthly results and recommendations with Marketing and Customer Success.
Added 3 hours ago
Sr Manager, Field Marketing
Dayforce
Toronto, ON · Ottawa, ON · Montreal, QC
The Sr. Manager serves as the functional lead for the Enterprise Field Marketing pod, providing day-to-day direction, prioritization, coaching, and quality oversight for the supporting…
Added 4 hours ago
Senior Retention & Growth Marketing Specialist
Zen Educate
Vancouver, BC
Location: Vancouver – Hybrid (3 days in office)
Added 7 hours ago
S
Marketing Manager
StudyIn
Toronto, ON
- Full-time
…relevant marketing that delivers commercial results. The Marketing Manager is expected to use deep customer, competitor and market insight to adapt global campaigns, messaging, creative…
Added 7 hours ago
P
Account Manager, Ticket Sales, Service & Activation ┃Gestionnaire de comptes, ventes de billets, service et activation
PWHL
Ottawa, ON
- $24 to $28 CAD / hour
- Full-time
The Account Manager, Ticket Sales, Service & Activation is responsible for driving ticket sales, executing gameday experience activations, and delivering championship-level service to…
Added 8 hours ago
B
Lifecycle Marketing Manager
Baselane
Toronto, ON
- $120,000 to $160,000 CAD / year
- Full-time
The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue…
Added 8 hours ago
E-Commerce Activation Manager (15-month contract)
Nestle Operational Services Worldwide SA
Montreal, QC
Job title: eCommerce Activation Manager (15-month contract)
Added 8 hours ago
H
Client Success Manager
Haystack
Canada
- $90,000 to $120,000 CAD / year
- Full-time
This employer is a marketing technology company seeking a Senior Client Success Manager for its programmatic advertising business. You will make sure a book of clients meets its campaign…
Added 9 hours ago
Manager, Marketing
Joseph Ribkoff
Dorval, QC
The Marketing Manager is responsible for leading the planning, coordination, and execution of key marketing initiatives across Joseph Ribkoff’s wholesale business, newly developed retail…
Added 10 hours ago
B
Customer Experience Data Analyst
BRP
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
We are looking for an experienced CX Data Analyst to strengthen our CX function. Reporting to the CX Senior Manager and collaborating with the CX Portfolio Lead, this role translates…
Added 18 hours ago
TC
Brand Manager
The Clorox Company
Brampton, ON · The Clorox Company of Canada-Head Office
- Full-time
The Brand Manager supports annual planning, business analysis, portfolio and pricing recommendations, innovation and renovation initiatives, and integrated marketing execution. The role…
Added 20 hours ago
B
Director, Asset & Wealth Management, Portfolio Management
BMO
Toronto, ON · FCP
- Full-time
Act as a senior credit and portfolio management lead for Asset & Wealth Manager borrowers and sponsor fund counterparties.
Added 21 hours ago
BC
Director, Asset & Wealth Management, Portfolio Management
BMO Capital Markets
Toronto, ON
- Full-time
Act as a senior credit and portfolio management lead for Asset & Wealth Manager borrowers and sponsor fund counterparties.
Added 21 hours ago
KD
Associate Brand Manager
Keurig Dr Pepper Canada
Mississauga, ON
- $78,300 to $95,000 CAD / year
- Full-time
Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be…
Added 1 day ago
KD
Associate Brand Manager
Keurig Dr Pepper
Mississauga, ON
- $78,300 to $95,000 CAD / year
- Full-time
Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be…
Added 1 day ago
JH
General Manager - Remote Resort (Relocation - Mountain Region)
JRoss Hospitality Recruiters
AB · Alberta, Canada
- Full-time
…for a substantial transformation. As the next General Resort Manager, you will help shape this next chapter by bringing high energy, strong communication skills, and proven leadership…
Added 1 day ago
B
Lifecycle Marketing Manager
Baselane
Toronto, ON
- Full-time
The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue…

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada