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Added 49 mins ago
TL
Product Engineer
The Logistics Alliance Inc.
Mississauga, ON
- Full-time
…shipment data in a staging environment. You check in with the Director, Technology on an integration question within our systems and…
Added 49 mins ago
Associate Director, Business Development (IT Agency Staffing & Recruitment)
Vaco by Highspring
Vancouver, BC
Associate Director, Business Development, Technology
Added 1 hour ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 1 hour ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 1 hour ago
AC
Finance Manager, Academic
Algonquin College of Applied Arts and Technology
Ottawa, ON
- Full-time
Reporting to the Associate Director, Academic Finance Operations, the Finance Manager provides cross departmental leadership in financial strategy, budget development, quarterly budget…
Added 1 hour ago
F
Territory Manager
F12.net
AB · Alberta, Canada
- Full-time
…a shared vision: to reduce risk and complexity by crafting technology platforms that empower leaders to focus and thrive. We elevate IT conversations from ingredients to outcomes,…
Added 1 hour ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
In a context of sustained growth and transformation of its activities, Lacroix Medical Group is seeking a Director of Information Technology who will actively contribute to the…
Added 1 hour ago
EL
Sr. Director, Medical Affairs - Neuroscience
Eli Lilly and Company
Toronto, ON
- Full-time
The Sr. Director – Medical Affairs Neuroscience (NS) role is responsible for medical and scientific leadership for the Therapeutic Area (TA) Strategy. The core function of the Sr. Director…
Added 1 hour ago
HT
Director, Global Marketing & Sales Enablement
Husky Technologies
Bolton, ON
- Full-time
Title: Director, Global Marketing & Sales Enablement
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers who seek differentiation through…
Added 2 hours ago
A
Project Manager
Alithya
Pickering, ON
- Full-time
As a Project Manager, you’ll report to the PMO Director and drive projects from initiation through completion, manage stakeholders, and lead multidisciplinary teams.
Added 2 hours ago
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RQ00838 – Senior Microsoft Dynamics CRM & SharePoint Solution Architect – On-Premises Upgrade
Amyantek
Toronto, ON
- Contract
Manager Notes Must Haves:
Added 2 hours ago
YU
Work Integrated Learning Programs Coordinator
York University
Markham, ON
- Contract
…programs and research will revolve around the core themes of technology and entrepreneurship and how they are driving innovation across all areas of knowledge and society. Challenging the…
Added 2 hours ago
M
Senior Business Consultant
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC · Halifax, NS
- Full-time
Reporting to the Director, Readiness, Delivery and Change, Global Contact Centres, you will be empowered to initiate, plan and deliver solutions to improve client experience, create…
Added 3 hours ago
SG
Site Systems Administrator
Skeena Gold + Silver
BC · Kitimat-Stikine A, BC
- Full-time
Must possess a valid Class 5 Driver’s Licence
Added 3 hours ago
A
Project Controls Director
AtkinsRéalis
Mississauga, ON
- Full-time
The Project Controls Director provides senior leadership and strategic direction for the planning, execution, governance, and continuous improvement of project controls across major…
Added 3 hours ago
C
Incident Response Manager
Cvent
Virtual, UNAVAILABLE
- Full-time
…Hospitality Cloud. This role reports directly to the Senior Director of Retention & Incident Command and serves as the project manager and primary liaison between Client Services,…
Added 3 hours ago
R
Senior Consultant, Technical - SR&ED
Ryan
Mississauga, ON
- Full-time
Must have excellent organization and time management skills, strong communication skills, and willingness to learn and be a team player · Valid driver’s license required
Added 3 hours ago
R
Manager, Scientific Research and Experimental Development
Ryan
Toronto, ON
- Full-time
Must have excellent organization and time management skills, strong communication skills, and willingness to learn and be a team player · Valid driver’s license required
Added 3 hours ago
NN
Office Administrator and Executive Assistant
Nurse Next Door
ON · MISSISSAUGA, Ontario
- Full-time
…provide direct executive support to the Principal, Managing Director, and Care…
Added 3 hours ago
LA
Product Engineer
Logistics Alliance
ON · Mississauga, Ontario
- Full-time
…shipment data in a staging environment. You check in with the Director, Technology on an integration question within our systems and…
Added 3 hours ago
GS
Financial Analyst
Groupe Somavrac
Oakville, ON
- $80,000 to $100,000 CAD / year
- Full-time
The Financial Analyst reports to the Director of Corporate Finance and plays a key role in producing strategic reporting for senior management. They are responsible for transforming…
Added 3 hours ago
EW
UX/UI Designer / Concepteur UI/UX
Evolving Web
Montreal, QC
- Full-time
Collaborate closely with the Art Director to create polished, high-fidelity mockups that align with the project's art direction.
Added 4 hours ago
Director,Global Procurement Excellence
Apotex
Toronto, ON · North York, ON
…communicating best practices pertaining to Global Procurement information systems and industry…
Added 4 hours ago
RK
VP, Architecture
Rakuten Kobo Inc.
Toronto, ON · Kobo-ON-John Street
- Full-time
…build our own eReaders and reading apps, and run a content and technology platform that few companies of our size can…

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada