Jobs in Canada

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Added 2 hours ago
S
Retail Media Manager - US, Canada or UK
StarTech.com
Canada
- Full-time
…strategy, budget allocation, campaign execution and performance. Reporting to the Global Marketing Manager, you’ll develop the regional plan and bring paid media, content, product…
Added 3 hours ago
A
Merchandiser Feed Products
ADM
Montreal, QC
- Full-time
Reporting to the Commercial Manager of Wheat Midds, this position will be responsible for the merchandising and position management of Wheat Midds for ADM’s Montreal Mills. This position…
Added 4 hours ago
WC
Senior Manager, Specialty Compliance and Ethics - Health Privacy
Walmart Canada
Mississauga, ON
- Full-time
Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the b
Added 4 hours ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Added 4 hours ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Added 4 hours ago
W
Senior Manager, Specialty Compliance and Ethics - Health Privacy
Walmart
Mississauga, ON
- Full-time
Adopts a broad perspective that considers data, analytics, customer insights, and different parts of
Added 4 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Leverage BI tools and automation to streamline reporting and enhance insights
Added 4 hours ago
EL
Sr. Director, Medical Affairs - Neuroscience
Eli Lilly and Company
Toronto, ON
- Full-time
…least 50% of the time), determined in collaboration with your manager and based on business…
Added 4 hours ago
FC
Capacity Planning Manager PMO
Fidelity Canada
Mississauga, ON
- Full-time
Utilize data visualization techniques (Power BI / PowerPoint), design and develop reporting tools and presentations to present insights and recommendations to senior leaders.
Added 5 hours ago
IC
Product Manager, Investment Product Management
ivari Canada
Toronto, ON
- Full-time
As Product Manager, Investment Product Management, you will be responsible for the lifecycle management and operational oversight of the retail mutual funds offered through ivari’s…
Added 5 hours ago
RT
Events & Field Marketing Manager
Rival Technologies
Vancouver, BC
- Full-time
Reporting to CMO, we're looking for a organized, proactive, detail-oriented Events & Field Marketing Manager to join Rival Technologies. In this role, you'll help deliver high-quality trade…
Added 5 hours ago
Sr Manager, Field Marketing
Dayforce
Toronto, ON · Ottawa, ON · Montreal, QC
The Sr. Manager serves as the functional lead for the Enterprise Field Marketing pod, providing day-to-day direction, prioritization, coaching, and quality oversight for the supporting…
Added 5 hours ago
CG
Manager, Growth Enablement – Account Management
Compass Group Canada
Mississauga, ON
- Full-time
The Manager, Growth Enablement – Account Management partners with the Senior Director, Growth Enablement in translating Account Management priorities into practical strategies, tools, and…
Added 5 hours ago
A
Regional Channel Representative - Central Region
ABB
Milton, ON
- Full-time
…experiences while the sales team drives revenue through strategic customer…
Added 5 hours ago
Senior Manager, Internal Audit
Bell
Toronto, ON
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week
Added 6 hours ago
S
Senior Technical Talent Acquisition Partner (14 Month Contract)
Super.com
Remote, Canada
- $112,000 to $129,000 CAD / year
- Full-time
- Remote
…early-career developers to Staff, Principal and Engineering Manager roles. You will be a trusted advisor to Heads of Departments and VPs, shaping hiring strategy, bringing market insights…
Added 6 hours ago
A
Strategic Pricing Manager
AbbVie
Montreal, QC
- Full-time
The Strategic Pricing Manager is the Pricing lead for one or more assigned therapeutic areas (TAs), responsible for developing and executing pricing strategy across the product lifecycle,…
Added 6 hours ago
Ecommerce Operations Manager (18-month temporary position)
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Working within the extended Marketing team and reporting to the Manager, Ecommerce, the Ecommerce Operations Manager leads the operational planning, governance and delivery of Air Canada…
Added 7 hours ago
Ecommerce Operations Manager
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Working within the extended Marketing team and reporting to the Manager, Ecommerce, the Ecommerce Operations Manager leads the operational planning, governance and delivery of Air Canada…
Added 7 hours ago
Manager, Corporate Financial Management & Reporting | Great West
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
Great West is seeking an experienced finance professional to join the External Reporting team as Manager, Corporate Financial Reporting, with primary responsibility for supporting the MD&A…
Added 8 hours ago
LC
Product Manager, ServiceNow
Loblaw Companies Limited
Brampton, ON
- Full-time
As a Product Manager, ServiceNow at Loblaw, you will play a pivotal role in shaping and advancing our enterprise ServiceNow platform, improving how teams work, collaborate, and access…
Added 8 hours ago
J
Senior Maintenance Manager
JLL
Edmonton, AB
- Full-time
As a Senior Maintenance Manager, you will lead our site-based maintenance team. The team is comprised of a Maintenance Manager, Area Maintenance Managers and maintenance technicians…
Added 8 hours ago
R&
Senior Recruiter- Technology Strong talent advisor
Robertson & Company Ltd.
Toronto, ON
- Contract
8 years of Recruitment experience required
Added 8 hours ago
Sr. Talent Acquisition Specialist
KEV Group
Toronto, ON · Kitchener, ON
Demonstrated ability to use data, insights, and funnel analytics to guide hiring decisions, influence hiring manager alignment, and strengthen predictability in the recruitment process.
Added 9 hours ago
P
Chef – Perspectives stratégiques intégrées / Manager, Integrated Insights & Strategy
Pfizer
Kirkland, QC · CAN - QC - Kirkland
- Full-time

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada