Jobs in Canada

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Added 4 mins ago
MA
Oliver Wyman - Sr. Analyst, Associate Team Lead; Team Lead; Director-Data and Analytics (DNA) - Toronto
Marsh Agency
Toronto, ON
- Full-time
Within Oliver Wyman, the Data and Analytics (DNA) division was established in 2017 and is operating globally. We are a dynamic and rapidly growing team of quantitative analytics…
Added 4 mins ago
MA
Senior Investment Technical Products Sales
Marsh Agency
Toronto, ON
- Contract
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 4 mins ago
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Django/Python Developer (Full-Stack) (NLM)
JobsInPython
Prince Edward, ON
- Full-time
We are seeking a senior full-stack developer to own and modernize shared Python/Django capabilities and serve as the technical escalation point for complex, cross-application work. The role…
Added 4 mins ago
MA
Senior H&B Consulting Analyst
Marsh Agency
Calgary, AB
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 4 mins ago
MA
IAM RBAC Business Solution Analyst Lead
Marsh Agency
Toronto, ON
- Full-time
The chance to use automation, analytics, and AI to improve role management, access reviews, provisioning, and operational performance.
Added 4 mins ago
MA
Executive Rewards Senior Associate & Project Manager
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 4 mins ago
MA
SVP, Actuary
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 4 mins ago
MA
Technology Delivery Lead, Enterprise AI
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 4 mins ago
MA
Oliver Wyman - Senior Lead AI Developer
Marsh Agency
Toronto, ON
- Full-time
…deliver unique and unprecedented products across industries. As a Senior Lead AI Developer, you are primarily responsible for managing technical projects and helping teams design and build…
Added 34 mins ago
Director, Talent Development
Liberty Utilities
Oakville, ON
Partner with senior leaders to identify future workforce and leadership capability requirements and develop plans to address critical gaps.
Added 48 mins ago
AC
CRM & CDP Solution Analyst
Air Canada Vacations
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
Added 48 mins ago
CC
Senior Analyst, Commercial - Sparkling
Coca-Cola Canada Bottling Limited
Toronto, ON
- Volunteer
The Senior Analyst, Commercial – Sparkling turns data into the insights that help grow one of Canada's most dynamic beverage portfolios. In this role, your analysis will directly influence…
Added 48 mins ago
WC
(CAN) Manager, Business Operations eCommerce
Walmart Canada
Mississauga, ON
- Full-time
The manager reports on program performance to senior leadership, identifying metrics and addressing blockers and holding cross-functional teams accountable for driver experience measures,…
Added 48 mins ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
Experience with marketing automation, CRM, analytics, or project management tools is an asset.
Added 49 mins ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
Experience with marketing automation, CRM, analytics, or project management tools is an asset.
Added 1 hour ago
S
Coordinator, Revenue Services
Sanya’k̓ula
Burnaby, BC
- Full-time
Responds to request for information from stakeholders, clients, and senior managers by conducting research and analysis to provide information for performance measurement. Prepares and…
Added 1 hour ago
WC
Senior Manager, Specialty Compliance and Ethics - Health Privacy
Walmart Canada
Mississauga, ON
- Full-time
The incumbent drives data-driven decision-making and continuous improvement initiatives based on analytics and identifies opportunities for automation in compliance processes. They lead the…
Added 1 hour ago
Staff Machine Learning Engineer, AdTech
HelloFresh
Toronto, ON
Raise the engineering bar across the team through code reviews, system design guidance, and active mentorship of Senior Engineers and Data Scientists.
Added 1 hour ago
E
Model Risk Governance Specialist
eTeam
Montreal, QC
- Contract
Prepare and present regular reports on model risk status, issues, and mitigation efforts to senior management, internal audit and regulators.
Added 1 hour ago
IW
Plan Manager
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you will provide operational guidance and direction at all levels of the organization on registered…
Added 1 hour ago
IW
Plan Manager
IG Wealth Management
ON · Ontario, Canada
- Full-time
…self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you will provide operational guidance and direction at all levels of the organization on registered…
Added 1 hour ago
OM
Account Manager, Social
Omnicom Media
Toronto, ON
- Full-time
Added 1 hour ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the…
Added 1 hour ago
OM
Sr Campaign Manager, Programmatic
Omnicom Media
Toronto, ON
- Full-time
The Senior Campaign Manager, Programmatic is a senior expert responsible for driving strategic excellence and flawless execution across a portfolio of accounts. This role serves as the…
Added 1 hour ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
The Senior Commerce Specialist leads a portfolio of accounts across multiple eCommerce platforms (Amazon, Walmart, Target, and others), blending retail optimization with media strategy to…

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada