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Added 5 mins ago
MA
Oliver Wyman - Sr. Analyst, Associate Team Lead; Team Lead; Director-Data and Analytics (DNA) - Toronto
Marsh Agency
Toronto, ON
- Full-time
Oliver Wyman is a global management consultancy working across all areas of industry, financial services, government, and non-profit organizations. Clients approach us with their most…
Added 5 mins ago
MA
IAM RBAC Business Solution Analyst Lead
Marsh Agency
Toronto, ON
- Full-time
…improve access governance, strengthen security, and make access management more efficient and…
Added 5 mins ago
MA
Oliver Wyman Actuarial - Senior Manager - Life Practice
Marsh Agency
Toronto, ON
- Full-time
As a Senior Manager, you will work directly with Partners, senior client executives, and industry leaders on high-impact engagements. You will serve as the day-to-day leader on complex…
Added 49 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Toronto, ON
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 49 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Regina, SK
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 49 mins ago
KR
Corporate Financial Analyst
Kassen Recruitment
Kitchener, ON
- Full-time
Assist with management reporting packages and materials for senior leadership
Added 49 mins ago
OP
Supervisor, Property Operations
Oxford Properties Group
Toronto, ON · Scarborough, ON
- Full-time
Reporting to the Senior Operations Manager at Scarborough Town Centre, the Supervisor, Property Operations leads the day-to-day operation, maintenance and performance of the property’s…
Added 49 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Winnipeg, MB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 49 mins ago
Quality Control Manager
Forbes Bros. Group of Companies
Canada
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 1 hour ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
…analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our…
Added 1 hour ago
OM
Sr Campaign Manager, Programmatic
Omnicom Media
Toronto, ON
- Full-time
A senior campaign manager who excels in strategic oversight demonstrates strong leadership in mentoring their team and begins to master client and partner relationship management is on a…
Added 1 hour ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
…analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our…
Added 1 hour ago
AG
Sr Campaign Manager, Programmatic
Adelphi Group
Toronto, ON
- Full-time
A senior campaign manager who excels in strategic oversight demonstrates strong leadership in mentoring their team and begins to master client and partner relationship management is on a…
Added 1 hour ago
AC
Finance Manager, Academic
Algonquin College of Applied Arts and Technology
Ottawa, ON
- Full-time
Reporting to the Associate Director, Academic Finance Operations, the Finance Manager provides cross departmental leadership in financial strategy, budget development, quarterly budget…
Added 1 hour ago
RU
Senior Manager, Canadian National Tax Centre
RSM US LLP
Toronto, ON
- Full-time
RSM’s Canadian National Tax Centre (CNTC) is looking for a dynamic Senior Manager to join our team. CNTC supports tax practitioners across the firm by providing tax technical advice,…
Added 1 hour ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
Excellent business acumen and the ability to communicate technological issues to senior management;
Added 1 hour ago
K
DevOps Engineer
Kablamo
Toronto, ON
- Full-time
…security controls, escalating emerging threats to the Risk Manager and Senior Leadership Team, and supporting the continuous improvement of security…
Added 2 hours ago
MI
Principal Construction Support Engineer
McDermott International, Ltd
Squamish, BC
- Full-time
The Principal Construction Support Engineer is responsible for interpreting internal or external business issues and recommending best practices They will be tasked with solving complex…
Added 2 hours ago
AG
Senior Project Manager
ATCO Group
AB · Calgary, AB
- Full-time
The Senior Project Manager reports to the Manager, Projects and is accountable for leading the delivery of complex and strategically significant capital projects across the project…
Added 2 hours ago
V
QA
Virtusa
Toronto, ON
- Full-time
Escalate issues related to software, hardware, and resources to the Project Manager or Senior Test Manager.
Added 2 hours ago
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Area Construction Manager - NPI (Minerals & Metals)
Ausenco
Burnaby, BC
- Full-time
We are seeking an experienced Area Construction Manager - NPI with extensive experience in the mining and metals industry to lead construction execution for a major capital project.
Added 2 hours ago
Senior Manager, Internal Audit
Bell
Toronto, ON
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week
Added 3 hours ago
C
Incident Response Manager
Cvent
Virtual, UNAVAILABLE
- Full-time
The Incident Response Manager is a cross-functional position responsible for managing and coordinating the response to customer-facing incidents for both Cvent Event Cloud and Hospitality…
Added 3 hours ago
A
Strategic Pricing Manager
AbbVie
Montreal, QC
- Full-time
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact…
Added 3 hours ago
QM
Senior Analyst, Capital Markets Operations
Quantum Management Services Ltd.
Toronto, ON
- $40 CAD / hour
- Contract
Position: Senior Analyst, Capital Markets Operations

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada