Jobs in Canada

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Added 9 mins ago
IW
Plan Manager
IG Wealth Management
MB · Manitoba, Canada
- Full-time
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 9 mins ago
IW
Plan Manager
IG Wealth Management
ON · Ontario, Canada
- Full-time
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 9 mins ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the…
Added 9 mins ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
The Senior Commerce Specialist leads a portfolio of accounts across multiple eCommerce platforms (Amazon, Walmart, Target, and others), blending retail optimization with media strategy to…
Added 9 mins ago
F
Senior Specialist, Commerce
Flywheel
Toronto, ON
- Full-time
The Senior Commerce Specialist leads a portfolio of accounts across multiple eCommerce platforms (Amazon, Walmart, Target, and others), blending retail optimization with media strategy to…
Added 9 mins ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the…
Added 38 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 38 mins ago
K
DevOps Engineer
Kablamo
Toronto, ON
- Full-time
…security controls, escalating emerging threats to the Risk Manager and Senior Leadership Team, and supporting the continuous improvement of security…
Added 1 hour ago
S
Senior Technical Talent Acquisition Partner (14 Month Contract)
Super.com
Remote, Canada
- $112,000 to $129,000 CAD / year
- Full-time
- Remote
As a Senior Technical Talent Acquisition Partner, you will lead hiring for our Engineering organization, building strong, diverse pipelines for engineers at every level, from early-career…
Added 1 hour ago
A
Strategic Pricing Manager
AbbVie
Montreal, QC
- Full-time
The Strategic Pricing Manager is the Pricing lead for one or more assigned therapeutic areas (TAs), responsible for developing and executing pricing strategy across the product lifecycle,…
Added 2 hours ago
QM
Senior Analyst, Capital Markets Operations
Quantum Management Services Ltd.
Toronto, ON
- $40 CAD / hour
- Contract
Position: Senior Analyst, Capital Markets Operations
Added 2 hours ago
Senior Product Manager, SIEM & Data
eSentire
Canada
eSentire is an AI-first, product-led company. Our Atlas Security Operations Platform brings AI-driven preempt, detection, investigation and response together with expert human oversight,…
Added 2 hours ago
Senior Product Manager, AI SOC
eSentire
Canada
eSentire is an AI-first, product-led company. Our Atlas Security Operations Platform uses AI to test, detect, investigate and respond to threats, with expert human oversight from our SOC…
Added 2 hours ago
Senior Retention & Growth Marketing Specialist
Zen Educate
Vancouver, BC
Location: Vancouver – Hybrid (3 days in office)
Added 2 hours ago
J
General Manager
JOONS
Brampton, ON
- Full-time
…and beverage program, and exceptional hospitality. This is a senior executive-level operational position requiring exceptional leadership, financial acumen, strategic thinking, and…
Added 3 hours ago
FI
Senior Technical Program Manager – Search, Recommendations
Flexton Inc.
Toronto, ON
- Contract
As a Senior Technical Program Manager, you will lead complex, cross-functional programs across Search, Recommendations, and Product Knowledge. You will partner with Product, Engineering,…
Added 3 hours ago
MF
Plan Manager
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 3 hours ago
D
Senior Manager, Training
Docker
Remote, Canada
- Full-time
- Remote
…realize measurable value from Docker’s AI Governance products. As Senior Manager, Training you will own learning journey design, operations and…
Added 4 hours ago
LC
Product Manager, ServiceNow
Loblaw Companies Limited
Brampton, ON
- Full-time
As a Product Manager, ServiceNow at Loblaw, you will play a pivotal role in shaping and advancing our enterprise ServiceNow platform, improving how teams work, collaborate, and access…
Added 4 hours ago
LC
Senior Staff Portfolio Operations Manager
Lightspeed Commerce, Inc.
Remote, Canada
- $170,000 to $200,000 CAD / year
- Full-time
- Remote
Lightspeed is seeking a Senior Staff Portfolio Operations Manager to join our Product & Technology Operations team.
Added 5 hours ago
BN
Product Manager
BYD North America
Toronto, ON
- $130,000 to $200,000 CAD / year
- Full-time
The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada. This role serves as the key bridge…
Added 5 hours ago
E-Commerce Activation Manager (15-month contract)
Nestle Operational Services Worldwide SA
Montreal, QC
Job title: eCommerce Activation Manager (15-month contract)
Added 5 hours ago
P
Content and Product Manager
Pragmatike
Toronto, ON
- Full-time
We are looking for a Content and Product Manager - a hybrid role at the intersection of digital product management, UX and premium content lifecycle management. You will own both the…
Added 6 hours ago
YE
Marketing Specialist
YAC Enterprise
Canada
- Full-time
Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.
Added 6 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)

Adelphi Group

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Director will lead audience strategy by connecting client priorities to data capabilities and managing audience infrastructure across various platforms. They will also mentor a team of analysts and collaborate with internal product teams to drive measurable business outcomes.

Requirements

Candidates must have 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Strong technical expertise in data analysis, campaign activation, and the ability to communicate complex concepts to non-technical stakeholders are required.

Skills

Audience strategy
Data strategy
Programmatic media
Marketing analytics
People management
Strategic thinking
Relationship building
Presentation skills
Critical thinking
Problem-solving
Data analysis
Campaign activation
Segment creation
Financial acumen
Cross-functional leadership

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Mental health training
Inclusion education
Global network of agencies
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Martech
DSP
Social Platforms
Data Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
AI
ML
Data Privacy
Budget Management
Stakeholder Management
Business Consulting
Omnicom Media
Agency

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Work requirements

Jobs in Canada