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Adelphi Group

Business Analyst

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: You have at least 3 years of experience in analytics, media, or consulting roles.
Posting language: English
Posted: Sep 21, 2026

Original job description

Agency:

Omd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

About the role

Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas:

Strategy: We help define opportunity.

Insight: We lead analytics

Action: We define measurement and communicate results

OVERALL RESPONSIBILITIES

The Marketing Science team is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, business analytics, and performance driven media measurement.

WHAT YOUR DAY WILL LOOK LIKE

The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.
As a Business Analyst, you will lead reporting and analysis for a wide range of campaigns, from Always On to Product Launches, to big Brand campaigns. With guidance from the rest of the MarSci team, you will be responsible for:
- Developing insights through direct analysis of marketing and business data, inclusive of:
- Media reporting from digital channels, (i.e. inclusive of costs, impressions, clicks, video metrics, conversions)
- Business performance data – such as transactions, revenue, guest count
- Media Mix Modelling (MMM) results
- Primary Research, such as Ad tracking solutions, Brand Lift Studies
- Test & Learns and Incrementality studies

- Own Reporting workstream, including:
- Designing templates and managing data inputs from existing dashboards and media platforms.
- Authoring post-campaign, monthly, and ad-hoc reporting.
- Liaising with Activation Teams to assess results and identify opportunities for optimization.
- Working with Strategy Teams to craft the final narrative around the data for the report.
- Share and present findings to client – communicate clearly with client about performance, key insights, recommendations, and opportunities.
- Work with other MarSci team members to:
- Ensure that suite of dashboards and insights tools can be optimally purposed for reporting needs.
- Collaborate on measurement frameworks/learning agendas for defining and measuring program success.
- Set benchmarks and targets for campaign performance.
- Contribute to test design and setup, including writing proposals and coordinating with internal and external parties.

DESIRED ATTRIBUTES

You have at least 3 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles.
As a Business Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.
You are a strong communicator – written, visually, and verbally. It will be your role to help non-data experts easily understand what the data is saying. You understand how to craft a deck narrative and structure a presentation.
Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $65,000 - $75,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

Salary range $65,000 -$75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Business Analyst will lead reporting and analysis for various marketing campaigns to provide strategic and tactical insights. They will also collaborate with internal teams to develop measurement frameworks, set performance benchmarks, and communicate findings to clients.

Requirements

Candidates should have at least 3 years of experience in analytics, media, or consulting roles with a strong background in data analysis. Proficiency in Excel and experience with dashboarding tools like Looker or Tableau are required, along with excellent communication skills.

Skills

Data analysis
Performance marketing
Digital analytics
Media planning
Excel
Salesforce MCI
Looker
Tableau
Reporting
Media mix modelling
Strategic insights
Communication
Presentation skills
Data visualization
Test design

Benefits

Generous paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Formal training opportunities
Mental health training
Inclusion education
Employee groups

Visa sponsorship

Not detected in the job text

Keywords

Business Analyst
Marketing Science
Data Analytics
Media Reporting
Digital Channels
Media Mix Modelling
MMM
Primary Research
Ad Tracking
Brand Lift Studies
Incrementality Studies
Dashboarding
Performance Marketing
Media Strategy
Data Visualization
Client-facing
Strategic Insights
Campaign Measurement
Excel
Salesforce MCI
Looker
Tableau
Data-driven
Business Performance
Reporting Templates

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