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Adelphi Group

Director, Social & Influencer

Toronto, ON, Canada

Salary Range: $95,000 - $130,000 · Full-time

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Job details

Pay: Salary Range: $95,000 - $130,000
Job type: Full-time
Experience: 8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Posting language: English
Posted: Sep 28, 2026

Original job description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Do you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?

We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision - from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.

This is a subject-matter expert role combining strategic planning, hands-on campaign management, and thought leadership across our agency. You'll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.

KEY RESPONSIBILITIES:

Strategy + Planning

Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data-driven recommendations
Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends

Execution & Campaign Management

Oversee end-to-end campaign execution, from creator briefing and content development through performance reporting and optimization
Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
Build and maintain media and influencer databases; nurture key relationships for future opportunities

Client & Stakeholder Management

Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
Present insights, recommendations, and campaign results to senior stakeholders; articulate business impact and ROI
Translate client briefs into strategic recommendations and creative briefs for execution teams
Identify proactive and expansion opportunities within existing accounts

Subject Matter Expertise

Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
Share knowledge across the agency through workshops, internal training, and thought leadership
Contribute to new business pitches, case studies, and award submissions
Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities

KEY QUALIFICATIONS

8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
Deep knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) and influencer ecosystem dynamics
Strong analytical skills - ability to interpret data, identify trends, and recommend optimization
Excellent written and verbal communication; ability to present complex strategies simply
Project management skills; experience managing multiple clients/campaigns simultaneously
Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
Strategic thinking with ability to balance creative vision and measurable results
Familiarity with a broad set of social media and influencer analytics tools
Detail-oriented, multi-tasker with excellent time-management skills
Experience leading a team is an asset
Bonus: you have experience in the B2B and LinkedIn influencer space

WHAT WE OFFER

Leadership opportunity in a growing practice
Exposure to high-profile, diverse accounts across multiple sectors
Collaborative, creative culture with access to integrated capabilities
Professional development and thought leadership opportunities
Competitive compensation and benefits package

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

Develop and execute integrated social and influencer strategies while managing end-to-end campaign lifecycles for diverse clients. Serve as a strategic advisor to account teams and clients to drive measurable results and business impact.

Requirements

Requires 8+ years of agency experience in social media strategy or influencer marketing with a proven track record of successful campaigns. Candidates must possess deep knowledge of social platforms, strong analytical skills, and the ability to manage complex relationships.

Skills

Social media strategy
Influencer marketing
Strategic planning
Campaign management
Data analysis
Content strategy
Relationship management
Project management
Communication
Negotiation
Audience insights
Brand consistency
Performance reporting
Digital marketing
Stakeholder management

Benefits

Competitive compensation
Professional development
Thought leadership opportunities

Visa sponsorship

Not detected in the job text

Keywords

Social media
Influencer marketing
Strategy
Campaign management
Earned media
Content development
Data-driven
Analytics
Instagram
TikTok
YouTube
LinkedIn
B2B
ROI
Agency
Integrated communications
Brand consistency
Audience insights
Media relations
Thought leadership
Project management
Negotiation
Performance reporting
Digital strategy
Creative briefs

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