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Added 7 mins ago
I
Analyste d’études – Données probantes en vie réelle (Real World Evidence)/Analyste d’études – Données probantes en vie réelle (Real World Evidence) Bilingual
IQVIA
Mississauga, ON · Ottawa, ON
- Full-time
Added 7 mins ago
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Project Manager
ZTR
London, ON
- Full-time
Join us in Advancing the Environmental Global Impact within the Rail Industry
Added 7 mins ago
WI
Jr. Buyer
Wesgar Inc.
Port Coquitlam, BC
- $60,000 to $70,000 CAD / year
- Full-time
Shift: Day shift, with some flexibility around 7:30 AM - 3:30 PM or 8:00 AM - 4:00 PM
Added 7 mins ago
Senior Manager, Regulatory Affairs
Sun Pharmaceutical Industries Ltd
Brampton, ON
Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by…
Added 7 mins ago
SALES LEAD - CALL IT SPRING - WEST EDMONTON MALL -
The Aldo Group Inc / Le Groupe Aldo Inc.
Edmonton, AB
…ALDO Group brings over 50 years of fashion expertise to the global stage. With close to 1,500 stores across more than 110 countries, we operate two signature brands - ALDO and Call It…
Added 7 mins ago
Account Manager
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Kitchener, ON
The Account Manager is responsible for providing exceptional customer service to their assigned accounts as well as prospecting and developing new business. They will identify opportunities…
Added 22 mins ago
IW
Vineyard Manager
Iconic Wineries of British Columbia
West Kelowna, BC
- Full-time
The Vineyard Manager is responsible for leading the day-to-day operations of assigned vineyards, ensuring vineyard activities are executed safely, efficiently, and to the highest quality…
Added 22 mins ago
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Accountant
Sysco
Toronto, ON · Sysco Canada Inc.
- Full-time
Must have a minimum of 1-2 years in an accounting related role
Added 22 mins ago
AG
Marketing Science Senior Analyst
Adelphi Group
Toronto, ON
- Full-time
…unless additional in-office days are directed by their agency or…
Added 22 mins ago
FM
Mechanical Engineer/Technologist
Federal Mfg
Richmond, BC · CA BC Richmond
- Full-time
Flexibility: Take on other duties as assigned by your manager.
Added 36 mins ago
WI
Jr. Buyer
Wesgar Inc.
Port Coquitlam, BC
- Full-time
Shift: Day shift, with some flexibility around 7:30 AM - 3:30 PM or 8:00 AM - 4:00 PM
Added 37 mins ago
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Vice President, Commercial FX Sales / Vice-président -Ventes de produits de change commerciaux
BMO
Toronto, ON · Montreal, QC · HO
- Full-time
Added 37 mins ago
Product Operations Specialist (12 months contract)
HelloFresh
Toronto, ON
This means a minimum of 3 days in office per week
Added 37 mins ago
AS
CDS Full Time Event Manager CAN - Product Demonstration
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Winnipeg, MB
- Full-time
Professional Food Safety Certification required
Added 37 mins ago
HG
Project Manager (Engineering)
Hypertec Group
Montreal, QC
- Full-time
PMP certification required;
Added 37 mins ago
CD
CDS Full Time Event Manager CAN - Product Demonstration
Club Demonstration Services
Winnipeg, MB
- Full-time
Professional Food Safety Certification required
Added 37 mins ago
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Senior Bridge and Civil Structures Engineer – Road and Railway
AtkinsRéalis
Toronto, ON · Ottawa, ON
- Full-time
Ability to serve as a Project Manager and demonstrated active participation in major infrastructure and bridge projects.
Added 37 mins ago
A
Senior Bridge and Civil Structures Engineer – Road and Railway
AtkinsRéalis
Toronto, ON · Ottawa, ON
- Full-time
Demonstrated experience serving as a Project Manager and active participation in major infrastructure and bridge projects.
Added 52 mins ago
L
Business Analyst
LTM
Mississauga, ON
- Full-time
Job Title: Business Analyst / Project Manager (BA/PM)
Added 52 mins ago
JC
Cloud Solutions Administrator
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Toronto, ON · Greater Toronto Area, Canada
- Full-time
Best-in-Class Benefits: JANA offers all employees a comprehensive benefits package including a Healthcare Spending Account, Medical, Dental, Life Insurance, AD&D, Drug coverage, Disability…
Added 52 mins ago
KD
Directeur(trice) de comptes stratégiques
KYOCERA Document Solutions Canada
Montreal, QC
- Full-time
…que membre de KYOCERA Corporation, une entreprise du Forbes Global 2000 reconnue parmi les organisations les plus durables au monde, nous sommes fiers d’avoir un impact dans divers secteurs…
Added 52 mins ago
Senior Engineering Manager - Brand
Faire
Kitchener, ON
Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting
Added 52 mins ago
S
Senior Procurement Manager
Sysco
AB · Sysco Canada Inc.
- Full-time
The Sr. Procurement Manager provides enterprise leadership for procurement strategy, inventory optimization, and network performance across Canada. The role is accountable for developing…
Added 52 mins ago
T
Business Application Analyst
TD
Toronto, ON
- Full-time
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product,…
Added 52 mins ago
T
Associate Agricultural Service
TD
Regina, SK
- Full-time
…will partner with an experienced and knowledgeable Account Manager. You will be provided with a coach and guidance as you take part in an intensive training and development…

Adelphi Group

Marketing Science Senior Analyst

Toronto, ON, Canada

$75,000 - $100,000 · Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Pay: $75,000 - $100,000
Job type: Full-time
Experience: 2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Posting language: English
Posted: Nov 13, 2026

Original job description

Agency:

Critical Mass

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You will:

Lead advanced paid media performance analysis across platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Amazon Ads, and other digital channels.
Develop measurement frameworks, KPIs, and executive dashboards and reports to evaluate campaign performance and business impact.
Conduct attribution analysis (MTA, platform attribution, GA4 attribution) and incrementality testing to quantify true marketing effectiveness.
Build and maintain Media Mix Models (MMM) or partner with data science teams to measure cross-channel contribution and optimize budget allocation. (Nice to have)
Perform forecasting, projections, scenario modelling, and budget pacing using statistical techniques.
Conduct correlation, regression, and trend analysis to identify drivers of campaign performance and customer acquisition.
Translate complex analytical findings into actionable recommendations for media strategy, optimization, and investment decisions.
Partner with Paid Media, Marketing, Finance, and Analytics teams to support annual planning and quarterly business reviews.
Mentor junior analysts and establish best practices for reporting, experimentation, and measurement.

You have:

Technical Skills

Expert knowledge of digital advertising ecosystems:
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- LinkedIn Campaign Manager
- DV360
- CM360
- TikTok Ads
- Amazon Advertising (if applicable)
Strong experience with:
- GA4
- Google Tag Manager
- Looker Studio
- Adobe Analytics (optional)
Advanced SQL and Excel
Experience with Python or R for statistical analysis (preferred)
Data visualization expertise using:
- Tableau
- Power BI
- Looker

Measurement & Analytics Experience

Marketing attribution methodologies
Incrementality testing (geo tests, holdout experiments, lift studies)
Media Mix Modelling (MMM)
Customer journey analysis
Cohort analysis
Forecasting & predictive modelling
Correlation & regression analysis
Budget optimization
A/B and multivariate testing
Marketing ROI measurement

Qualifications

2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
Demonstrated experience influencing media investment decisions through data-driven insights.
Experience presenting analytical findings to senior leadership and non-technical stakeholders.
Strong understanding of statistical concepts and experimental design.

What We Offer

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

$75,000 - $100,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Senior Analyst will lead advanced paid media performance analysis and develop measurement frameworks to evaluate campaign effectiveness. They will also mentor junior analysts and partner with cross-functional teams to support strategic planning and investment decisions.

Requirements

Candidates must have 2-5 years of experience in marketing or digital media analytics with expert knowledge of digital advertising ecosystems. Proficiency in SQL, Excel, and data visualization tools is required, along with a strong understanding of statistical concepts and experimental design.

Skills

Marketing analytics
Digital advertising
SQL
Excel
Python
R
Tableau
Power BI
Looker
GA4
Media mix modeling
Attribution analysis
Incrementality testing
Statistical modeling
Data visualization
Campaign performance analysis

Benefits

Global maternity and parental leave
Competitive benefits packages
Vacation
Compassionate leave
Personal/sick days
Flex days
Access to online services for families and new parents
Early dismissal Fridays
Affinity groups
Internal learning and development programs
Employee discounts

Visa sponsorship

Not detected in the job text

Keywords

Marketing Science
Digital Advertising
Google Ads
Meta Ads Manager
DV360
TikTok Ads
Amazon Advertising
GA4
Google Tag Manager
Looker Studio
Adobe Analytics
SQL
Excel
Python
R
Tableau
Power BI
Looker
Marketing Attribution
Incrementality Testing
Media Mix Modeling
Customer Journey Analysis
Cohort Analysis
Forecasting
Predictive Modelling
Regression Analysis
Budget Optimization
A/B Testing
Multivariate Testing
Marketing ROI

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Jobs in Canada