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Added 12 mins ago
M
Business Development Associate
Manulife
Montreal, QC
- Full-time
…training and mentorship, you can grow into a Business Development Manager role or explore other exciting opportunities across Manulife in Banking, Insurance, Marketing, or Product…
Added 27 mins ago
Senior Product Manager, Driver Experience
Lyft
Toronto, ON
…Product Management at Lyft leads the integration of engineering, data science, and design to achieve the company’s purpose to serve and connect. We are looking for entrepreneurial and…
Added 27 mins ago
K
Media Planning Manager
Klick
Toronto, ON
- Full-time
…sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology…
Added 57 mins ago
AG
Planning Associate Director
Adelphi Group
Toronto, ON
- Full-time
…business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors…
Added 57 mins ago
R
Senior Manager, Client Engagement
RBC
Toronto, ON
- Full-time
…place trades quickly and track how they are doing. As Senior Manager, Client Engagement, you will be accountable for developing insights and proposals to improve our client's onboarding and…
Added 1 hour ago
Manager, Partnership Development & Growth
Scotiabank
Ottawa, ON
Skilled in using market intelligence, data and analytics to evaluate opportunities, establish performance measures and inform decisions.
Added 1 hour ago
JS
Junior Data Analys
Je Suis Copa
Canada
- Full-time
Career progression into Data Analyst, Business Analyst, BI Analyst, Data Scientist, or Analytics Manager roles.
Added 1 hour ago
K
Media Planning Manager
Klick
Toronto, ON
- Full-time
…sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology…
Added 1 hour ago
Account Executive, Enterprise Ad Sales - CPG
DoorDash Canada
Toronto, ON
As a Sales & Partnerships Manager, you will build partnerships that create tangible value for both DoorDash and advertisers. In this role, you will manage the ads strategy across a focused…
Added 1 hour ago
SJ
Associate Brand Manager
So Jobs
Montreal, QC
- $78,300 to $102,300 CAD / year
- Full-time
Bachelor's degree in Business, Marketing, Finance, Economics, Analytics, or a related field.
Added 2 hours ago
B
Digital Experience Specialist, Web & Optimization
Beanfield
Toronto, ON
- Full-time
…working across content, SEO, personalization, experimentation, analytics and performance. You’ll use a mix of customer journey thinking and data to understand how people are using the site,…
Added 2 hours ago
PG
Senior Manager Agile Program Management
Publicis Groupe Holdings B.V
Calgary, AB
- Full-time
Expertise in digital and/or martech transformation work, with a record of delivering programs across digital/marketing technology, customer data, and engagement platforms.
Added 3 hours ago
MB
Territory Manager - Sudbury
Moosehead Breweries
Sudbury, ON
- $60,000 to $72,000 CAD / year
- Full-time
…Moosehead Beer Portfolio across Sudbury, Ontario. The Territory Manager is accountable for delivering Volume, Distribution, Retail Execution and Call Compliance standards that grow…
Added 3 hours ago
TC
Learning & Development Manager
Takeda Canada Inc.
Toronto, ON
- Full-time
The Manager, Learning & Development serves as a trusted partner and advisor to Takeda Canada’s commercial teams and the broader organization. The role is responsible for initiating,…
Added 3 hours ago
TC
Insights & Analytics Manager
Takeda Canada Inc.
Toronto, ON
- Full-time
The Manager, Insights & Analytics provides commercial decision support to the Canadian commercial organization, turning commercial, CRM, omnichannel, market, and customer data into insight…
Added 8 hours ago
NS
Marketing Manager
NOAZA Studios
Toronto, ON
- Full-time
Role Description The Marketing Manager will lead the development and execution of marketing strategies that elevate Noaza Studios’ brand and drive qualified inquiries from couples and…
Added 8 hours ago
CG
Performance Marketing Manager
CSC Generation
Toronto, ON
- Full-time
We are looking for a Performance Marketing Manager to manage our customer acquisition and retention. You will own channel-level budgets, run campaigns, and directly run a high cadence of…
Added 9 hours ago
MB
Sr Business Applications Developer
Maison Birks
Montreal, QC
- Full-time
…across Microsoft technologies. You’ll partner with e-commerce, marketing, operations, data, quality assurance, and business teams to turn needs into secure, reliable, scalable…
Added 9 hours ago
CC
Advertiser Account Manager
Creative Clicks
Toronto, ON
- Full-time
Advertiser Account Manager – Performance Marketing
Added 9 hours ago
GW
Manager, Practice Operations and Initiatives
Gowling WLG
Ottawa, ON
- $101,000 to $125,000 CAD / year
- Full-time
The Manager, Practice Operations and Initiatives leads the execution of strategic priorities and operational improvements across the Firm's practice groups. Reporting to the Senior Practice…
Added 10 hours ago
OT
Client Success Services Program Manager
Open Text Corporation
Waterloo, ON
- Other
Apply automation, AI-enabled solutions, Client data, analytics, and digital engagement to improve Client experiences and operational efficiency.
Added 10 hours ago
O
National Accounts Director
OPENLANE
Brampton, ON
- $100,000 to $125,000 CAD / year
- Full-time
Data Analytics Fluency: Advanced ability to analyze client metrics, including inventory pipelines, conversion rates, and macro-economic factors to determine client health and provide…
Added 10 hours ago
J
Manager, Vendor Relations
Jobgether
Canada
- Full-time
We are seeking a strategic and commercially minded Vendor Relations Manager to build strong supplier partnerships and drive revenue and margin growth across a large retail network. In this…
Added 11 hours ago
J
Manager, Vendor Relations
Jobgether
Canada
- Full-time
We are seeking a strategic and commercially minded Vendor Relations Manager to build strong supplier partnerships and drive revenue and margin growth across a large retail network. In this…
Added 11 hours ago
PM
Integrated Media & Social Strategy Sr Specialist
Philip Morris International
Toronto, ON
- Full-time
Define KPIs and translate audience and performance data into recommendations.

Adelphi Group

Planning Associate Director

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Planning Associate Director

The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.

Key Responsibilities

Strategic thinking and media fluency - Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
Communication - Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
Problem solving and judgment - Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
Proactive ownership and sense of urgency - Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
Attention to detail and quality control - Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
Measurement orientation - Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
Relationship and team leadership - Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.

Skills

Desired Skills & Experience

Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills
Client relationship development and management
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
Understanding of the Digital marketing technologies, including adtech and martech solutions

Experiences

Bachelor’s degree and MBA preferable or related degree.
Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
Experience working with global teams at large Fortune 2000 companies
Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
Familiarity with multi-channel measurement and attribution solutions
Collaborating within an agency and with extended marketing council of agencies

70,000-80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Planning Associate Director is responsible for unearthing consumer insights to define target audiences and drive business goals through strategic media planning. They will lead agency teams, manage client relationships, and ensure high-quality, actionable media recommendations.

Requirements

Candidates should possess a bachelor's degree, with an MBA being preferable, and have a background in strategy, digital marketing, or consulting. Strong analytical skills, experience with complex data sets, and familiarity with multi-channel media and attribution solutions are required.

Skills

Media Planning
Strategic Planning
Data Analytics
Consumer Insights
Project Management
Digital Marketing
Adtech
Martech
Audience Segmentation
Attribution Modeling
KPI Analysis
Communication
Problem Solving
Team Leadership
Quantitative Research
Qualitative Research

Visa sponsorship

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Keywords

Media Planning
Media Buying
Consumer Insights
Strategic Planning
Analytics
Digital Marketing
Adtech
Martech
DMP
Acxiom
Attribution
KPIs
Project Management
CRM
Social Media
Search
TV
Mobile
Data Solutions
Audience Building
Consulting
Database Marketing
Communication Strategy
Omnicom
PHd

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