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Added 26 mins ago
Research Associate (Limited Term)
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Toronto, ON
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Adelphi Group

Planning Associate Director

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Planning Associate Director

The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.

Key Responsibilities

Strategic thinking and media fluency - Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
Communication - Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
Problem solving and judgment - Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
Proactive ownership and sense of urgency - Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
Attention to detail and quality control - Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
Measurement orientation - Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
Relationship and team leadership - Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.

Skills

Desired Skills & Experience

Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills
Client relationship development and management
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
Understanding of the Digital marketing technologies, including adtech and martech solutions

Experiences

Bachelor’s degree and MBA preferable or related degree.
Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
Experience working with global teams at large Fortune 2000 companies
Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
Familiarity with multi-channel measurement and attribution solutions
Collaborating within an agency and with extended marketing council of agencies

70,000-80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Planning Associate Director is responsible for unearthing consumer insights to define target audiences and drive business goals through strategic media planning. They will lead agency teams, manage client relationships, and ensure high-quality, actionable media recommendations.

Requirements

Candidates should possess a bachelor's degree, with an MBA being preferable, and have a background in strategy, digital marketing, or consulting. Strong analytical skills, experience with complex data sets, and familiarity with multi-channel media and attribution solutions are required.

Skills

Media Planning
Strategic Planning
Data Analytics
Consumer Insights
Project Management
Digital Marketing
Adtech
Martech
Audience Segmentation
Attribution Modeling
KPI Analysis
Communication
Problem Solving
Team Leadership
Quantitative Research
Qualitative Research

Visa sponsorship

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Keywords

Media Planning
Media Buying
Consumer Insights
Strategic Planning
Analytics
Digital Marketing
Adtech
Martech
DMP
Acxiom
Attribution
KPIs
Project Management
CRM
Social Media
Search
TV
Mobile
Data Solutions
Audience Building
Consulting
Database Marketing
Communication Strategy
Omnicom
PHd

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