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Added 5 days ago
T
Senior Business Program Analyst
TD
Toronto, ON
- Full-time
The Senior Business Program Analyst will support the implementation and growth of Wealth's iD8 capability through data analysis, reporting, and communications, and will collaborate closely…
Added 5 days ago
T
Manager, Customer Experience II
TD
Yorkton, SK
- Full-time
…experience? If so, then apply with us today for the position of Manager Customer Experience and offer your expertise in creating meaningful and memorable customer…
Added 5 days ago
T
Manager, Business Management
TD
Toronto, ON
- Full-time
Within Canadian Commercial Banking Portfolio Management & Governance (PMaG), the Manager, Business Management is an individual contributor responsible for leading and integrating key…
Added 5 days ago
CC
Bilingual Senior Service Manager - Hybrid
Canon Canada
Montreal, QC
- $117,100 to $131,800 CAD / year
- Full-time
As the Senior Service Manager, you will be responsible for executing and driving regional change under the strategic direction of the Director of Service. You will optimize regional P&L,…
Added 5 days ago
AG
Search Lead
Adelphi Group
Toronto, ON
- Full-time
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable…
Added 5 days ago
W
Senior Project Manager (Experiential Production)
Wasserman
Toronto, ON
- Full-time
This role is part of our Toronto team and is based at THE·TEAM’s full-service warehouse in Oakville, with an on-site requirement of five days per week
Added 5 days ago
Senior Project Coordinator
Scotiabank
Toronto, ON
The Delivery Manager supports the planning, coordination, and delivery of projects within the Enterprise Delivery Office (EDO) Wealth Management portfolio. This role is primarily focused on…
Added 5 days ago
D
ServiceNow Cyber Sales Executive (Senior Manager)
Deloitte
Toronto, ON
- Full-time
…to develop relationships with ServiceNow, our leadership and client service partners, Senior Executives in target companies, to identify opportunities that will generate top-line…
Added 5 days ago
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Technical Delivery Manager
Deloitte
Toronto, ON
- Full-time
Lead end to end client projects and own planning and execution including acting as the primary key contact for the client.
Added 5 days ago
MN
Senior Account Manager
Mosaic North America
Toronto, ON
- Full-time
We're looking for a Senior Account Manager to join our B2B Experiential Marketing team, serving as a strategic client leader and trusted partner while driving the planning and execution of…
Added 5 days ago
MN
Senior Account Manager
Mosaic North America
Vancouver, BC
- Full-time
We're looking for a Senior Account Manager to join our B2B Experiential Marketing team, serving as a strategic client leader and trusted partner while driving the planning and execution of…
Added 5 days ago
D
Senior Consultant or Manager, Zero Trust Architecture
Deloitte
Toronto, ON
- Full-time
As a Senior Consultant or Manager in our Zero Trust practice, you will be a trusted advisor to Deloitte clients as they modernize how they secure access for their users, devices,…
Added 5 days ago
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Manager, Strategic & Technology Change - Organization & Work Transformation
Deloitte
Winnipeg, MB
- Full-time
Working closely with senior client leaders and multidisciplinary Deloitte teams, you will translate transformation objectives into practical change plans. Depending on the engagement, this…
Added 5 days ago
PI
Project Technologist/Senior Project Technologist Hazourdous Materials
Pinchin in Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
Pinchin is seeking a Project Technologist/Senior Project Technologist to join our HAZ/IEQ team in Barrie. The role reports to the Operations Manager.
Added 5 days ago
RB
Senior Manager, Social Content & Communities
Royal Bank of Canada
Toronto, ON
- Full-time
…Canada's most recognized brands. We're looking for an experienced Senior Manager, Social Content & Communities to lead how RBC Direct Investing shows up across social: turning complex…
Added 5 days ago
RB
Relationship Manager, Commercial Financial Services
Royal Bank of Canada
Ottawa, ON
- Full-time
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has…
Added 5 days ago
SC
Relationship Manager/Senior Relationship Manager - Commercial Markets
Servus Credit Union
Edmonton, AB
- Full-time
We are hiring for a full-time Relationship Manager or Senior Relationship Manager in our Commercial Markets - Edmonton Region.
Added 5 days ago
T
Senior Treasury Liquidity Measurement Analyst
TD
Toronto, ON
- Full-time
…career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future…
Added 5 days ago
T
Manager, Customer Experience Trainee
TD
Calgary, AB
- Full-time
…experience? If so, then apply with us today for the position of Manager Customer Experience and offer your expertise in creating meaningful and memorable customer…
Added 5 days ago
B
Senior Compliance Officer, Capital Markets Regulatory Enquiries & Governance (12-months Contract)
BMO
Toronto, ON · FCP
- Full-time
Minimum 5 years of relevant experience, ideally at a more senior level.
Added 5 days ago
PC
Project Technologist/Senior Project Technologist Hazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
Pinchin is seeking a Project Technologist/Senior Project Technologist to join our HAZ/IEQ team in Barrie. The role reports to the Operations Manager.
Added 5 days ago
EC
Senior Account Manager, Prairies
Esri Canada
AB · Edmonton, AB
- Full-time
Esri Canada has an exceptional opportunity for a full-time Senior Account Manager to join our Sales team in the Prairies region.
Added 5 days ago
BT
Manager, CFO
Baker Tilly
AB · Calgary, Alberta
- Full-time
We are currently seeking an experienced, motivated and client-driven individual to join our CFO team as a Manager, to assist us in providing service excellence, ensuring all aspects of our…
Added 5 days ago
LM
Senior Compensation Analyst, Total Rewards
Liberty Mutual Canada
Remote, Canada
- Temporary
- Remote
Senior Compensation Analyst, Total Rewards (12-month Contract)
Added 5 days ago
Senior Renewable Power Engineer
Hatch
Mississauga, ON
Looking to take the next step in your career? Hatch is seeking a Senior Engineer, Renewable Power interested in the integration of Utility Scale Solar PV, wind, and BESS, to work as part of…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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Jobs in Canada