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Added 1 min ago
UO
Systems Administrator Operations
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Data Centre Services, the Systems Administrator Operations works as part of a team to ensure the operational effectiveness of the university’s servers, storage and…
Added 1 min ago
CR
Active Living Manager
COGIR Real Estate
Ottawa, ON
- Full-time
As our next Active Living Manager you are an energetic, vibrant, and creative leader who thrives on assessing residents' needs. You will be responsible for enhancing the quality of life for…
Added 17 mins ago
SU
Corporate Security Officer (CSO) , Canada
Saab UK
Ottawa, ON
- Full-time
…delivering advanced capabilities, training and sustainment services to the Department of National Defence, Canadian Armed Forces, public safety and commercial customers across Canada. Saab…
Added 31 mins ago
PH
Privacy and Security Analyst, BC Health Workday
Provincial Health Services Authority
BC · British Columbia, Canada
- Full-time
…part of the BC Health Human Resources Strategy to transform HR services. Designed by Workday Canada, the new provincial platform will replace existing HR and payroll systems in the health…
Added 31 mins ago
CH
Winter 2026/27 - Hospitality Services - CMH Purcell
CMH Heli-Skiing & Summer Adventures
BC · British Columbia, Canada
- Full-time
Position Title: Hospitality Services, CMH Purcell
Added 31 mins ago
WC
(CAN) Customer Service Manager
Walmart Canada
Peace River, AB
- $15 CAD / hour
- Full-time
Position Summary...Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In…
Added 31 mins ago
M
Building Manager
Morguard
Mississauga, ON
- Full-time
The Building Manager is accountable to the Property Manager for supervision and coordination all daily and periodic activities related to cost-efficient planning and safe maintenance of the…
Added 31 mins ago
PC
Project Technologist/Senior Project TechnologistHazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
…America. Our teams bring together expertise in environmental services, compliance, building science and resiliency, occupational health and safety, sustainability, and engineering. We help…
Added 31 mins ago
WC
Self Checkout Attendant
Walmart Canada
ON · Simcoe, ON
- Full-time
Supports the promotion of company sponsored programs, including credit card services, product protection plans, and charitable initiatives, when applicable.
Added 31 mins ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 31 mins ago
PH
Project Coordinator
Provincial Health Services Authority
Vancouver, BC
- Full-time
A Bachelor’s degree in Health or Social Sciences, or Business Administration plus 2-3 years in a Project Coordinator or Policy Analyst role in a health, social services, government, or…
Added 31 mins ago
A
Project Manager III
Affinity
Richmond, BC
- Contract
On behalf of our public-sector client, Affinity is seeking a Project Manager III. The successful candidate will work with senior executives to help define and shape a major business…
Added 31 mins ago
WC
(CAN) Préposé aux caisses libre-service
Walmart Canada
Quebec, QC
- Contract
Supports the promotion of company sponsored programs, including credit card services, product protection plans, and charitable initiatives, when applicable.
Added 31 mins ago
BI
Broadcast Manager - Dead by Daylight | Gestionnaire des diffusions - Dead By Daylight
Behaviour Interactive
Montreal, QC
- Full-time
…UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney,…
Added 31 mins ago
PC
Forensic and Dispute Services Senior Manager (Bilingual FR/EN)
PwC Canada
Quebec, QC
- Full-time
As a Forensic and Dispute Services Senior Manager (Bilingual FR/EN), you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service…
Added 31 mins ago
ME
Manager, Tax
Manning Elliott LLP
Abbotsford, BC
- $105,000 to $125,000 CAD / year
- Full-time
The Manager, Tax will be responsible for managing and delivering tax compliance and tax planning services for a diverse range of clients, while driving business growth and ensuring the…
Added 31 mins ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
As a Manager within the Operations and Supply Chain Consulting practice, you will become a leader in one of the fastest growing and most entrepreneurial groups within RSM. You will have the…
Added 31 mins ago
T
Business Banking Specialist
TD
Montreal, QC
- Full-time
Reporting into the Team Manager, BBS you will engage small business customers in conversations to understand and meet their current Business Account opening, Term and Trust Products and…
Added 31 mins ago
T
Commercial Banking Intern / Co-Op
TD
Windsor, ON
- Full-time
TD Commercial Banking provides financial solutions to North American businesses. Our broad range of products and services allows us to meet the needs of our clients in every sector,…
Added 31 mins ago
B
Senior Manager, Learning & Knowledge Management
BMO
Toronto, ON · YNG
- Full-time
The Senior Manager will work across a broad stakeholder and subject matter expert community to translate complex requirements and program changes into clear, practical, and actionable…
Added 31 mins ago
C
Senior Manager, Safety Management System & Safety Culture
CAE
Montreal, QC
- Full-time
The Senior Manager, Safety Management System & Safety Culture serves as CAE's lead for the development, governance, promotion and continual improvement of the Global Safety Management…
Added 31 mins ago
AG
Ramp Duty Manager - Ground Operations
Alliance Ground International
Richmond, BC · YVR Airport
- Full-time
…career take off with Alliance Ground International as a Duty Manager! Ideal candidates will have at least three years of ramp agent experience and three years of progressive aviation…
Added 31 mins ago
Senior Manager, Enterprise Capabilities
City of Vancouver
Vancouver, BC
The Senior Manager: Enterprise Capabilities, Technology Services is responsible for planning, directing and co-ordinating the operations and strategic development of services and products…
Added 46 mins ago
AT
Senior Administrator
Arrow Transportation Systems Inc.
Fort St. James, BC
- Full-time
Benefits: Employer-paid benefits package, including dental, prescription drugs, paramedical services, life insurance, short- and long-term disability coverage, and more.
Added 46 mins ago
AT
Recruitment and HR Coordinator
Arrow Transportation Systems Inc.
Kamloops, BC
- Full-time
Benefits: Employer-paid benefits package, including dental, prescription drugs, paramedical services, life insurance, short- and long-term disability coverage, and more

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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