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Added 16 mins ago
B
Graphic Designer
BGBx
Canada
- Full-time
Reporting to the Studio Manager, this role partners with Creative, Project Management, Print Production, Account Services, Editorial, and other cross-functional teams to ensure deliverables…
Added 16 mins ago
EI
Senior Municipal Engineer
Egis in Canada
Calgary, AB
- $130,000 to $170,000 CAD / year
- Full-time
…multi-disciplinary inputs such as watermain systems, stormwater and sanitary services, utility coordination, and drainage design, within a consulting engineering delivery framework aligned…
Added 16 mins ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
…trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer…
Added 16 mins ago
BI
Broadcast Manager – Dead by Daylight
Behaviour Interactive
Montreal, QC
- Full-time
…South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony,…
Added 16 mins ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 16 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI…
Added 16 mins ago
AD
Onsite Print Specialist
ARC Document Solutions
Winnipeg, MB
- Full-time
environment to support, process and maintain orders for reprographic services; bindery and wrapping for delivery. Use of various print equipment/machinery to produce and finish jobs to…
Added 17 mins ago
B
Senior Marketing Manager, Lifecycle, Digital Investing
BMO
Toronto, ON · FCP
- Full-time
…implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign…
Added 31 mins ago
CF
Mess Administrative Assistant
Canadian Forces Morale and Welfare Services
Wainwright, AB
- Full-time
…one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and…
Added 32 mins ago
S
Senior Electrical Engineer- Water
Stantec
Calgary, AB
- Full-time
Act as technical lead and/or project manager on electrical projects.
Added 46 mins ago
BL
Client Relations & Business Development Specialist
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
Reporting to the Senior Manager, Client Relations and Business Development, the BD Specialist works with members of the Vancouver office and assigned national practice and industry groups…
Added 46 mins ago
E
Performance Marketing Manager
ecobee
Toronto, ON
- Full-time
…while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re…
Added 47 mins ago
AI & Risk - Senior Manager - Risk Consulting
EY
Montreal, QC
EY’s Financial Services Risk Management (FSRM) practice is a consulting unit that provides risk management support to banks, insurers and asset managers. Our AI& Risk team includes…
Added 47 mins ago
SI
Product Manager, Bitmoji
Snap Inc.
Toronto, ON
- Full-time
…more human, in addition to Bitmoji, Saturn, and other digital…
Added 1 hour ago
ST
Customer Success Account Manager
STEMCELL Technologies
Burnaby, BC · Canada - BC, Burnaby, Production Way, Onsite
- Full-time
Are you passionate about software and eager to make an impact in the biotechnology industry? STEMCELL Technologies is seeking a Customer Success Account Manager to join our STEMSOFT team!
Added 1 hour ago
TB
Digital & eCommerce Specialist
The Beer Store
Bolton, ON
- Full-time
…business. Across our Retail Stores, Distribution Centres, Draught Services, Customer Experience Centre, and Corporate Office, our team brings passion, expertise, and a commitment to…
Added 1 hour ago
R
Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)
Radio-Canada
Quebec, QC
- Full-time
This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.
Added 1 hour ago
R
Manager, Sales – Montreal (Media Solutions) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.
Added 1 hour ago
MS
Data Lifecycle Management (DLM) Specialist (Hybrid) / Spécialiste de la gestion du cycle de vie des données (hybride)
Morgan Stanley
Montreal, QC
- Full-time
Since 1935, Morgan Stanley is known as a global leader in financial services, always evolving and innovating to better serve our clients and our communities in more than 40 countries around…
Added 1 hour ago
GM
Sales and Education Specialist - Gatineau & Ottawa
Groupe Marcelle
Gatineau, QC
- $58,000 to $62,000 CAD / year
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of…
Added 1 hour ago
AG
Search Lead
Adelphi Group
Toronto, ON
- Full-time
…data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI…
Added 1 hour ago
Graphic Designer
BGBx
ON
Reporting to the Studio Manager, this role partners with Creative, Project Management, Print Production, Account Services, Editorial, and other cross-functional teams to ensure deliverables…
Added 1 hour ago
W
Senior Project Manager (Experiential Production)
Wasserman
Toronto, ON
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 1 hour ago
HI
Auto Mobile Advisor
HUB International
Kelowna, BC
- Full-time
We’re creative thinkers and determined doers, guided by values that show up in how we work together: with empathy, adaptability, accountability and a genuine commitment to one another’s…
Added 1 hour ago
HI
Auto Mobile Associate
HUB International
Cranbrook, BC
- Full-time
We’re creative thinkers and determined doers, guided by values that show up in how we work together: with empathy, adaptability, accountability and a genuine commitment to one another’s…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

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Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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