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Added 13 mins ago
DR
General Manager
DMC Recruitment Group
SK · Saskatchewan, Canada
- Full-time
Recruit, coach, and lead warehouse, delivery, and office personnel.
Added 13 mins ago
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Network Technical Project Manager, Vice President
Citi
Mississauga, ON · Toronto, ON
- Full-time
The Network Technical Project Manager is a senior-lead position responsible for the successful execution of complex, strategic, enterprise-wide technology initiatives critical to Citi’s…
Added 28 mins ago
GP
Product Manager (Enterprise AI)
Global Pharma Tek
ON · Ontario, Canada
- Contract
…opportunity identification and intake through prioritization, delivery, adoption, and benefits realization. Working across business, Data & AI, Technology, and governance teams, the role…
Added 28 mins ago
LC
Staff Data Engineer - Retail Media Platform
Loblaw Companies Limited
Toronto, ON
- Full-time
As a Staff Data Engineer on the Retail Media Platform team, you will lead the design and evolution of large-scale data platforms and backend systems supporting measurement, reporting,…
Added 29 mins ago
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Scotiabank
ON · Toronto, ON
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…
Added 29 mins ago
E
Director of Care - Full Time - Halton Hills
Extendicare
Georgetown, ON · Halton Hills, ON · LTC - Halton Hills (Lindsay Crt.)
- Full-time
…operations within a long-term care home. This role ensures the delivery of exceptional resident-centered care in alignment with Extendicare standards, accreditation requirements, and…
Added 29 mins ago
EF
Paralegal, Legal Operations
Element Fleet Management
Toronto, ON
- Full-time
…Technology, Operations, and other business partners, you will lead cross-functional improvements and provide subject-matter guidance that supports efficient, scalable legal service…
Added 29 mins ago
E
Manager, Product Strategy & Operations
eBay
Toronto, ON
- Full-time
At eBay, we offer an outstanding chance to lead and innovate within our Services & Experience portfolio, spanning ads, shipping, payments, monetization, compliance, and risk. As the…
Added 43 mins ago
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Manager, Business Analyst - CHAPS / High-Value Payments
Cognizant
Toronto, ON
- Full-time
Lead stakeholder workshops; create BRDs, functional requirements, user stories, acceptance criteria, process flows, data mappings, and gap analyses; and support solution design, SIT/UAT,…
Added 43 mins ago
AI
Principal Consultant – AWS Data Platforms & Agentic AI
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Toronto, ON
- Full-time
Lead architecture and engineering across Enterprise Data Platforms, Data Fabric, Data Products, Data Marketplace, BI and Agentic AI.
Added 43 mins ago
AI
Data & Analytics Solutions Architect - AI platforms, AWS, Databricks
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Toronto, ON
- Full-time
We are hiring a senior Data & Analytics Solutions Architect to lead the design of enterprise data, analytics, and AI platforms using AWS and Databricks. This role combines hands-on…
Added 43 mins ago
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Product Owner - Digital Enablement
Sanofi
Toronto, ON
- Full-time
We're looking for a Product Owner to drive the discovery, delivery, and continuous improvement of a connected suite of digital portfolio products. You'll work at the intersection of user…
Added 57 mins ago
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Data Scientist
Raise
Calgary, AB
- Full-time
Supply Chain Management (SCM) Data, Innovation & Analytics is seeking an experienced Data Scientist with strong Databricks expertise to design, develop, and operationalize scalable Supply…
Added 57 mins ago
MC
Manager – Banking Cloud & Platform Engineering (35857)
Myticas Consulting
Toronto, ON
- Full-time
…work across business, architecture, engineering, security, data, and delivery teams to shape and lead enterprise technology…
Added 57 mins ago
S
Produce - Supervisor Produce TF
Sobeys
Surrey, BC
- Full-time
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 57 mins ago
SC
BIM Modeller – Electrical
SYSTRA Canada
Toronto, ON
- $65,000 to $85,000 CAD / year
- Full-time
BIM Coordinator / BIM Manager / Electrical Lead Engineer
Added 57 mins ago
NC
Business Analyst (12 month term)
NAV CANADA
Ottawa, ON
- Full-time
…opportunities for innovation and service improvement, and may act as a lead on moderately complex to complex…
Added 58 mins ago
CT
AVP, CTR Promo Strategy & Programs
Canadian Tire Corporation
Toronto, ON
- Full-time
…Canada better.” The company continues to invest in technology, data, omnichannel capabilities, customer experience, and enterprise transformation while maintaining a strong connection to…
Added 1 hour ago
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Information Technology - Senior/Lead, Data Visualization Engineer, Product Business Technology
Aritzia
Vancouver, BC
- Full-time
…designing, implementing, and continuously improving technology, data, analytics, and AI solutions in support of our Planning, Buying, Allocation and Pricing workflows. As the Senior Lead…
Added 1 hour ago
O
Lead HR Technology Business Analyst
OpenText
Waterloo, ON
- Full-time
…employees and HR teams experience technology every day. As a Lead HR Technology Business Analyst, you’ll help shape and optimize solutions across Recruiting, Onboarding, and HR Shared…
Added 1 hour ago
AG
Search Lead
Adelphi Group
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 1 hour ago
M
Sr. Specialist, Risk Oversight and Policy Support
Manulife
Toronto, ON
- Full-time
…consultative professional who is comfortable working across data, policies and stakeholders, and who takes pride in managing large-scale sales oversight programs, supporting sales practice…
Added 1 hour ago
Director of Firmware Engineering
Celero Communications, Inc.
Ottawa, ON
Celero is seeking an experienced, hands-on, and strategic Director of Firmware Engineering to lead the architecture, development, and validation of embedded firmware for our next-generation…
Added 1 hour ago
BO
Senior Developer, Dynamics 365 and Power Platform
Bank of Canada
Toronto, ON
- Full-time
Lead by the Director, Supervision Portfolio , you will join a dynamic and highly skilled team working together to design, develop, and support our regulatory IT platform built on the Power…
Added 1 hour ago
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Technical Delivery Manager
Deloitte
Toronto, ON
- Full-time
Set product direction and lead delivery from ideation through launch, including key milestones, demos and release planning.

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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