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Added 13 mins ago
R
Senior IT Program Manager
Raise
Toronto, ON · North York, ON
- Full-time
…risks and dependencies, and provides clear executive-level reporting so that outcomes are delivered within approved scope, schedule, cost and quality…
Added 13 mins ago
KB
Boom Truck Driver, Class 3E
Kent Building Supplies
Sussex, NB
- Full-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 13 mins ago
FH
Guest Services Captain
Fairmont Hotels & Resorts
Whistler, BC
- Full-time
Lead and supervise the Guest Services team while ensuring all service standards are followed
Added 13 mins ago
J
Project Manager (Mining)
JobsMedia.io
Montreal, QC
- Full-time
Our client, a recognized company in the mining sector, is looking for a Project Director to lead the planning, execution and delivery of large-scale mining projects, from the design phase…
Added 14 mins ago
BE
Manager, Human Resources, Occupational Health & Safety
BC Energy Regulator
Fort St. John, BC
- Full-time
Manage and lead the continuous improvement of the organization’s Occupational Health and Safety program.
Added 14 mins ago
SD
Pharmacist, Hourly Part Time Day Greenlight Requisition
Shoppers Drug Mart
Woodbridge, ON
- Part-time
Ensure all requirements for documentation and control of substances under the Controlled Drugs and Substances Act and Regulations are met and reporting to Health Canada and regulatory bodies
Added 14 mins ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
The successful candidate will lead end-to-end Financial Planning & Analysis activities, execute monthly financial performance reporting, and play a key role in supporting business leaders…
Added 14 mins ago
SL
Specialist, Supplier Relationship Management
Sun Life
Waterloo, ON · Sun Life Waterloo King
- Full-time
Lead or support special projects that improve productivity, operational efficiency, administration, automation, centralization, and service delivery.
Added 14 mins ago
TS
Team Lead Warming Center– Direct Support Worker
The Salvation Army Canada and Bermuda Territory
Prince Albert, SK
- Full-time
Acts as a Team Lead for Direct Support Workers
Added 14 mins ago
TS
Direct Support Worker – Warming Centre
The Salvation Army Canada and Bermuda Territory
Prince Albert, SK
- Part-time
Work with Team Lead to provide client information that helps develop case plans, communicate effectively with clients so that they are aware of the supports, resources and rules that are…
Added 14 mins ago
C
Network Technical Project Manager, Vice President
Citi
Mississauga, ON · Toronto, ON
- Full-time
The Network Technical Project Manager is a senior-lead position responsible for the successful execution of complex, strategic, enterprise-wide technology initiatives critical to Citi’s…
Added 28 mins ago
BL
Client Relations & Business Development Specialist
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
Reporting to the Senior Manager, Client Relations and Business Development, the BD Specialist works with members of the Vancouver office and assigned national practice and industry groups…
Added 28 mins ago
UO
Communications & PR Specialist
University of Niagara Falls Canada
Niagara Falls, ON
- $65,000 to $75,000 CAD / year
- Full-time
The primary purpose of the Communications and PR Specialist position is to lead and manage communications and PR strategy for the University of Niagara Falls Canada. The Communications and…
Added 28 mins ago
K
Lead, Business Operations - Payward Services
Kraken
Canada
- Full-time
As a Lead, Business Operations, you’ll be the operating generalist for PWS. Your core is partner launch and the operating rhythm behind the business, and from there you’ll take on whatever…
Added 28 mins ago
E
Performance Marketing Manager
ecobee
Toronto, ON
- Full-time
Lead our creative testing and analytics practice to diagnose creative fatigue early and identify what's driving performance across hook, format, messaging theme, and production style, then…
Added 28 mins ago
HT
Software Validation Technologist
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 28 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 28 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 28 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.
Added 28 mins ago
HT
Test Engineering Technologist
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 28 mins ago
ST
Apprenticeship Training Specialist
Skilled Trades Ontario / Métiers spécialisés Ontario
Mississauga, ON
- Full-time
Reporting to: Manager, Apprenticeship Training and Partnerships
Added 28 mins ago
Y
Marketing Events Specialist - SaaS B2B
YuJa
Toronto, ON · North York, ON
- $60,000 to $65,000 CAD / year
- Full-time
…and conference initiatives. This role will drive engagement, lead generation, and brand presence through virtual and in-person events. The ideal candidate is confident in front of the…
Added 28 mins ago
FV
Manager, Strategic Relationships and Partnerships
Fraser Valley Health Care Foundation
Abbotsford, BC
- Full-time
Set the Foundation's grant strategy with the CEO and lead grant applications and reporting.
Added 28 mins ago
PO
Analyste d’affaires (FICO) - Business Analyst (FICO)
Port of Montreal
Montreal, QC
- Full-time
Reporting to the Head of Business Applications and Operational Performance, the FICO Business Analyst is responsible for planning, coordinating, and implementing SAP processes to support…
Added 28 mins ago
KB
Gatehouse Associate
Kent Building Supplies
Halifax, NS
- Part-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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