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Added 12 mins ago
DR
General Manager
DMC Recruitment Group
SK · Saskatchewan, Canada
- Full-time
On behalf of our client, a leader in garage door manufacturing and distribution, we are seeking a hands-on General Manager to lead a Saskatoon distribution center. This role will oversee…
Added 12 mins ago
PC
Workforce Planner (Capex)
Phase Consulting
ON · Ontario, Canada
- Contract
The site is at the front end of a multi-billion-dollar programme expected to run for 5 to 10 years, with underground development, plant and infrastructure growth, shutdowns and continuous…
Added 12 mins ago
S
Machining Production Manager
Safran
Mirabel, QC
- Full-time
The manager is responsible for all operations of a value chain to ensure performance in terms of delivery, production, efficiency, quality, and health, safety, and environment (HSE). Under…
Added 12 mins ago
CF
Mess Administrative Assistant
Canadian Forces Morale and Welfare Services
Wainwright, AB
- Full-time
Under the direction of the Mess Manager, the Administrative Assistant – Mess provides administrative support, such as research, data entry and compilation, record keeping, creating…
Added 12 mins ago
J
Major Account Manager
JobsMedia.io
Mascouche, QC
- Full-time
We are seeking an experienced Key Account Manager for a large company in the industrial sector. This individual will assume strategic responsibility for a portfolio of key accounts, with a…
Added 13 mins ago
S
Senior Civil Engineer- Water
Stantec
Burnaby, BC
- Full-time
…work as a technical engineer, project technical lead, project manager or a combination of roles to guide the projects to successful outcomes for the communities we work with. As a senior…
Added 13 mins ago
BE
Manager, Human Resources, Occupational Health & Safety
BC Energy Regulator
Fort St. John, BC
- Full-time
The Manager, Human Resources, Occupational Health & Safety (Manager) is responsible for advancing a healthy, safe, and inclusive work environment across the BCER. With a primary focus on…
Added 13 mins ago
UO
Energy Conservation Engineer
University of British Columbia
Vancouver, BC · UBCV | Campus Energy Centre (CEC)
- $9,599.75 to $14,385.5 CAD / month
- Full-time
- Providing sustainable energy expertise into major project design/development process, climate plans, green building plans, sustainability reporting and behavior change programs;
Added 13 mins ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 13 mins ago
T
Product Control Analyst
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 13 mins ago
C
Network Technical Project Manager, Vice President
Citi
Mississauga, ON · Toronto, ON
- Full-time
…individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their…
Added 13 mins ago
C
Home Centre Associate (Full-Time) - Red Deer - Central Alberta Co-op
Co-op
Red Deer, AB
- Full-time
Leadership Development Program: Take advantage of growth opportunities and advance your career within our organization. Select the link for more information:
Added 27 mins ago
HI
Project Manager
HRbrain Inc.
Montreal, QC
- Contract
We are looking for a Project Manager! Reach out if you are interested and feel free to refer friends/colleagues!
Added 27 mins ago
S
Replenishment - Manager Replenishment (In Store)
Sobeys
Saskatoon, SK
- Full-time
Provide leadership and direction to replenishment teams across all departments to achieve sales, profit, and labour targets.
Added 27 mins ago
GP
Product Manager (Enterprise AI)
Global Pharma Tek
ON · Ontario, Canada
- Contract
Role Summary: The Product Manager, Enterprise AI will provide end-to-end product leadership for priority AI initiatives, from opportunity identification and intake through prioritization,…
Added 28 mins ago
IR
Regional Patient Care Manager
Interlake-Eastern Regional Health Authority
Selkirk, MB
- Full-time
Reporting to the Director Health Services, Acute Care, the Regional Patient Care Manager is accountable for providing regional professional nursing management and support for the direct…
Added 28 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 28 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 28 mins ago
ST
Apprenticeship Training Specialist
Skilled Trades Ontario / Métiers spécialisés Ontario
Mississauga, ON
- Full-time
Reporting to: Manager, Apprenticeship Training and Partnerships
Added 28 mins ago
SI
Manager, Health & Safety
Saputo Inc.
Port Coquitlam, BC
- Full-time
…in the Atlantic region. Providing guidance to the location’s leadership team as with our employees to adopt best behavior and procedures to reflect the priority and focus we have on health…
Added 28 mins ago
UO
Manager, Program Facilitation, Institutional Programs
University of Calgary
Calgary, AB
- Full-time
The Office of Research Services in VP Research is currently seeking a Full-time Limited Term Manager for approximately 12 months.
Added 28 mins ago
SR
AI & Data Governance Program Manager
Swim Recruiting
Vancouver, BC
- $80 to $90 CAD / hour
- Contract
As a result of investment in AI our client is seeking a Program Manager for their AI and Data Governance program, owning the day-to-day operations and roadmap that help enterprise data and…
Added 28 mins ago
FV
Manager, Strategic Relationships and Partnerships
Fraser Valley Health Care Foundation
Abbotsford, BC
- Full-time
As Manager, Strategic Relationships and Partnerships, you will lead the Foundation's major gifts, legacy giving, grants and partnerships with businesses, foundations and community…
Added 28 mins ago
AE
Civil Engineer
Associated Engineering
Vancouver, BC
- Full-time
…related to transportation infrastructure including options development, planning, design, tendering and contract administration. You will have hands-on involvement leading and preparing…
Added 28 mins ago
P&
Gestionnaire, stratégie et planification financière (FP&A) / Manager FP&A Strategy
Pratt & Whitney
Longueuil, QC
- Full-time

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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