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Added 3 mins ago
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Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…
Added 3 mins ago
AT
Recruitment and HR Coordinator
Arrow Transportation Systems Inc.
Kamloops, BC
- Full-time
Support employer branding and recruitment marketing by reviewing and recommending updates to the company website, career page, Indeed employer page, social media, signage, and related…
Added 3 mins ago
A
Food & Beverage Administrator
AccorHotel
Whistler, BC
- Full-time
Partner with Culinary, Finance, People & Culture, Marketing, and operational teams to ensure seamless communication, collaboration, and execution of departmental initiatives.
Added 3 mins ago
IB
Customer Experience Manager
Indigo Books & Music
Red Deer, AB
- From $42,500 CAD / year
- Full-time
The Customer Experience Manager is responsible for the customer experience and the store’s omni sales results. They lead a team to master Indigo’s service model and to suggest and sell…
Added 18 mins ago
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Graphic Designer
BGBx
Canada
- Full-time
Reporting to the Studio Manager, this role partners with Creative, Project Management, Print Production, Account Services, Editorial, and other cross-functional teams to ensure deliverables…
Added 18 mins ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
The Solution Architect plays a key role in shaping and delivering technology solutions that support IG's marketing, advisor engagement, and digital experience capabilities. Working closely…
Added 18 mins ago
A
Technical Program Manager
AMISEQ
Toronto, ON
- Contract
Technical Program Manager This role will be part of the Program Management Office (PMO) team within Marketing Technology (MarTech). You'll work on and lead sophisticated…
Added 18 mins ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
Support Marketing and Media Managers in reporting templates, management and presentations to clients.
Added 18 mins ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
The Solution Architect plays a key role in shaping and delivering technology solutions that support IG's marketing, advisor engagement, and digital experience capabilities. Working closely…
Added 18 mins ago
BI
Broadcast Manager – Dead by Daylight
Behaviour Interactive
Montreal, QC
- Full-time
As a Broadcast Manager, you will lead the planning, production, and execution of high-impact livestreams and video content that engage the Dead by Daylight player community, amplify brand…
Added 18 mins ago
HC
Audiologist/ Registered Hearing Instrument Practitioner - Prince George, BC
HearingLife Canada
Prince George, BC
- Full-time
Reporting to our Regional Manager, you will be responsible for delivering excellent client care demonstrated by performing the following duties and responsibilities:
Added 18 mins ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 18 mins ago
MC
National Account Manager
Midea Canada
Markham, ON
- Full-time
We are looking for an energetic and enthusiastic Account Manager to join our growing team. This position is responsible for direct sales management of assigned product categories for Midea…
Added 18 mins ago
KP
Digital Graphic Designer - Competition ID: 4803
Kwantlen Polytechnic University
Surrey, BC
- Full-time
Reporting to the Manager, Marketing Operations, this position is responsible for the creative conceptualization, design, production and coordination of print and digital marketing and…
Added 18 mins ago
OM
Analyst, Marketing Science
Omnicom Media
Toronto, ON
- Full-time
The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical…
Added 18 mins ago
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Client Relationship Management - Lead Specialist
Marsh
Montreal, QC
- Full-time
Direct and implement the sales and marketing strategy for managed accounts and growth areas leveraging an in-depth understanding of market needs and expectations, trends and internal…
Added 18 mins ago
OM
Sr. Campaign Manager, Social
Omnicom Media
Toronto, ON
- Full-time
As a Sr. Campaign Manager, Paid Social , you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and…
Added 18 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
Added 18 mins ago
Agency Partner Manager
Reddit
Toronto, ON
As an Agency Development Partnerships Manager at Reddit, you will play a key role on the Agency Development Team, working with the Agency Leads, the world’s largest Holding Companies and…
Added 18 mins ago
R
Employment Resource Supervisor
Reena
Thornhill, ON
- $71,500 CAD / year
- Full-time
Communicate issues, updates, and serious occurrences to the Program Manager through appropriate channels.
Added 18 mins ago
Branch Manager, Vancouver
Odlum Brown
Vancouver, BC
The Branch Manager, Vancouver supports advisory team members and works closely with the Vice President, Wealth Management; Head of Wealth Management Enablement; and Chief Compliance Officer…
Added 18 mins ago
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Senior Marketing Manager, Lifecycle, Digital Investing
BMO
Toronto, ON · FCP
- Full-time
Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience.…
Added 33 mins ago
FH
Food & Beverage Administrator
Fairmont Hotels & Resorts
Whistler, BC
- Full-time
Partner with Culinary, Finance, People & Culture, Marketing, and operational teams to ensure seamless communication, collaboration, and execution of departmental initiatives.
Added 33 mins ago
LV
JUNIOR ASSISTANT MANAGER-EN
La Vie En Rose
Regina, SK
- Full-time
As a member of the management team, you will support the assistant manager and manager in achieving sales goals, maintaining our company standards and motivating your team to excel.
Added 33 mins ago
S
Senior Civil Engineer- Water
Stantec
Burnaby, BC
- Full-time
…work as a technical engineer, project technical lead, project manager or a combination of roles to guide the projects to successful outcomes for the communities we work with. As a senior…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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