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Added 38 mins ago
NG
Manager, Fundraising Information Systems
National Gallery of Canada Foundation
Ottawa, ON
- Full-time
The Manager, Fundraising Information Systems is responsible for the strategic management, administration, integrity, analysis, and effective utilization of the organization's fundraising…
Added 38 mins ago
IH
Lead | Surgical Service Network
Interior Health Authority
Kelowna, BC
- Full-time
…accountable to and responsible for reporting project status to the Manager for the implementation of priority Interior Health (IH) and provincial surgical strategies being implemented. The…
Added 1 hour ago
WC
Senior Manager, Data Analytics
Walmart Canada
Mississauga, ON
- Full-time
The Senior Manager also champions the adoption and democratization of AI and analytics capabilities across Merchandise Operations. Rather than creating dependencies on a centralized team,…
Added 1 hour ago
WC
Senior Manager, Merchandising Planning
Walmart Canada
Mississauga, ON
- Full-time
As a key strategic and financial partner to Merchandising, the Senior Manager provides insights and recommendations to inform assortment, pricing, promotional, inventory and go-to-market…
Added 1 hour ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
As the Senior Regional Service Manager, you will be responsible for executing and driving regional change under the strategic direction of the Director of Service. You will optimize…
Added 1 hour ago
MC
National Account Manager
Midea Canada
Markham, ON
- Full-time
We are looking for an energetic and enthusiastic Account Manager to join our growing team. This position is responsible for direct sales management of assigned product categories for Midea…
Added 1 hour ago
KP
Digital Graphic Designer - Competition ID: 4803
Kwantlen Polytechnic University
Surrey, BC
- Full-time
Reporting to the Manager, Marketing Operations, this position is responsible for the creative conceptualization, design, production and coordination of print and digital marketing and…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 1 hour ago
VC
Account Manager
Vantage Circle
Remote, Canada
- $80,000 to $100,000 USD / year
- Full-time
- Remote
As Account Manager / Customer Success Manager, you will own relationships with a portfolio of enterprise clients in Canada and the US. You will be their strategic partner for recognition:…
Added 1 hour ago
Agency Partner Manager
Reddit
Toronto, ON
As an Agency Development Partnerships Manager at Reddit, you will play a key role on the Agency Development Team, working with the Agency Leads, the world’s largest Holding Companies and…
Added 1 hour ago
Branch Manager, Vancouver
Odlum Brown
Vancouver, BC
The Branch Manager, Vancouver supports advisory team members and works closely with the Vice President, Wealth Management; Head of Wealth Management Enablement; and Chief Compliance Officer…
Added 1 hour ago
J
Major Account Manager
JobsMedia.io
Mascouche, QC
- Full-time
We are seeking an experienced Key Account Manager for a large company in the industrial sector. This individual will assume strategic responsibility for a portfolio of key accounts, with a…
Added 2 hours ago
OT
Business Development Manager
Olympia Tile+Stone Inc.
Toronto, ON
- Full-time
We are seeking an experienced, results-driven Business Development Manager to drive Flextile's sales growth, market expansion, and strategic business development initiatives across Canada…
Added 2 hours ago
B
COMMERCIAL ACCOUNT MANAGER - Kamloops
BDC
Kamloops, BC
- Full-time
…and medium-sized businesses across Canada. As a Commercial Account Manager, you will manage a portfolio of entrepreneurs while actively generating new business through your professional…
Added 2 hours ago
W
Senior Manager, Data Analytics
Walmart
Mississauga, ON
- Full-time
The Senior Manager also champions the adoption and democratization of AI and analytics capabilities across Merchandise Operations. Rather than creating dependencies on a centralized team,…
Added 2 hours ago
ST
Customer Success Account Manager
STEMCELL Technologies
Burnaby, BC · Canada - BC, Burnaby, Production Way, Onsite
- Full-time
As the Customer Success Account Manager, you will manage relationships for STEMSOFT clients and ensure a seamless transition from initiation to the go-live phase across project stages. You…
Added 2 hours ago
R
Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)
Radio-Canada
Quebec, QC
- Full-time
Reporting to the Senior Manager, Regional Sales, you will play a key strategic and operational role on the regional Media Solutions sales team.
Added 2 hours ago
MC
Manager – Banking Cloud & Platform Engineering (35857)
Myticas Consulting
Toronto, ON
- Full-time
Manager – Banking Cloud & Platform Engineering
Added 2 hours ago
R
Manager, Sales – Montreal (Media Solutions) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
Perform weekly tracking of sales forecasts (won/lost swings) and manage administrative aspects of account management and transfers.
Added 2 hours ago
B
Gestionnaire, Comptabilité en Gestion Immobilière | Manager, Property Management Accounting
Broccolini
Montréal-Ouest, QC
- Full-time
Added 2 hours ago
EK
Manager, New Store Design
Earls Kitchen + Bar
Vancouver, BC
- $95,000 CAD / year
- Full-time
Earls Kitchen + Bar is seeking a strategic and empowering Manager, New Store Design with 8+ years of experience, including a minimum of 2 years in a Senior role, to join our Store…
Added 2 hours ago
T
Account Manager, Small Business
TD
Georgetown, ON
- Full-time
…measure of success? If so, then get on board for the position of Account Manager, Small Business. In this role, you will deliver a legendary customer experience, drive profitable business…
Added 2 hours ago
T
Community Manager - AntiSocial
Thinkingbox
Toronto, ON
- Full-time
Work closely with social strategists, content creators, creative, and account teams to ensure community management aligns with broader campaign objectives.
Added 2 hours ago
CC
Bilingual Senior Service Manager - Hybrid
Canon Canada
Montreal, QC
- $117,100 to $131,800 CAD / year
- Full-time
As the Senior Service Manager, you will be responsible for executing and driving regional change under the strategic direction of the Director of Service. You will optimize regional P&L,…
Added 2 hours ago
W
Senior Manager, Merchandising Planning
Walmart
Mississauga, ON
- Full-time
As a key strategic and financial partner to Merchandising, the Senior Manager provides insights and recommendations to inform assortment, pricing, promotional, inventory and go-to-market…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

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Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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