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Added 8 mins ago
WC
Senior Manager, Merchandising Planning
Walmart Canada
Mississauga, ON
- Full-time
As a key strategic and financial partner to Merchandising, the Senior Manager provides insights and recommendations to inform assortment, pricing, promotional, inventory and go-to-market…
Added 8 mins ago
A
Project Manager III
Affinity
Richmond, BC
- Contract
On behalf of our public-sector client, Affinity is seeking a Project Manager III. The successful candidate will work with senior executives to help define and shape a major business…
Added 8 mins ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
As a Manager within the Operations and Supply Chain Consulting practice, you will become a leader in one of the fastest growing and most entrepreneurial groups within RSM. You will have the…
Added 23 mins ago
DS
Senior Marine Conservation Specialist / Spécialiste principal·e de la conservation marine
David Suzuki Foundation
Vancouver, BC
- Full-time
The purpose of this position is to provide science and policy expertise and strategic input to support DSF’s marine program work, with a focus on sustainable fisheries and aquaculture. You…
Added 38 mins ago
AA
Manager, Canadian Tax
ASSA ABLOY Opening Solutions Americas
Toronto, ON · North York, ON
- Full-time
We are seeking an experienced and strategic Canadian Tax Manager to lead all aspects of Canadian tax compliance, reporting, planning, and controversy management. This role will report…
Added 38 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized…
Added 38 mins ago
A
Information Technology (IT) Manager
Argus
AB · Edmonton, AB
- Full-time
Reporting to the CFO, the IT Manager oversees and provides the strategic and operational leadership for the information technology function, including IT infrastructure, cybersecurity, ERP…
Added 38 mins ago
VC
Account Manager
Vantage Circle
Remote, Canada
- $80,000 to $100,000 USD / year
- Full-time
- Remote
As Account Manager / Customer Success Manager, you will own relationships with a portfolio of enterprise clients in Canada and the US. You will be their strategic partner for recognition:…
Added 38 mins ago
Agency Partner Manager
Reddit
Toronto, ON
As an Agency Development Partnerships Manager at Reddit, you will play a key role on the Agency Development Team, working with the Agency Leads, the world’s largest Holding Companies and…
Added 53 mins ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
This role reports to the Senior Finance Manager, BWI Finance, within the Global Technology & Solutions (GTS) Finance team. GTS plays a critical role in enabling the bank's strategic…
Added 53 mins ago
T
Engineer I
TD
Mississauga, ON · Toronto, ON
- Full-time
…support case management at level 3 and Level 4, implementation of strategic currency and platform optimization initiatives required to address security logging and monitoring…
Added 1 hour ago
T
Engineer I
TD
Toronto, ON
- Full-time
…support case management at level 3 and Level 4, implementation of strategic currency and platform optimization initiatives required to address security logging and monitoring…
Added 1 hour ago
AG
Superintendent – Fixed Plant Maintenance, Planning & Reliability
Artemis Gold - Blackwater Project
BC
- Other
Reporting to the Manager - Fixed Plant Maintenance, the Superintendent – Fixed Plant Maintenance, Planning & Reliability is responsible for leading the maintenance planning, scheduling,…
Added 1 hour ago
TB
Digital & eCommerce Specialist
The Beer Store
Bolton, ON
- Full-time
We are currently searching for a Digital & eCommerce Specialist, reporting to the Project Manager, Digital &eCommerce. This vacancy is a full-time, permanent opportunity. The Digital &…
Added 1 hour ago
AX
Underwriting Manager, Middle Market Package
AXA XL
Toronto, ON
- Full-time
As Underwriting Manager you will lead the Middle Market underwriting team focusing on property and casualty package for mid-sized businesses across Canada. Working with brokers and clients…
Added 1 hour ago
B
Gestionnaire, Comptabilité en Gestion Immobilière | Manager, Property Management Accounting
Broccolini
Montréal-Ouest, QC
- Full-time
Added 1 hour ago
CG
Senior Manager, ERP
Calian Group
Ottawa, ON
- Full-time
We are looking for a Senior Manager, Enterprise Resource Planning (ERP) to lead the strategy, delivery, support, governance, and continuous improvement of Calian’s ERP and HRIS ecosystem,…
Added 1 hour ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper Canada
Montreal, QC
- Full-time
Added 1 hour ago
T
Manager, Business Management
TD
Toronto, ON
- Full-time
Within Canadian Commercial Banking Portfolio Management & Governance (PMaG), the Manager, Business Management is an individual contributor responsible for leading and integrating key…
Added 1 hour ago
D
Associate Dentist - Metro Dental Care
dentalcorp
Calgary, AB · Metro Dental Care
- Full-time
Ortho Acceleration Program & Align Partnership: A strategic partnership with Align Technology that provides exclusive benefits, dedicated learning opportunities and enhanced treatment…
Added 1 hour ago
C1
Senior Sourcing Manager-(Hybrid)
Central 1
Vancouver, BC · Toronto, ON
- Full-time
Join Central 1 as a Senior Sourcing Manager and play a key role in shaping how we manage our most strategic supplier relationships and investments. You’ll lead high-impact, enterprise-wide…
Added 1 hour ago
W
Senior Manager, Merchandising Planning
Walmart
Mississauga, ON
- Full-time
As a key strategic and financial partner to Merchandising, the Senior Manager provides insights and recommendations to inform assortment, pricing, promotional, inventory and go-to-market…
Added 1 hour ago
AG
Search Lead
Adelphi Group
Toronto, ON
- Full-time
…identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized…
Added 2 hours ago
MN
Senior Account Manager
Mosaic North America
Toronto, ON
- Full-time
We're looking for a Senior Account Manager to join our B2B Experiential Marketing team, serving as a strategic client leader and trusted partner while driving the planning and execution of…
Added 2 hours ago
TU
Indigenous Student Development Coordinator
The University of British Columbia
Vancouver, BC
- $7,158.42 to $10,292.25 CAD / month
- Full-time
…Director, School of Kinesiology, and works closely with the Manager, Finance and Administration to support the planning, coordination, and delivery of Indigenous student initiatives and…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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