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Added 3 mins ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
…d’approvisionnement. Vous travaillerez avec les dirigeants des services Ventes, Finances, Marketing, Chaîne d’approvisionnement et TI afin de transformer les données en informations…
Added 3 mins ago
M
Group Finance Manager, Canada Enterprise Team
Microsoft
Toronto, ON
- Full-time
We are looking for a customer obsessed Group Finance Manager for the Canada Enterprise team. This is a great opportunity to become a trusted advisor to the ATU. In Microsoft's sales…
Added 3 mins ago
EC
Technical Product Specialist
Eaton Corporation
Toronto, ON
- Full-time
…and Cables.) to Marketing & Sales, Customer Service and Field Services Divisions. In this role, you will review incoming orders during the approval drawing process to ensure all necessary…
Added 3 mins ago
V
Anlst II, IT
Vale
Canada
- Full-time
The Analyst II, Transition to Run is responsible for managing the seamless transition of new or modified IT services into the operational environment. This role ensures that all service,…
Added 17 mins ago
NS
Pharmacist - Seniors Care
Nova Scotia Health Authority
Yarmouth Indian Reserve No. 33, NS · Yarmouth, NS
- Full-time
The Pharmacist works under the supervision of the Manager of Seniors, Western Zone in collaboration with the Clinical Pharmacy Manager at YRH and acts as a member of the interdisciplinary…
Added 17 mins ago
NS
Manager - Clinical Pharmacy
Nova Scotia Health Authority
Halifax, NS
- Full-time
Reporting to the CZ Director of Pharmacy, the Clinical Pharmacy Manager, is responsible for day-to-day management of the financial, material, and human resources required to support…
Added 17 mins ago
IH
Coordinator | Central Functions
Interior Health Authority
Sparwood, BC
- Full-time
…consistency with the established standards and objectives of the services within Interior…
Added 17 mins ago
NS
Clinical Therapist - Mental Health & Addictions
Nova Scotia Health Authority
Port Hawkesbury, NS
- Full-time
Reporting to the Manager, Adult Outpatient - Mental Health & Addictions, the Clinical Therapist, as a member of a multi-disciplinary team, is responsible for the delivery of time-limited,…
Added 17 mins ago
NS
Occupational Therapy Assistant - Rehabilitation Services
Nova Scotia Health Authority
Sydney Indian Reserve No. 28A, NS · Sydney, NS
- Internship
Reporting to the Program Manager of the Rehabilitation and Supportive Care Services portfolio, and under the supervision of an Occupational Therapist, the Occupational Therapy Assistant…
Added 17 mins ago
NS
Short Order Cook - Nutrition and Food Services
Nova Scotia Health Authority
Victoria Vale, NS
- Full-time
Under the direction of the Manager, the Short Order Cook is responsible for the preparation and cooking of food as required for the patient/client menu. The Short Order Cook follows…
Added 17 mins ago
NS
Care Team Assistant - Acute Medical Unit
Nova Scotia Health Authority
Bridgewater, NS
- Full-time
Reporting to the Health Services Manager and working under the supervision or direction of regulated health professionals, the Care Team Assistant provides direct, hands-on care based on…
Added 17 mins ago
NS
Care Team Assistant - Acute Medical Unit
Nova Scotia Health Authority
Bridgewater, NS
- Full-time
Reporting to the Health Services Manager and working under the supervision or direction of regulated health professionals, the Care Team Assistant provides direct, hands-on care based on…
Added 17 mins ago
F
Creative Director
Foundation
Remote, Canada
- $110,000 to $135,000 CAD / year
- Full-time
- Remote
Reports to: Head of Client Services. Direct reports: creative makers not yet placed in pods. Dotted line: the writers, designers, editors and producers in every pod and through our…
Added 32 mins ago
RC
Server
Retirement Concepts
Victoria, BC
- $23.89 to $25.54 CAD / hour
- Temporary
The Server reports to the Support Services Manager and/or designate and performs all aspects of service in the dining room, resident lounges and room service for residents, guests, and the…
Added 32 mins ago
RC
Recreation Aide
Retirement Concepts
White Rock, BC
- $31.64 CAD / hour
- Temporary
The Recreation Aide reports to the Therapeutic Recreation Manager/ Recreation Manager or designate. This role assists in planning, implementing and evaluating activity programs to meet the…
Added 32 mins ago
YP
Business Development Manager
Yellow Pages / Pages Jaunes – Canada
Canada
- Full-time
Develop relevant solutions using our portfolio of digital products and services, including Websites, Listing Management, Google Business Profile, SEO, SEM, Social Ads and AI Receptionist.
Added 32 mins ago
RC
Server
Retirement Concepts
Victoria, BC
- $23.89 to $25.54 CAD / hour
- Part-time
The Server reports to the Support Services Manager and/or designate and performs all aspects of service in the dining room, resident lounges and room service for residents, guests, and the…
Added 32 mins ago
MC
SAP OTC Service Delivery Manager – Projects & Enhancements (36082)
Myticas Consulting
Toronto, ON
- Contract
The Service Delivery Manager will be an experienced and seasoned SAP OTC lead with strong project and integration management capability. The resource will be responsible for leading small…
Added 32 mins ago
RC
Community Relations Manager
Retirement Concepts
White Rock, BC
- $60,000 to $65,000 CAD / year
- Full-time
The Community Relations Manager (CRM) reports to the General Manager (GM) and/or designate and is responsible for building relationships through community outreach, identifying sales leads,…
Added 32 mins ago
NS
Patient Access Navigator - Wellness Courts - Mental Health and Addictions
Nova Scotia Health Authority
Kentville, NS
- Full-time
Reporting to the Manager, Mental Health and Addictions (MHA) Program, the Patient Access Navigator supports the Bridgewater and Kentville Wellness Courts by providing navigation, advocacy,…
Added 32 mins ago
MG
Mental Health Clinician/Social Worker II
Michael Garron Hospital
Toronto, ON
- Full-time
Reporting To The Manager Of Child & Youth Health Services, The Mental Health Clinician Will Provide Therapy To Youth And Young Adults (16-25) With Mental Health And/or Substance Use Needs.…
Added 32 mins ago
NS
Clinical Therapist (Masters) - Schools Plus - Mental Health and Addictions
Nova Scotia Health Authority
NS · Inverness, NS
- Full-time
Reporting to the Manager, Outpatient Child & Adolescent Mental Health and Addictions , the SchoolsPlus Mental Health clinician provides services directly in the community schools within the…
Added 32 mins ago
NS
Clinical Therapist (Masters) - Adult Outpatients - Mental Health & Addictions
Nova Scotia Health Authority
Truro, NS
- Full-time
Reporting to the Manager, Adult Outpatient - Mental Health & Addictions, the Clinical Therapist, as a member of a multi-disciplinary team, is responsible for the delivery of time-limited,…
Added 32 mins ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
Our client is an established financial services organization providing a range of consumer financial products and services, including lending, money transfers, and payment solutions. With a…
Added 32 mins ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
Senior Manager, Digital Merchandising, Shoppers Drug Mart

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

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Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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