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Added 8 mins ago
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Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
Lead the development of the overall digital marketing campaign go-to-market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and…
Added 8 mins ago
Senior Design Recruiter
Brex
Vancouver, BC
Lead sourcing and outreach for design roles, using recruiting platforms, creative communities, portfolio sites and social networks.
Added 8 mins ago
AT
Recruitment and HR Coordinator
Arrow Transportation Systems Inc.
Kamloops, BC
- Full-time
Lead and support recruitment events, job fairs, and college outreach initiatives.
Added 8 mins ago
IB
Customer Experience Manager
Indigo Books & Music
Red Deer, AB
- From $42,500 CAD / year
- Full-time
The Customer Experience Manager is responsible for the customer experience and the store’s omni sales results. They lead a team to master Indigo’s service model and to suggest and sell…
Added 23 mins ago
A
Technical Program Manager
AMISEQ
Toronto, ON
- Contract
Technical Program Manager This role will be part of the Program Management Office (PMO) team within Marketing Technology (MarTech). You'll work on and lead sophisticated…
Added 23 mins ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
Support Marketing and Media Managers in reporting templates, management and presentations to clients.
Added 23 mins ago
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Senior Advisor, Product Line Management, Maintenance & Managed Services
Ciena
Canada
- Full-time
Lead or govern New Service Introduction activities, including business case, scope, pricing, costing, readiness, enablement, launch and post-launch review.
Added 23 mins ago
BI
Broadcast Manager – Dead by Daylight
Behaviour Interactive
Montreal, QC
- Full-time
As a Broadcast Manager, you will lead the planning, production, and execution of high-impact livestreams and video content that engage the Dead by Daylight player community, amplify brand…
Added 23 mins ago
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Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
Added 23 mins ago
MC
National Account Manager
Midea Canada
Markham, ON
- Full-time
…existing accounts, developing new accounts, and acting as the lead with retail partners. The position reports to the Director of Sales for Midea…
Added 23 mins ago
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Client Relationship Management - Lead Specialist
Marsh
Montreal, QC
- Full-time
As a Client Relationship Management Lead specialist, you will play a key role in client relationship management for the key clients within Marsh’s Affinity Practice. Marsh helps clients…
Added 23 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 23 mins ago
Agency Partner Manager
Reddit
Toronto, ON
This role will report to the Agency Partner Manager Lead, and it will support Holding Companies and Independent Agencies across the Canada market.
Added 23 mins ago
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Employment Resource Supervisor
Reena
Thornhill, ON
- $71,500 CAD / year
- Full-time
Participate in numerous Co-lead Community of Practice networks in supported employment
Added 23 mins ago
Branch Manager, Vancouver
Odlum Brown
Vancouver, BC
Lead, mentor, and support Investment Advisors and support team members in the Vancouver office
Added 38 mins ago
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Senior Civil Engineer- Water
Stantec
Burnaby, BC
- Full-time
…position you could work as a technical engineer, project technical lead, project manager or a combination of roles to guide the projects to successful outcomes for the communities we work…
Added 38 mins ago
TR
Business Development Representative (BDR) - Hybrid or Remote
Traction Rec
Vancouver, BC
- Full-time
Contributing to account-based marketing plays in collaboration with Marketing
Added 38 mins ago
HR
Beauty Advisor, Chantecaille
Holt Renfrew
Vancouver, BC
- Full-time
The Beauty Advisor is responsible for developing deep, long lasting relationships with customers that lead to an increase in sales, service, and loyalty. Beauty Advisor compensation is…
Added 38 mins ago
Senior Strategist
Ogilvy
Toronto, ON
…leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise…
Added 53 mins ago
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Third Key Holder
Ardene
Hamilton, ON
- Full-time
The temporary Third Key Holder assists with all visual, merchandising and marketing directives. The role collaborates with management to ensure efficient store and stockroom operations. In…
Added 53 mins ago
BL
Client Relations & Business Development Specialist
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
…Development (BD) Specialist to join the Client Relations & Marketing department in the Vancouver…
Added 53 mins ago
UO
Communications & PR Specialist
University of Niagara Falls Canada
Niagara Falls, ON
- $65,000 to $75,000 CAD / year
- Full-time
The primary purpose of the Communications and PR Specialist position is to lead and manage communications and PR strategy for the University of Niagara Falls Canada. The Communications and…
Added 53 mins ago
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Performance Marketing Manager
ecobee
Toronto, ON
- Full-time
The Growth Marketing team is looking for a Performance Marketing Manager to own demand capture, converting demand into efficient, profitable revenue across our digital storefronts. This…
Added 53 mins ago
NC
Inside Sales Specialist
NAPA Canada
Dryden, ON
- Full-time
…approved suppliers, and recommend solutions that balance quality, lead time, and total…
Added 53 mins ago
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Service Account Executive - Building Automation Systems
Convergint
Calgary, AB
- Full-time
Mine the existing portfolio of customers that do not currently have a maintenance agreement with Convergint, and lead or partner with the existing sales team to sell the value of…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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