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Added 12 mins ago
PC
Workforce Planner (Capex)
Phase Consulting
ON · Ontario, Canada
- Contract
Travel via Timmins; camp accommodation on site • Reports to the Construction Manager
Added 27 mins ago
BL
Client Relations & Business Development Specialist
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
Reporting to the Senior Manager, Client Relations and Business Development, the BD Specialist works with members of the Vancouver office and assigned national practice and industry groups…
Added 27 mins ago
SH
Licensed Practical Nurse - TPT
SIEL Human Solutions
Saskatoon, SK
- Part-time
Reporting to the Clinic Manager/Supervising Physician, the LPN will be responsible for providing safe, compassionate and client-centred nursing care to clients in accordance with their…
Added 27 mins ago
E
Performance Marketing Manager
ecobee
Toronto, ON
- Full-time
The Growth Marketing team is looking for a Performance Marketing Manager to own demand capture, converting demand into efficient, profitable revenue across our digital storefronts. This…
Added 28 mins ago
IR
Mental Health Liaison Nurse, ER
Interlake-Eastern Regional Health Authority
Selkirk, MB
- Full-time
…required. The MHLN will report directly to the Clinical Team Manager, Mental Health Program. Responsibilities will be primarily to the emergency department and will begin from initial…
Added 28 mins ago
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Scotiabank
ON · Toronto, ON
The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with…
Added 28 mins ago
AI & Risk - Senior Manager - Risk Consulting
EY
Montreal, QC
EY’s Financial Services Risk Management (FSRM) practice is a consulting unit that provides risk management support to banks, insurers and asset managers. Our AI& Risk team includes…
Added 28 mins ago
SI
Product Manager, Bitmoji
Snap Inc.
Toronto, ON
- Full-time
We’re looking for a Product Manager to own Bitmoji end to end. You’ll set product direction and lead execution across the Bitmoji experience from how Snapchatters create and personalize…
Added 28 mins ago
S
Architect
Stantec
Vancouver, BC
- Full-time
…ideal candidate will have strong knowledge of architectural practice and experience contributing to projects from concept development through construction and…
Added 43 mins ago
C
Manager, Business Analyst - CHAPS / High-Value Payments
Cognizant
Toronto, ON
- Full-time
As a Manager, Business Analyst - CHAPS / High-Value Payments, you will make an impact by translating complex UK high-value payment and regulatory requirements into clear business and…
Added 43 mins ago
TS
Assistant Project Manager
TalentSphere Staffing Solutions
Toronto, ON
- Full-time
Previous experience with an architectural practice, consultant, developer, construction manager, or general contractor would be considered
Added 43 mins ago
LH
2600002691 - Registered Nurse
Lakeridge Health
Oshawa, ON · Greater Oshawa Metropolitan Area
- Internship
Reporting to the Manager of the Domestic Violence/Sexual Assault Care Centre Emergency program. The Registered Nurse will be responsible to work independently and within a team structure to…
Added 43 mins ago
RM
Clinical Nurse Specialist Navigator
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
As a member of an interprofessional team, reporting to the Manager of Patient Flow, the RN Care Coordinator provides patient-centered care, supporting patients transitioning from hospital…
Added 43 mins ago
CG
Retail Staff
Campari Group
Grimsby, ON · West Grimsby, "Ontario"
- Part-time
Always demonstrate responsible alcohol service and consumption practice in accordance with company policies and applicable regulations
Added 57 mins ago
MC
Manager – Banking Cloud & Platform Engineering (35857)
Myticas Consulting
Toronto, ON
- Full-time
Manager – Banking Cloud & Platform Engineering
Added 57 mins ago
UO
Physiotherapist (Afternoon/Evening) - Faculty of Kinesiology
University of Calgary
Calgary, AB
- Part-time
The Sport Medicine Centre is seeking an afternoon and evening Physiotherapist. This position reports to the Clinical Manager, Sport Medicine Centre. This is a recurring part-time position,…
Added 57 mins ago
1
Office Manager-Olympic Village Dental, Vancouver
123Dentist
Vancouver, BC
- $36 to $38 CAD / hour
- Full-time
The ideal Office Manager for our team would be excited to develop and implement innovative methods to optimize patient experience, improve the flow of patients into practice, and create…
Added 57 mins ago
RH
Financial Reporting Manager
Robert Half
Vancouver, BC
- $115,000 to $125,000 CAD / year
- Full-time
Our client, a well-established and growing organization located in Downtown Vancouver, is seeking a Financial Reporting Manager to join their team in a hybrid capacity. This is an exciting…
Added 57 mins ago
FT
Lead RMT (Registered Massage Therapist)
Forum Thermal
Calgary, AB
- Part-time
Supporting the General Manager in the leadership and daily operation of the RMT department.
Added 57 mins ago
D
Associate Dentist - Metro Dental Care
dentalcorp
Calgary, AB · Metro Dental Care
- Full-time
Metro Dental Care is seeking an experienced, well-rounded Associate Dentist to join our established Northwest Calgary practice.
Added 57 mins ago
CM
Addictions Counsellor, Adult Substance Use
Canadian Mental Health Association Huron Perth Addiction and Mental Health
Goderich, ON
- Full-time
Reporting to the Program Manager, the Addiction Counsellor, Adult Substance Use provides biopsychosocial support for individuals living with serious mental illness and/or addiction issues.…
Added 57 mins ago
FH
Registered Nurse, Medicine
Fraser Health
Mission, BC
- Part-time
In accordance with the British Columbia College of Nurses and Midwives (BCCNM) standards of practice and the Mission and Values of Fraser Health, and working collaboratively and in…
Added 57 mins ago
Registered Nurse, Emergency - Specialty Qualified
Fraser Health
Mission, BC
In accordance with the British Columbia College of Nurses and Midwives (BCCNM) standards of practice and the Mission and Values of Fraser Health, and working collaboratively and in…
Added 1 hour ago
BC
Head of Lighting
Banff Centre for Arts and Creativity
Banff, AB · AB- Banff, Alberta
- Full-time
…of all assigned events, activities, and programs. Production Manager, Performing Arts will also assist their direct supervisor in supporting specific production training programs when…
Added 1 hour ago
H
Nurse B - Public Health Nurse
HealthCareersInSask.ca
Yorkton, SK
- Full-time
Job Description: The Public Health Nurse works under the direction of the Manager of Public Health Nursing. As an integral member of the Public Health Services team, provides nursing…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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