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Added 10 mins ago
WC
Cashier / Front End Checkout Team Associate
Walmart Canada
Port Alberni, BC
- Full-time
Promotes company sponsor programs, ie. Credit card service, product protection and charity initiatives.
Added 10 mins ago
WC
(CAN) Front End Checkout Team Associate
Walmart Canada
Powell River, BC
- Full-time
Promotes company sponsor programs, ie. Credit card service, product protection and charity initiatives.
Added 10 mins ago
T
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
…campaigns. Partnering with Acquisition, Primacy, and Deposits Product Owners, as well as Marketing Planners, to drive alignment and execution across the full owned digital marketing funnel.…
Added 10 mins ago
AI
Senior Java- Low Latency Developer
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Mississauga, ON
- Full-time
Lead solution design discussions, code reviews, and performance optimization activities.
Added 10 mins ago
NF
Director, Corporate Underwriting, Specialty Risk, Programs & Travel
Northbridge Financial
Calgary, AB · Vancouver, BC · Halifax, NS · Toronto, ON · Montreal, QC
- Full-time
- Other
As a Northbridge Director, Commercial Lines, Corporate Underwriting, you are the lead technical underwriting referral point for our commercial underwriting organization. You play a critical…
Added 10 mins ago
Senior Design Recruiter
Brex
Vancouver, BC
…role requirements, ensuring alignment on hiring goals across Product Design, Brand Design, and Design…
Added 10 mins ago
IB
Customer Experience Manager
Indigo Books & Music
Red Deer, AB
- From $42,500 CAD / year
- Full-time
The Customer Experience Manager is responsible for the customer experience and the store’s omni sales results. They lead a team to master Indigo’s service model and to suggest and sell…
Added 25 mins ago
KB
Appliance Sales Specialist (Bilingual - FR/EN)
Kent Building Supplies
Bathurst, NB
- Full-time
Ability to assist with merchandising and store product set-up.
Added 25 mins ago
CT
Warehouse Team Lead
Cam Tran
Spruce Grove, AB
- Full-time
About the Role: The Team Lead is responsible for oversight of the daily activities of the warehouse by providing guidance and direction to employees. This position ensures that the team is…
Added 25 mins ago
C
Specialist Product Management-CA
CN
Quebec, QC
- Full-time
The incumbent translates strategic business requirements into formal, value-driven product roadmaps, working in close collaboration with Business and Technology stakeholders to…
Added 25 mins ago
AS
Commercial & Residential Sales Representative (Construction / Design Industry)
Artivo Shades
Toronto, ON
- Full-time
…play a key role in growing sales through consultative selling, product knowledge, and solution-based…
Added 25 mins ago
A
Technical Program Manager
AMISEQ
Toronto, ON
- Contract
…team within Marketing Technology (MarTech). You'll work on and lead sophisticated cross-organizational programs working with partners to build roadmaps, plan requirements, manage timelines,…
Added 25 mins ago
FH
Assistant Spa Manager
Fairmont Hotels & Resorts
Lake Louise, AB
- Full-time
Lead daily spa operations, ensuring all service and quality standards are upheld
Added 25 mins ago
C
Senior Advisor, Product Line Management, Maintenance & Managed Services
Ciena
Canada
- Full-time
Translate customer, regional, delivery, product and market signals into prioritized portfolio requirements and investment recommendations.
Added 25 mins ago
P
Software Engineering Manager Risk Management Platform
PCMI
Canada
- Full-time
…contract administration. Our platform automates the entire product lifecycle for customers worldwide - and we're just getting started. With teams across North America (US & Canada), Europe…
Added 25 mins ago
GC
Field Operations Associate
Grainger Canada
Sarnia, ON
- Full-time
Ownership of the entire customer experience. This includes appropriate product selection based on customer requirements, accurate order entry and maintenance, accurately and safely picking…
Added 25 mins ago
AC
Product Owner, Solutions des marchés des capitaux
Amaris Consulting | Part of Mantu
Toronto, ON
- Full-time
Vous soutiendrez différents projets grâce à votre expertise en tant que Product Owner, Solutions des marchés des capitaux.
Added 25 mins ago
MC
National Account Manager
Midea Canada
Markham, ON
- Full-time
…position is responsible for direct sales management of assigned product categories for Midea appliances at National and Key Accounts. This person is a self-starter who is motivated to…
Added 25 mins ago
M
Client Relationship Management - Lead Specialist
Marsh
Montreal, QC
- Full-time
As a Client Relationship Management Lead specialist, you will play a key role in client relationship management for the key clients within Marsh’s Affinity Practice. Marsh helps clients…
Added 25 mins ago
FA
Vice President, Quality Control
FTAI Aviation
Montreal, QC
- Full-time
…Organization (AMO). This leader owns the airworthiness of every product released by the AMO and is accountable to the Head of FTAI Canada (Accountable Executive) for ensuring that all…
Added 25 mins ago
V
Sorter
Veolia
Edmonton, AB
- Full-time
Promotes a quality-first work ethic and attitude to provide a product that is processed to the highest standard achievable.
Added 25 mins ago
X
Senior Geotechnical Applications Engineer
Xerxes
AB · Edmonton, AB
- Full-time
Lead field investigations and root cause failure analyses, own the technical outcome, document findings, and develop practical corrective and preventive recommendations in partnership with…
Added 25 mins ago
MG
General Machine Operator
Mircom Group of Companies
Vaughan, ON
- Full-time
Produce and verify product piece to the drawing specs and identify it as “first off”
Added 25 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 25 mins ago
S
Global Methods Engineer - Machining
Safran
Mirabel, QC
- Full-time
Manage product/reference/process evolutions as well as the development of new products.

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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