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Added 11 mins ago
BB
Senior Technician - Security
Bosch Building Technologies
AB
- Full-time
…analyze, and implement installation blueprints and plans from Project Managers and Sales Teams to complete…
Added 11 mins ago
SU
Corporate Security Officer (CSO) , Canada
Saab UK
Ottawa, ON
- Full-time
As the Corporate Security Officer you will lead all aspects of security across the company. You will serve as Saab Canada's principal security authority and trusted advisor to the Canadian…
Added 11 mins ago
BT
Director, Supply Chain
BlueRock Therapeutics
Toronto, ON
- Full-time
The Director will establish and lead integrated planning, strategic sourcing, procurement, materials management, inventory control, and distribution capabilities across the organization.…
Added 25 mins ago
PC
Project Technologist/Senior Project TechnologistHazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
Are you a problem‑solver who thrives at the intersection of science, safety, and real‑world impact? Our Barrie team is growing, and we’re looking for a Project Technologist/Senior Project…
Added 25 mins ago
S
Admin Asst (System Dev & Support)
SaskTel
Regina, SK
- Full-time
At SaskTel, we don't just think big – we innovate and lead the way! We enrich everyday life. We empower people, organizations and communities to reach their full potential. If you're…
Added 25 mins ago
CC
Project Manager
Carlson Construction Group
North Vancouver, BC
- $120,000 to $145,000 CAD / year
- Full-time
We’re looking for a Project Manager (Marine Projects) to join our North Vancouver team and take the helm on complex, high-impact projects from concept to completion.
Added 25 mins ago
CC
Senior Manager, Regional Service
Canon Canada
Montreal, QC
- Full-time
Advanced project/process management skills are required to lead change adoption and guide teams through new service delivery models seamlessly. Execute regional transformation and service…
Added 25 mins ago
EG
Regional Product Business Manager, Analytical
Endress+Hauser Group
Montreal, QC
- Full-time
…automation. Whether developing and realizing new technology as a team, collaborating to build instrumentation, or strengthening vital relationships with countless global industries, we work…
Added 25 mins ago
A
Project Manager III
Affinity
Richmond, BC
- Contract
On behalf of our public-sector client, Affinity is seeking a Project Manager III. The successful candidate will work with senior executives to help define and shape a major business…
Added 26 mins ago
BI
Broadcast Manager - Dead by Daylight | Gestionnaire des diffusions - Dead By Daylight
Behaviour Interactive
Montreal, QC
- Full-time
Manage the on-site broadcast studio, including cross-project calendar management, the related budget, external vendor support, and logistics, to ensure seamless execution
Added 26 mins ago
D
Vice-President, Health, Safety, Security, and Environment
Davie
Levis, QC
- Full-time
Lead and direct a team of HSSE professionals, providing guidance, mentorship, and performance feedback, to achieve a collaborative and efficient work environment, where they are motivated,…
Added 26 mins ago
G-
Lead Heavy Duty Mechanic
GFL - Sewer Technologies Division
Coquitlam, BC
- Full-time
GFL Environmental is actively seeking a skilled Lead Heavy Duty Mechanic to join our team in Coquitlam, BC!
Added 26 mins ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
Excellent verbal and written communication, project management, and organization skills
Added 26 mins ago
F
Reddit & Communities Lead
Foundation
Remote, Canada
- $88,000 to $110,000 CAD / year
- Full-time
- Remote
You've run community work at volume, with a team or a bench of specialists, and kept the quality up.
Added 40 mins ago
VC
Residential Construction Superintendent
Valdek Construction
Winnipeg, MB
- Full-time
Track project progress and communicate updates, concerns, and changes to the team
Added 41 mins ago
NF
Director, Corporate Underwriting, Specialty Risk, Programs & Travel
Northbridge Financial
Calgary, AB · Vancouver, BC · Halifax, NS · Toronto, ON · Montreal, QC
- Full-time
- Other
…Intelligence, Operations, and Training teams. You will also lead, coach, and mentor a team of underwriting professionals while fostering a culture of engagement, accountability, and…
Added 41 mins ago
ML
Project Controls Manager
Maple Leaf Foods Inc.
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Full-time
The Manager, Project Controls plays a key role in supporting the Corporate Engineering & Reliability team in the successful delivery of major capital projects across the Maple Leaf Foods…
Added 55 mins ago
TU
Educational Coordinator
The University of British Columbia
Vancouver, BC
- $4,576 to $4,808 CAD / month
- Part-time
Project Management | Department of Medical Genetics | Faculty of Medicine
Added 55 mins ago
C
Specialist Product Management-CA
CN
Quebec, QC
- Full-time
…delivering work within established timelines, with support from the team to ensure sustainable and effective workload management. The role requires minimal travel (up to 20%) in accordance…
Added 55 mins ago
AS
Commercial & Residential Sales Representative (Construction / Design Industry)
Artivo Shades
Toronto, ON
- Full-time
We are seeking a motivated and results-driven Commercial & Residential Sales Representative to join our growing team in the outdoor living, home improvement and construction industry. This…
Added 55 mins ago
EI
Preconstruction PM - ICI Projects
EBC Inc.
Mississauga, ON
- Full-time
Lead and manage the preconstruction process from project pursuit through contract award under the direction of the Preconstruction/Bid Director.
Added 55 mins ago
EI
Senior Municipal Engineer
Egis in Canada
Calgary, AB
- $130,000 to $170,000 CAD / year
- Full-time
…our exciting growth across Canada. As a member of our global team of 23,500+ engineers, architects, scientists and consultants, you'll help deliver some of the country's most impactful…
Added 55 mins ago
A
Technical Program Manager
AMISEQ
Toronto, ON
- Contract
Technical Program Manager This role will be part of the Program Management Office (PMO) team within Marketing Technology (MarTech). You'll work on and lead sophisticated…
Added 55 mins ago
CM
Media Associate, Investment
Critical Mass
Toronto, ON
- Full-time
Participate in new business efforts as needed by team lead(s).
Added 55 mins ago
DM
Procurement Lead
DMC Mining Services
Sudbury, ON · Greater Sudbury, ON
- Full-time
DMC is currently looking for a Procurement Lead to join our team on a permanent basis, based in Sudbury, Ontario. The Procurement Lead will be responsible for leading the procurement…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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