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Added 6 mins ago
BB
Senior Technician - Security
Bosch Building Technologies
AB
- Full-time
As a Senior Technician - Security with Bosch Building Technologies, you will collaboratively review, understand, analyze, and implement installation blueprints and plans from Project…
Added 21 mins ago
WC
Senior Manager, Data Analytics
Walmart Canada
Mississauga, ON
- Full-time
The Senior Manager, Data Analytics & AI Transformation is responsible for leading the development, maintenance and continuous improvement of data, analytics and AI-enabled tools that…
Added 21 mins ago
WC
Senior Manager, Merchandising Planning
Walmart Canada
Mississauga, ON
- Full-time
The Senior Manager leads and develops a high-performing Planning team, establishing clear accountability, strengthening analytical and commercial capabilities, and fostering a culture of…
Added 21 mins ago
OG
Vice President of Operations / Chief Operating Officer - Canada, GreyOwl
Onni Group of Companies
Vancouver, BC
- Full-time
…discipline. They will be equally comfortable developing strategy with senior leadership, reviewing performance and financial metrics, improving processes, leading managers and teams,…
Added 21 mins ago
M365 Architect
EY
Toronto, ON
Excellent collaboration and presentation skills, and the confidence to challenge senior colleagues and stakeholders from a diverse range of backgrounds
Added 51 mins ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
ON · Ontario, Canada
- Full-time
…end-to-end solutions across platforms such as CRM, marketing automation, content management, personalization, analytics, and advisor-facing…
Added 51 mins ago
IW
Senior Manager, Solution Architect 1
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…end-to-end solutions across platforms such as CRM, marketing automation, content management, personalization, analytics, and advisor-facing…
Added 51 mins ago
C
Senior Advisor, Product Line Management, Maintenance & Managed Services
Ciena
Canada
- Full-time
Create integrated offers and commercial approaches that connect technical support, spares, field support, resident expertise, managed operations and automation.
Added 51 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable…
Added 51 mins ago
A
Information Technology (IT) Manager
Argus
AB · Edmonton, AB
- Full-time
…a key contributor to corporate strategy as a member of the Senior Management Team…
Added 51 mins ago
PC
Senior Associate, Salesforce Technical Consultant
PwC Canada
Ottawa, ON
- Full-time
…opportunities for exceptional people to join the team at the Senior Associate level. We are looking to appoint our future leaders… people who want to demonstrate their technical capability……
Added 1 hour ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
This role reports to the Senior Finance Manager, BWI Finance, within the Global Technology & Solutions (GTS) Finance team. GTS plays a critical role in enabling the bank's strategic…
Added 1 hour ago
C
Network Technical Project Manager, Vice President
Citi
Mississauga, ON · Toronto, ON
- Full-time
The Network Technical Project Manager is a senior-lead position responsible for the successful execution of complex, strategic, enterprise-wide technology initiatives critical to Citi’s…
Added 1 hour ago
TS
Building Automation Systems (BAS) Engineer/Technician
TalentSphere Staffing Solutions
Toronto, ON
- Full-time
Industry: Building Automation | HVAC | Controls | Building Systems
Added 1 hour ago
EI
User Experience Designer
ExcelGens, Inc.
Montreal, QC
- Contract
Develop design concepts, prototypes, and solutions for validation with Product Managers, Program Managers, senior designers, and other stakeholders.
Added 1 hour ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Translate complex data into clear, actionable recommendations for senior leadership
Added 1 hour ago
HT
Director, Finance (CSM)
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Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 1 hour ago
B
BUSINESS ADVISOR, STRATEGY OPERATIONS, ADVISORY SERVICES - Vancouver
BDC
Vancouver, BC
- Full-time
Lead complex, high impact advisory mandates for entrepreneurs and senior leadership teams, focused on enterprise level strategic planning, operational efficiencies (Business process…
Added 1 hour ago
W
Senior Manager, Data Analytics
Walmart
Mississauga, ON
- Full-time
The Senior Manager, Data Analytics & AI Transformation is responsible for leading the development, maintenance and continuous improvement of data, analytics and AI-enabled tools that…
Added 1 hour ago
NT
Platform Lead - Security
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Hamilton, ON
- Full-time
Use automation and AI to reduce manual effort across our platforms
Added 1 hour ago
Manager, Digital Marketing Delivery - 12-month contract - Tangerine
Scotiabank
ON · Toronto, ON
The Digital Marketing Delivery Manager will report directly to the Senior Manager, Digital Marketing Delivery.
Added 1 hour ago
RV
Principal FPGA & Hardware Developer
Ross Video
Ottawa, ON · Nepean, ON
- Full-time
…professional live-video platforms. We are seeking a hands-on developer who can work across board design, FPGA logic, embedded software, signal integrity, bring-up, and production support.…
Added 1 hour ago
AC
Senior Accountant
Aston Carter
Vaughan, ON
- $85,000 to $90,000 CAD / year
- Full-time
The Senior Accountant performs and oversees full-cycle accounting activities to ensure accuracy, completeness, and compliance with applicable standards. This role serves as a subject matter…
Added 1 hour ago
R
Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)
Radio-Canada
Quebec, QC
- Full-time
Reporting to the Senior Manager, Regional Sales, you will play a key strategic and operational role on the regional Media Solutions sales team.
Added 1 hour ago
MC
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL (35729)
Myticas Consulting
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- Full-time
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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